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BEPAM
5,2
Leadership style of sustainability
professionals in the UK
construction industry
184 Alex Opoku
Received 15 December 2013
Department of Built Environment, London South Bank University,
Revised 3 April 2014 London, UK
Accepted 29 May 2014
Vian Ahmed
Downloaded by LONDON SOUTH BANK UNIVERSITY At 09:13 01 May 2015 (PT)
Abstract
Purpose – Leadership is a significant success factor in promoting sustainability practices in the
construction industry. Sustainability is an integral part of the construction industry and affects all
aspects of construction business operations. The purpose of this paper is to investigate if there is any
particular leadership style associated with intra-organizational leaders within UK construction
organizations charged with the promotion of sustainability practices. The paper therefore examines
the effective leadership style of sustainability professionals responsible for developing sustainable
construction strategies.
Design/methodology/approach – Qualitative data were collected through semi-structured
interview with 15 leaders, followed by an industry-wide survey of 200 intra-organizational leaders
in contractor and consultant organizations in the UK construction industry.
Findings – The results showed that while there is no one best leadership style for all situation,
most leaders charged with the role of promoting sustainable construction are strategic in their style
or behaviour.
Originality/value – Although leadership and sustainability has been widely covered as separate
issues, little rigorous research has been done on the link between leadership and sustainability
in construction management research. The findings could guide organizational leaders with the
responsibility of promoting sustainability practices.
Keywords UK, Leadership style, Sustainability, Leadership, Construction organizations
Paper type Research paper
1. Introduction
Leadership is vital in the construction industry and a key success factor in the drive
towards sustainability (Ofori and Toor, 2008). Construction organizations need
leadership that provide the collective vision, strategy and direction towards society’s
common goal of a sustainable future. Organizational leaders should embed
sustainability approaches in their organizational activities and make sustainable
development part of their overall business strategy. The role of leadership in improving
the performance and innovation in the construction industry has been receiving
Built Environment Project and
Asset Management increasing attention in recent times (Bossink, 2007). However, less attention has been
Vol. 5 No. 2, 2015
pp. 184-201
given to the capability of intra-organizational leadership in promoting construction
© Emerald Group Publishing Limited
2044-124X
organizations towards the delivery of sustainable construction projects. The issue of
DOI 10.1108/BEPAM-12-2013-0075 sustainability is growing ever more important and the construction industry has the
greatest impact on it than any other industrial sector, because the construction UK
industry provides benefits to the society as well as causing negative impacts; making construction
it a key sector in the fight for sustainable development (Sev, 2009).
The construction industry is a very important sector in achieving society’s sustainable
industry
development goals; however, the change towards the adoption of sustainability practices
is a process that presents a leadership challenge. Both Egan (1998) and Latham (1994)
called on leaders to lead the quest for change in the construction industry. Leaders have 185
an important role in guiding construction organizations towards sustainable practices and
it is believed that such leaders require unique leadership styles. Leadership style is all
about how people interact with those they seek to lead (Groetsch and Davis, 2006).
However, Toor and Ofori (2008) believe that leadership is also about authenticity and not
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style. There has not been any evidence to show that one particular leadership style is the
best (Vecchio, 2002; Giritli and Oraz, 2004). However, Bossink (2007), argue that strategic,
charismatic, instrumental and interactive leadership styles influence an organization’s
innovativeness towards sustainability.
This paper therefore investigates the leadership style of intra-organizational leaders
within UK construction organizations charged with the promotion of sustainability
practices. The first part of the paper reviews relevant literature on leadership and the
construction industry. The second part of the paper presents the research approach
adopted for this study and the final part of the paper concludes with the analysis
of findings from the interviews and survey.
The leader-member Believes that leaders form differentiated patterns of Yukl (2006)
exchange (LMX) relationships with their subordinates
Deals with the direct relationship between leaders and
followers
Great man leadership Believe that great leaders are born to lead; they are Bass et al.
extraordinary and exceptional people (2003)
Transformational Transformational is concerned for relationships while Bass and Table I.
leadership transactional is about concern for process; all aimed at Avolio (1993) Summary of
improving leadership outcomes leadership theories
personality (Zhu et al., 2011). However, transactional leadership does not possess the
same level of morality when compared with that of the transformational leadership
(Bass and Steidlmeier, 1999). Charismatic leaders are very good at shaping the values
of others (Brown and Trevino, 2009). They are regarded as visionary leaders who foster
good relationships with their follows to achieve excellent performance of the
organization’s vision through personal characters and behaviours (Hayibor et al., 2011).
The charismatic leadership style communicates vision, energizes others and accelerates
innovation processes such as sustainability.
Ethical leaders possess characteristics such as honesty, caring, and principles.
Ethical leaders communicate with their followers on ethics, set clear ethical
standards, use rewards and punishments and make fair and balanced decisions
(Brown and Trevino, 2006). Riggio et al. (2010) define an ethical leader as the one
who demonstrates prudence, temperance, fortitude and justice in their personal
characteristics and actions.
Authentic leadership has recently emerged as another form of leadership
which compliments the work on ethical and transformational leadership (Avolio
and Gardner, 2005; Avolio et al., 2004). Authentic leaders are not necessarily
transformational, visionary or charismatic leaders (May et al., 2003), however, they
incorporate transformational and ethical leadership qualities (Avolio et al., 2004),
demonstrate a higher moral ability and are guided by a set of ideals (Lloyd-Walker
and Walker, 2011). Visionary leaders (transformational, charismatic) create a
strategic vision of some organizational future to achieve high levels of cohesion,
commitment, trust, motivation and hence performance in the new organizational
environments (Zhu et al., 2011). Avery (2004) describes visionary leaders as people
who employ a collaborative style for making decisions, share problems with their
followers and seek consensus before the leaders make the final decision.
Strategic leadership theory is thought to be similar to the trait theories, it is,
however, different as it focuses on individuals at the top of an organization and their
effect on strategic processes and results (DeChurch et al., 2010). Strategic leadership
style is believed to be the most appropriate leadership style for organizations
implementing corporate social responsibility strategies.
Laissez-faire leadership represents a leadership style in which the leader avoids
making decisions, uses their authority and relinquishes responsibility. A laissez-
faire leader chooses to avoid taking action and avoid leading. It is believed to
be the most passive and ineffective form of leadership (Antonakis et al., 2003).
Understanding the characteristics exhibited by each style/behaviour of leadership
enhance the interview process and the design of the multifactor leadership questionnaire
(MLQ).
3.3 Multifactor leadership and sustainable leadership questionnaires (SLQ) UK
The MLQ was first developed in 1985 to measure transformational and transactional construction
leadership but has been revised several times since its inception (Bass, 1985); MLQ
Form 5X is the most recent version that measures a full range of leadership styles (Bass
industry
and Avolio, 2000). The most widely used survey instrument to assess the multifactor
leadership theory has been the MLQ that covers a range of leadership behaviours
(Avolio and Bass, 2002; Lowe and Gardner, 2000; Antonakis et al., 2003). The MLQ 189
Form 5X consists of 45 items with 12 constructs that measure the following four
dimensions: transactional leadership, transformational leadership, non-transactional
leadership and outcomes of leadership (Bass and Avolio, 2000). SLQ instrument was
developed by McCann and Holt (2010) to define sustainable leadership and ensure
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4. Methodology
Leadership research is mainly associated with a quantitative research approach
that is epistemologically guided mainly by positivistic assumptions (Ospina, 2004;
Bryman, 2011). However, literature evidence shows that several researchers have
combined qualitative and quantitative approaches in their studies to achieve their
research objectives (Toor and Ofori, 2008b). Leadership research in the construction
industry mostly uses quantitative methodologies, using survey questionnaires
to collect data whilst there is also some use of qualitative methodologies based
on interviews and case studies (Toor and Ofori, 2008b). Finally, Bryman (2011)
argues that, leadership is best understood through diverse theoretical positions,
research methods and the examination of a great variety of research contexts
and settings.
This study therefore adopts a mixed methods research approach that provides both
qualitative and quantitative evidence which gives a more complete picture of the
engaged sustainability practices in UK construction organizations. Mixed methods
research aims at drawing from the strengths of each research approach and minimizing
the weaknesses of any single research studies ( Johnson and Onwuegbuzie, 2004).
Whilst the use of qualitative studies provide an in-depth insights through subjective
interpretations of experiences, adopting mixed methods allow researchers to minimise
and reduce the over-dependence on statistical data to explain a social occurrence and
experiences which are mostly subjective in nature ( Jogulu and Pansiri, 2011). Creswell
(2003) identified that, using mixed methods research provides strengths that offset the
weaknesses of both quantitative and qualitative research. It also provides more
comprehensive evidence for studying a research problem than either using quantitative
or qualitative research alone.
BEPAM 4.1 Data collection and analysis
5,2 The selection of the most suitable data collection method depends largely on the
intention of the research objectives and the type of data needed for the research.
A mixed method data collection approach using both interview and questionnaire
research techniques was adopted to achieve the research aim. The interviews were
aimed at obtaining detailed information, perceptions and opinions from leaders within
190 UK construction organizations charged with the promotion of sustainability practices
on how their organizations are actively engaged in sustainability practices in the
delivery of construction projects. Questionnaires were used to eliminate bias associated
with interviews and also to obtain more superficial and wider views of respondents
from the UK construction industry (Yin, 2003).
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4.1.1 Qualitative data collection and analysis. The interview sample were selected
from both contractor and consulting organizations in the UK construction industry.
Semi- structured interviews were carried out with 15 intra-organizational leaders from
the UK construction industry charged with the promotion of sustainable construction
project delivery. This purposeful sample was developed by initially contacting the top
150 consultants and contractor organizations operating in UK as published in the
September 2010 edition of the Building Magazine. This process was to ensure that
the interview participants cover a wide range of intra-organizational leadership with
direct experience and knowledge in sustainable construction. These leaders were
responsible for promoting and implementing environmental, social and economic
sustainability issues in their respective organizations. Even though there are variations
in the job titles of the interviewees, all were responsible for driving forward the agenda
relating to sustainable practices in construction project delivery in their
organizations. All interviews were held in confidentiality and recorded with
participant permission. The interviews lasted between 45 and 60 minutes.
Qualitative data were collected through in-depth semi- structured interviews were
carried out with eight intra-organizational leaders from consultant organization.
These consultant organizations include project management, cost management,
structural and architectural firms. During the second stage of the interviews, seven
intra-organizational leaders from contracting organizations charged with the
promotion of sustainability practices were interviewed. The profile of leaders
(sustainability professionals) within UK construction organizations who were
interviewed included sustainable construction manager, head of sustainability,
senior sustainability consultant, corporate sustainability manager, principal
sustainability engineer, associate head of sustainability, associate: sustainability
manager, sustainability consultant, senior sustainability manager, environmental manager,
head of sustainable development, sustainability manager, director of environment,
principal sustainability consultant and environmental manager/advisor. Despite
the variation in job titles, all the above intra-organizational leaders interviewed
have responsibilities within their respective construction organizations to promote
sustainability practices in the delivery of construction projects.
4.1.2 Quantitative data collection and analysis. An analysis of the survey data shows
that a response rate of 63 per cent was achieved representing 126 responses out of 200
questionnaires sent. However, 10 per cent of responses were discarded as not being
fully complete. This result can be considered as being excellent, according to Golland
(2002) who suggested that, for a postal survey, a response rate of 30-40 per cent
is considered good, and one over 50 per cent is considered excellent. However,
Archer (2008) argued that, the response rate for a web-based survey varies based on the UK
survey type. The overall average response rate for a web-based survey is 48.3 per cent construction
as evidenced by the results of a research involving the calculated response rates of
84 web-based surveys deployed over 33 months. To increase the response rate of the
industry
survey for this study, respondents were contacted by telephone to obtain personal
e-mails before sending the surveys out; follow-up reminder e-mails were sent two weeks
after the initial distribution. 191
Respondents’ organizational type, size and job title. The results of the survey show
that, 49 per cent of respondents are from contractor organizations while, 51 per cent
of respondents are from consultant organizations in the UK. There was a slight
difference in the number of respondents who responded in terms of their principal
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The following items provides a description of leadership style or behviour. Respond to each item
according to the way you are most likely to act as leader. The word “other” may mean your subordinates,
clients, or company employees. Tick one of the options to the right of each item to indicate your response KEY:
0 = Never 1 = Once in a while 2 = Sometimes 3 = Fairly often 4 = Frequently, if not always*
0 1 2 3 4
The best decision will be the one with the largest consensus
I make decisions without consultion others due to time pressures upon the task at hand
I make clear what one can expect to receive when perfomance goals are achieved
I need to push half ot the people into completing work to a higher standard
Figure 2.
Word frequency
query of
interviewees’ style
of leadership
BEPAM Average
5,2 Ref. Leadership behaviour/style n Sum Mean mean SD
Transformational 3.14
1 I go beyond self-interest for the good of the organization 106 326 3.08 0.847
7 Consider the moral and ethical consequences of my
decisions 106 353 3.33 0.752
194 13 I help others to develop their strengths 106 319 3.01 0.697
998 9.42 2.296
Democratic 2.45
2 The best decision will be the one with the largest
consensus 106 214 2.02 0.828
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take the appropriate action, with the best interests of the business, the people and the
planet in mind, strategic leaders motivate others to take the initiative to improve their
input into the organization and encourage employees to best prepare
the company for the future (Ireland and Hitt, 1999; Zaccaro, 1996).
The second leadership style to be rated was transformational with an average
mean value of 3.14. This results also portrays a “fairly often” act by respondents
who scored this style. A transformational leader creates a vision, empowers
followers, develop a spirit of cooperation based around a leadership role model with
high values to help others contribute to the organization acting as a change agent
Leadership Style
UK
Strategic
I have a clear focus on what we need to do as...
construction
I’m good at finding practical solutions to problems industry
I tend to overcome barriers to reach goals
Laissez faire
I ask no more of others than what is absolute essential
Whatever others want to do is ok with me 195
I avoid making decisions
Transactional
Leadership Behaviour
(Northouse, 2010). The third prevailing leadership style was transactional with an
average mean of 2.58 which is more closer to 3; “fairly often” behaviour.
Transactional leaders tell others what to do in order to be rewarded and recognise
their accomplishment (Bass and Steidlmeier, 1999). The least popular leadership
style among intra-organizational leaders in UK construction organizations is the
laissez-faire approach with an average mean of 1.22. The laissez-faire leadership
require little of others, are content to let things ride and let others do their own thing
(Antonakis et al., 2003).
An analysis was carried out to determine the strength of the relationship among the
variables (behavioural statements), based on correlation coefficients of the variables.
Table III shows the correlation matrix table for the leadership style or behaviour
variables/statements for SLQ questionnaire. The results show that correlation
coefficient exists between some variable and no association also exists among other
variable. This was because of the similarity and differences in the nature of the
leadership styles these factors were addressing.
6. Conclusions
Leadership styles identified through literature and interviews included
transformational, democratic, strategic, charismatic, transactional and laissez-faire
leadership styles. Different leadership styles lead to different behavioural consequences
and there is no style that is best in all situations. Leaders should, however, be flexible
and match their style with each different situation. A strategic leader inspires others
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5,2
196
factors
Table III.
BEPAM
(continued )
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Table III.
UK
197
BEPAM to take the appropriate action, with the best interests of the business, the people and the
5,2 planet in mind. A transformational leader creates a vision, empower followers and
develop a spirit of cooperation while transactional leaders tell others what to do in order
to be rewarded and recognise their accomplishment. However, the laissez-faire
leadership require little of others, are content to let things ride and let others do their
own thing.
198 Intra-organizational leaders charged with the promotion of sustainable
construction practices in the UK construction industry adopt different styles in
their desire to embed sustainability practices in their organizations. However, the
strategic leadership style was the most common style/behaviour among intra-
organizational leaders promoting sustainability practices in the UK construction
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industry. The findings of this study could help organizational leaders who seek to
promote sustainability practices adopt and shape their style of leadership in order
to achieve the desired outcome. This paper therefore bridges the gap in literature on
the link between leadership and sustainability in construction management
research. The study also provides the bases for further research into the leadership
style of sustainability professionals in the UK construction industry. A further
investigation into the reason why intra-organizational leaders are describing their
style as strategic and its effectiveness for the promotion of sustainability practices
in the UK construction industry would be essential.
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