FUNCTIONS OF

COMMUNICATION AND MEDIA

1. INFORM CITIZENS OF WHAT IS
HAPPENING
(MONITORING FUNCTION)
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)

Source:
http://www.gmane
twork.com/news/vi
deo/24oras/38395
8/typhoon-ferdie-
posibleng-mag-
landfall-sa-batanes-
ngayong-gabi--o-
bukas-ng-madaling-
araw/video/
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)

Source:
https://w
ww.youtub
e.com/wat
ch?v=Fjl94
xGOkW8
 2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)
 2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)

Source:
http://www.phil
star.com/headlin
es/2017/03/08/
1679190/poll-
41-percent-
filipinos-see-
gender-equality-
philippines
 2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)

Source:
https://ww
w.youtube.
com/watch
?v=Sc2VRh
m9Z7k
 3. PROVIDE A PLATFORM
FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)
DEFINITION OF TERMS
•PUBLIC OPINION- views prevalent
among the general public
•DISSENT- strong difference of opinion;
disagreement esp. about official
decisions
3. PROVIDE A PLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)

Source:
http://www.philsta
r.com/opinion/201
7/02/27/1676026/
editorial-national-
unity
3. PROVIDE A PLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)

Source:
https://ww
w.rappler.c
om/technol
ogy/social-
media/181
952-viral-
commission
-human-
rights-
2018-
budget-
house
 4. “WATCHDOG” ROLE OF
JOURNALISM
A watchdog is a person or organization that makes
sure that companies, governments, etc., are not
doing anything illegal or wrong
Source: https://www.merriam-webster.com/dictionary/watchdog
4. “WATCHDOG” ROLE OF JOURNALISM
4. “WATCHDOG” ROLE OF JOURNALISM

Photo by
Jeoffrey
Maitem/Nurpho
to/Getty Images
5. CHANNEL FOR ADVOCACY FOR
POLITICAL VIEWPOINTS
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

Source:
https://twitter.c
om/unicefphils/
status/5371972
01232232448
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

Source:
http://blogw
atch.tv/2011/
12/no-to-
mining-in-
palawan-sign-
up-be-
counted-if-
you-care-for-
palawan-if-
you-care-for-
our-country/
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

https://w
ww.rapple
r.com/busi
ness/1566
25-uber-
surge-
price
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

Photo by
EZRA
ACAYAN
/REUTERS
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

Source:
http://www.
philstar.com/
headlines/20
17/02/27/16
76263/alvare
z-no-need-
dilg-memo-
mobilize-pro-
duterte-rally