MANUFACTURING AND SELLING OF SALT BREAD INFUSED WITH BUTTERFLY

PEA FLOWER IN TAYUMAN, MANILA CITY.

A Feasibility Study Presented to

the School of Accountancy and Management

Centro Escolar University-Manila

In Partial Fulfillment

of the Requirements for the Degree

Bachelor of Science in Business Administration

Major in Marketing Management

by

John Arlene M. Baygan

Carlos Antonio D. Benito

Jomar L. Dela Rosa

Aaron James D. Felizmena

Gia Anne S. Miciano

Chevrolet H. Padasas

Jojhan Timothy L. Pilao

Kristine Mae P. Ramos

December 2020
Group 5 - Group Tabulation
CONTROL NO. 01 – 428

I. RESPONDENTS PROFILE
TABLE 1
Gender of Respondents
CHOICES FREQUENCY PERCENTAGE
Male 158 36.9
Female 270 63.1
TOTAL 428 100

TABLE 2
Age of Respondents
AGE FREQUENCY PERCENTAGE
13 – 17 25 5.8
18 - 22 294 68.7
23 – 27 47 11
28 - 32 26 6.1
33 and above 36 8.4
TOTAL 428 100

TABLE 3
Occupation of Respondents
OCCUPATION FREQUENCY PERCENTAGE
Student 289 67.5
Employed 85 19.9
Self-employed 34 7.9
Professional 19 4.4
TOTAL 428 100
II. SURVEY PROPER

TABLE 4
Respondents who buy and eat Pandesal
CHOICES FREQUENCY PERCENTAGE
Yes 428 100
No 0 0
TOTAL 428 100

Surveys verify that Filipinos were pandesal lover considering that 100 percent of the total the
respondents were buying and eating pandesal.
TABLE 5
Brand Preference of Respondents
CHOICES FREQUENCY PERCENTAGE
Pan de manila 128 30
Emong malunggay pandesal 83 19
Gardenia 110 26
Others: 107 25
* unbranded
*small bakeries
TOTAL 428 100

Respondents were patronage of Pan de Manila and Gardenia Brand which represented by 128
and 110 respondents respectively. Moreover, some of the respondents prefer other brands and
breads coming from small bakeries.
TABLE 6
Satisfaction of Respondents on Selected Brand
CHOICES FREQUENCY PERCENTAGE
Yes 421 98.4
No 7 1.6
TOTAL 428 100
 TABLE 7
Willingness of Respondents to Try another Variant of Pandesal
CHOICES FREQUENCY PERCENTAGE
Yes 412 96.3
No 16 3.7
TOTAL 428 100

TABLE 8
What the Respondents look for when choosing a Brand
CHOICES FREQUENCY PERCENTAGE
Price 36 8
Variant 15 3.5
Taste 308 72
Health Benefits 67 16
Others: 2 0.5
* Texture
TOTAL 428 100

TABLE 9
How Many Packs of Pandesal the Respondents Purchase in a Month
CHOICES FREQUENCY PERCENTAGE
1-2 118 27.6
3-4 129 30.01
4-5 77 18
6 packs and above 104 24.3
TOTAL 428 100
 TABLE 10
How Much Money the Respondents Allot when Purchasing a Pack (10 pieces) of Pandesal
CHOICES FREQUENCY PERCENTAGE
Php20 and below 90 21
20.01-30.00 155 36.2
30.01-40.00 85 19.9
40.01 and above 98 22.9
TOTAL 428 100

TABLE 11
Amount the Respondents are willing to pay for a pack (10 pieces) of Butterfly Pea Pandesal
CHOICES FREQUENCY PERCENTAGE
Php20 and below 78 18.2
20.01-30.00 153 35.7
30.01-40.00 122 28.5
40.01 and above 75 17.5
TOTAL 428 100

TABLE 12
Where the Respondents usually buy their Pandesal
CHOICES FREQUENCY PERCENTAGE
Bakeries 340 79.4
Grocery 64 15
Mall 16 3.7
Others: 8 1.9
*homebaked
* neighborhood
*local vendor
 TOTAL 428 100

TABLE 13
Influenced the Respondents in their Purchase Decision
CHOICES FREQUENCY PERCENTAGE
Advertisements 70 16.4
Brand Name 123 28.7
Word of mouth 198 46.3
Others: 37 8.6
*convenience
*taste
*accessibility
*cravings
*accustomed product
TOTAL 428 100
Table 13 shows that 198 of the respondents answered word of mouth,123 answered brand
name. While on the other hand, 70 of the respondents answered advertisements. And 37 of the
respondents answered others which convenience, taste, accessibility, cravings and accustomed
product are added.
It shows that 46.3% of the respondents purchase decision is influenced by the word of
mouth and 28.7% influenced by brand name. While 16.4% influenced by advertisements and
8.6% influenced by the convenience, taste, accessibility, cravings and accustomed product.