STRATEGI DAN PENGENDALIAN KINERJA

Dr. Yvonne Augustine Sudibijo, M.M.

Disusun Oleh :
Misbah Hoiriyah Siregar
023001801144

JURUSAN AKUNTANSI
FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS TRISAKTI
JAKARTA
 KFC
Visi

Always be the No. 1 QSR brand In Indonesia and maintain this market leadership by being
the most modem and favorite restaurant in terms of product, value,service,and assets.

Misi

Strengthening KFC brand image through innovative strategies and ideas, continously
providing unparalled customer's dining experience and consistently providing quality
products, services, and assets suited to customers’ changing needs and taste.

SWOT

 Strength

1. As a pioneer in providing fast food.

2. Has branches throughout Indonesia, so that the marketing area is quite wide.

3. Has a fairly good production management.

4. Has an official brand that is known throughout the world.

5. Fast and friendly service.

6. Favored by many circles of society.

7. Distinctive and delicious taste.

8. Made from the best quality chicken.

 Weakness

1. Prices are less affordable for

lower society.

2. Less attention to nutritional value.

 Opportunity

1. Developing other types of variants, among others in the form of presentation and

new taste.

2. Can be used as a franchise business that can be used as income from selling brands and
management systems.
  Threat

1. Many other competitors are creating other types of fast food such as burgers, pizza, etc.

2. Scarcity of quality chicken raw materials.

3. People are afraid to eat chicken due to the spread of the bird flu virus.

4. Many people have switched to healthier types of food and have begun to abandon
consuming junk food.

5. Street vendors selling fried chicken at a more affordable price.

6. There are many products of fried chicken seasoning flour that allow people to prefer to
make their own fried chicken instead of buying.

Strategy from KFC

To maintain market leadership in the fast food restaurant industry in Indonesia, always give
satisfaction "Yum!" countless numbers on the faces of every customer with the following
strategies:

 Develop and instill a deep and strong culture in the organization where every employee
makes a difference by innovating and always thinking outside the box
 Build a mindset oriented to "Customer and Sales Mania" with high awareness to provide
satisfaction to customers more than expected
 Gives a distinction to the highly competitive KFC brand with a variety of innovative ideas
and strategies
 Developing sustainability in human resources and processes with a full focus on
developing competencies and capabilities
 Maintain consistency in achieving the best achievements