Meeting: Launch of a new product

Date: 5 september
Venue: Microsoft Teams
Participants:
Susana García Castillo (GS)
Daniela Marín Villa (DV)
María Camila Sánchez H (MS)
Catalina Soto Rodríguez (CS)
Marisol Usma Toro (UM)

Point Discussion Action

1. Chosen We agreed to choose these UM, MS – 20
Countries countries. sept
European countries: Germany,
Italy, UK, Spain and France
Latin American countries:
Mexico, Brazil, Chile, Argentina
and Colombia.

2. New name We decided to keep the name. DV, CS, MS, GS –

25 sept
3. Age group We decided to change the age UM, DV, CS – 25
group to 20 – 30 years. sept

4. Premium We decided to keep it in a MS, CS, DV, GS –

fragrance premium range. 25 sept
5. The container We decided not to change the DV, GS – 25 sept
packaging, because is better to
keep the classical mood.
6. Price We agreed that we are going to UM, CS, GS – 25
keep the price in Europe and sept
have a cheaper one in Latin
America.
7. Distribution We decided to sell the cologne DV, UM, CS, MS,
in exclusive stores in Europe and GS – 25 sept
in Latin America we decided to
sell in shopping centers.
8. Promotion We decided to have a DV, UM – 25
ambassador in each continent, sept
Aaron Piper for Europe and
Mateo Carvajal for Latin
America.
9. Slogan ideas Each one gave their idea for a CS, UM, DV, MS,
new slogan: GS – 26 sept
- “The cologne is like love,
just a little is never
enough” CS
- “Splish Splash I like
Physique too much” UM
- “Simplicity is the key true
elegance” DV
- “Your cologne is your
message, your essence is
your motto” MS.
And we choosed the DV’s.
10. Manufacture We decided to make a cheap GS, UM – 26
cologne for Latin America. sept