TASK 1 - Corporate Communication - Mailing

DRAFTING THE MAIL FOR THE EVENT -

Subject : Grand Meet For Our Precious Alumns
Dear "Example",
With immense pleasure, we would like to inform, as you complete 30 years of graduation from
KJ Somaiya Institute of Management and Research, We will be hosting a "Milaap" for our most
precious assests : "our alumns". It will be a Reunion of Batch of 1990 on 30th November 2020
at 4pm at KJ SIMSR Campus. And we have decided a theme for the same, the theme will be
"unity in diversity" and we would love you to represent your culture by attending the meet in
your traditional attire and after the meet we will celebrate each and every culture because KJ-
SIMSR celebrates "India" - The biggest festival of unity in diversity.
Hope to see you on 30th november at 4 PM!

Thanks and Regards

Alumni Committee
KJ Somaiya Institute of Management

HOW I WILL DRAFT THE MAIL-

Before sending the mail, I will make sure to do few tweaks in the content of the mail. These
tweaks are backed by a survey by www.getwiser.com to increase the alumni response. In a series
of tests with five partner institutions, the following revisions to a baseline alumni newsletter
template boosted click rates by 900% and registrations by 400%.

1.) Regardless of how well-crafted your message is inside the email, using a standard template
all but guarantees your alum will send the email straight to “archive.” So, I will try using a
“Personalized Email” format by including the first name of the recipient in the subject line
combined with a template that makes your email feel like a personalized call-to-action, is a
powerful combination.

2.) Try to minimize the steps a person must take after an email click. - Activating profiles with
only 1 click. I will try to use technology to make it simple and less time taking.
3.) Have One Clear Call-to-Action - This could look like a subject line such as, “We need your
expertise! Click to join a community of experts in your industry”. Or, create a compelling and
visually appealing call-to-action button.

4.) Place a Photo and Signature of the Sender at the End of the Email
Put a face to the name! It’s harder to say “no” or disregard someone’s request if the reader feels
that there’s a human on the other side making a compelling request of them. This is especially
useful if one of your staff members is the point-person for your office. I will try using this tweak
too.