“Business development and customer acquisition through digital

platform”
A PROJECT REPORT FOR

POST DIPLOMA IN MANAGEMENT

(Batch i2019-21)
Under Supervision Of

Industry Mentor: Faculty Mentor:

Mr. Atul Kumar Singh Prof. Dr Deepak Singh
Associate Manager - Chairperson of training
Operations & Delivery and placement, JIM
Oyster Learning Private Noida
Limited

Submitted by
Student Name: Vaishnavi Khandelwal
Roll No. IPGMB1951

JAIPURIA INSTITUTE OF MANAGEMENT

A-32 A, Sector i62, Institutional Area, Noida- i201309 (U.P.)

1
 ACKNOWLEDGEMENT

I take immense pleasure in thanking Prof. Dr. Deepak Singh for

giving helpful and important instructions to all before and throughout
the project.

I wish to express my deep sense of gratitude to the management of the

OysterConnect for able to provide me guidance and useful
suggestions, which helped me in completing the project work, in time.
Needless to mention that my Industry Mentor – Mr. Atul Kumar
Singh who had been a source of inspiration and for his timely
guidance in the conduct of our project work and all his valuable
assistance in the project work.

Finally, yet importantly, I would like to express my heartfelt thanks to

my beloved parents for their blessings, my friends for their help and
wishes for the successful completion of this project.

Vaishnavi Khandelwal

DECLARATION

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I, hereby declare that the project work entitled “Business
development and customer acquisition through digital platform”
submitted to the Jaipuria Institute of Management Noida and
OysterConnect is a record of an original and authentic work carried
out by me
Under the guidance of Prof. Dr. Deepak Singh JIM Noida and Mr.
Atul Kumar Singh Associate Manager - Operations & Delivery,
Oyster Learning Private during the period May 2020 to July 2020.
I further declared that I or any other person has not previously
submitted this project report to any other institution/university for any
other degree/ diploma or any other person.
I also declare that information collected from various primary and
secondary sources has been duly acknowledged in this project.

Date – 10/ July /2020

Place – NOIDA
Vaishnavi Khandelwal
PGDM (Marketing B)
JIM, Noida

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 Executive summary

I started my summer internship at OysterConnect on May 2020-July

2020. After getting briefing session from our project head and from
our industry mentor Mr. Atul Kumar Singh. I started doing my
project.
My first project was with Times Internet for which I had to promote
the Code Gladiators Event as well as I had to generate leads. I had to
post on social Media Platforms as well on relevant WhatsApp groups
about the Event.
My second Internship was with Quikr. I had to do competitive
analysis between different classified advertisement companies by
posting ads on daily basis and by collecting response from each of the
ads.

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INDEX TABLE

5
 SERVICE INDUSTRY

Introduction
The Service area isn't just the prevailing division in India's GDP,
however has likewise pulled in huge outside venture streams,
contributed altogether to trades just as gave huge scope business.
India's service segment covers a wide assortment of exercises, for
example, exchange, inn and eateries, transport, stockpiling and
correspondence, financing, protection, land, business administrations,
network, social and individual administrations, and administrations
related with development.
Starting in 2018, 31.45 percent of India's utilized populace is working
in the services part.

Market Size
The service division is the key driver of India's monetary
development. The part has contributed 54.17 percent of India's Gross
Value Added at current cost in 2018-19*. India's service segment
GVA developed at a CAGR of 6.96 percent to US$ 1,356.49 billion in
FY19* from US$ 846.84 billion in FY12. Net fare gauge from April
2019 to January 2020 in services is US$ 181.20 billion and import is
US$ 112.09 billion.

Nikkei India Services Purchasing Managers' Index (PMI) remained at

57.5 in February 2020, demonstrating an extension. The extension in
service movement was driven by support in limit and request
alongside ideal open strategies.

Investments
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A portion of the turns of events and significant ventures by
organizations in the services segment in the ongoing past are as per
the following:
 Services area is the biggest beneficiary of FDI in India with
inflows of US$ 80.67 billion between April 2000 and December
2019.

 Leisure and business travel and the travel industry spending are
required to increment to US$ 234.4 billion and US$ 12.9 billion of
every 2018, separately.

 India's income from clinical the travel industry could surpass US$
9 billion by 2020.

 Indian medicinal services organizations are going into merger and

acquisitions with local and outside organizations to drive
development and addition new markets.

Government Initiatives

The Government of India perceives the significance of advancing

development in services segments and gives a few motivating forces
in a wide assortment of divisions, for example, medicinal services, the
travel industry, instruction, building, interchanges, transportation, data
innovation, banking, fund, the board, among others.

The Government of India has embraced a couple of activities in the

ongoing past. A portion of these are as per the following:

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 Government of India has propelled the National Broadband
Mission with an intend to give Broadband access to all towns by
2022.
 Government of India has propelled the National Broadband
Mission with a mean to give Broadband access to all towns by
2022.
 Under the Mid-Term Review of Foreign Trade Policy (2015-20),
the Central Government expanded motivators offered under Types
of assistance Exports from India Scheme (SEIS) by two percent.
 Government of India is attempting to evacuate many exchange
obstructions to administrations and postponed a draft lawful book
on Trade Facilitation in Services to the WTO in 2017.

Accomplishments

 Following are the accomplishments of the legislature in the

previous four years:

 India's rank bounced to 24 out of 2018 from 137 out of 2014 on

World Bank's Ease of working together - Getting Electricity
positioning.
 In FY19, traffic at significant ports remained at 699.05 million tons
developing at a CAGR of 2.74 percent from FY08-19 and arrived
at 585.72 million tons in FY20T (up to January 2020).
 Six-overlay increment in Government spending on media
communications foundation and administrations in the nation –
from Rs 9,900 crores (US$ 1.41 billion) during 2009-14 to Rs
60,000 crores (US$ 8.55 billion) (real + arranged) during 2014-19.
 Ministry of Tourism endorsed 18 ventures covering all the North
Eastern States for Rs 1,456 crore (US$ 211.35 million) for
advancement and advancement of the travel industry in the North

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 Eastern Region under the Swadesh Darshan and PRASHAD
Schemes.
 A all out of 11 ventures worth Rs 824.80 crore (US$ 127.98
million) were authorized under the Swadesh Darshan plot. During
2019-20, an extra reserve Rs 1,854.67 crore (US$ 269.22 million)
is authorized for new undertakings under the Swadesh Darshan
plot.
 Statue of Sardar Vallabhbhai Patel, otherwise called 'Sculpture of
Unity', was initiated in October 2018 and the all-out income
produced till November 2019 is Rs 82.51 crore (US$ 11.81
million).
 Highest ever income was produced by Indian IT firms at US$ 181
billion out of 2018-19.

Road Ahead
Service division development is administered by both household and
worldwide elements. The Indian offices the executives showcase is
relied upon to develop at 17 percent CAGR somewhere in the range
of 2015 and 2020 and outperform the US$19 billion imprint upheld
by blasting land, retail, and friendliness parts.

By 2023, social insurance industry is required to reach US$ 132

billion. India's computerized economy is evaluated to reach US$ 1
trillion by 2025. By end of 2023, India's IT and business service

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segment is relied upon to reach US$ 14.3 billion with 8 percent
development.

The execution of the Goods and Services Tax (GST) has made a
typical national market and decreased the general taxation rate on
merchandise. It is required to decrease costs over the long haul by
virtue of accessibility of GST input credit, which will bring about the
decrease in costs of service.

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11
PEST ANALYISIS:
1. Political Factor-
 Under the Mid-Term Review of Foreign Trade Policy (2015-20),
the Central Government expanded motivating forces offered under
Types of assistance Exports from India Scheme (SEIS) by two
percent.

 Legislature of India is attempting to expel many exchange

hindrances to administrations and postponed a draft lawful book on
Trade Facilitation in Services to the WTO in 2017.
2. Economical Factor-
 India's computerized economy is evaluated to reach US$ 1 trillion
by 2025. By end of 2023, India's IT and business administrations
segment is relied upon to reach US$ 14.3 billion with 8 percent
development.

 The usage of the Goods and Services Tax (GST) has made a
typical national market and decreased the general taxation rate on
products. It is relied upon to lessen costs over the long haul by
virtue of accessibility of GST input credit, which will bring about
the decrease in costs of services .

3. Social Factor-
 The service segment isn't just the predominant part in India's GDP
however has additionally pulled in noteworthy remote speculation
streams, contributed fundamentally to trades just as gave enormous
scope work. India's services part covers a wide assortment of
exercises, for example, exchange, lodgings and eateries, transport,
stockpiling and correspondence, financing, protection, land,
business administrations, network, social and individual
administrations, and administrations related with development.

 Starting at 2018, 31.45 percent of India's utilized populace is

working in the services part.

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4. Technological Factor-
 Administration of India has propelled the National Broadband
Mission with an intend to give Broadband access to all towns by
2022.

5. Legal Factors-
 The Government has undertaken various steps towards boosting
growth of the services sector.
 The Government introduced ‘Services Exports from India Scheme’
(SEIS) aimed at promoting export of services from India by
providing duty scrip credit for eligible exports. Under this scheme,
a reward of three to five per cent of net foreign exchange earned is
given for Mode 1 and Mode 2 services. Further, in the mid-term
review of Foreign Trade Policy 2015-20, SEIS incentives to
notified services were increased by two per cent. Also, the
Government has identified 12 sectors under the Champion Services
Sectors Initiative, aimed at formulating cross-cutting action plans
to promote their growth.

Porter’s 5 Force Model-

1. -Competition from- existing player: Medium to High

2. -Bargaining power of suppliers: Medium

3. -Bargaining power -of buyers: Low

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4. -Threat of -substitutes: Medium to High

5. Threat of -new entrants: Medium to High

About the Company:

1. Founded in 2013
2. Mrs. Rimy Oberoi (CEO)
3. Headquarters - Noida U.P.
4. OysterConnect is a Student Workforce
Platform. Corporates influence the stage to
finish ventures in a profoundly effective and
cost serious way.
5. OysterConnect is an extraordinary Virtual Internship Platform
where Students Work on Business Projects legitimately sourced from
driving Companies.
6. Its workforce comprises of understudies and work from home
experts. They have a range of 4,50,000 understudies spread across
200+ urban areas and 1200+ schools.
7. These ventures include long haul commitment in zones, for
example, Product Reviews, Social Media Marketing, Market
Research and Analysis.

14
Industry Projects are given by driving organizations who need to use a
top notch adaptable workforce for hyper-nearby necessities round the
year. Clients who have utilized our administrations incorporate
TripAdvisor, Shiksha, Microsoft, Facebook, Unilever, Google, Nestle,
GSK, Quikr to give some examples. These tasks include long haul
commitment in territories, for example, Primary Market Research and
Analysis, Branding, Customer on boarding, Product Reviews, User
Engagement, Secondary Research and Social Media Marketing.
Oysterconnect.com has empowered cloud based Project Management
and Data Collection guaranteeing quality in conveyance and
straightforwardness in the yield. The organization's center quality lies
in its venture the executives, top notch assets, prudent costing, speed,
reach and scale - every last bit of it empowered by innovation.

Individuals at OysterConnect oversee and handle the application at

that point testing, shortlisting and choice happens. Inside four
working days industry gets chosen understudies and starts their
venture work immediately. Understudies deal with ventures in the
interim do examines. The term of the task is 1 - a month.

Ventures can be effectively looked on OysterConnect. Tasks are

partitioned into space, venture zone, industry, venture class and area
shrewd. Understudies can pick extends that worry their investigation.
Understudies can discover ventures dependent on deals, account,
tasks, advertising, information investigation, IT, retail, internet
business and considerably more. Understudies can pick their favoured
area; they can even do extends practically.

15
16
 Part-I

Times Internet:
Times Internet is an Indian
organization which possesses,
works and puts resources into
different Internet-drove items,
administrations and innovation. It
is the advanced arm of the Times
Group; the biggest media
aggregate in India. Times Internet
at present possesses and works 39+
computerized items across news,
sports, music, video, incidental
data, otherworldliness and a set-up
of exchange drove commercial
centres across land, individual
fund, instruction, occupations,
table reservation, and so on.
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Through its funding arm TVentures, Times Internet has put resources
into more than 50 new companies in the innovation space, for
example, coordination supplier Delhivery, transport totalling stage
Shuttl, ed-tech stage Bjyu's, gaming stage MPL among others.
Through another auxiliary Times Bridge, it has joined forces with
different worldwide brands like Uber, Airbnb, The Weather Company
and so on to construct their quality in India.

Times Internet comes to more than 450 million month to month

guests who all in all go through more than 13 billion minutes over the
entirety of its items and administrations.

Course of events:

1999 - 2012: Initial years

In its underlying years, Times Internet essentially centered around
computerized media - taking care of the online adaptations of the
Times Group which is possessed by Sahu Jain family. Some
significant print distributions incorporates Times of India, Economic
Times and Navbharat Times.

Times Internet wandered into different new classes with blended

achievement. It entered long range interpersonal communication and
web based business with India times however couldn't scale the
business. The organization made progress with Magic Bricks, an
online land stage propelled in 2006 and iDiva, a ladies' way of life
entry in 2009.

18
2012 - 2017: Early speculations

Times Internet step by step changed from a media-drove organization

to an innovation drove organization. It turned into an aggregate of
different computerized items, each working freely inside the
gathering. Times Internet made a progression of acquisitions -
purchasing dominant part stakes in MensXP in 2012, Cricbuzz,
Coupondunia and Dineout in 2014, Taskbucks in 2015, 'The Viral
Shots' and WillowTV in 2016. In 2016, it additionally manufactured a
key coalition with Haptik, an AI-empowered chatbot administration.
The organization propelled its startup quickening agent, TLabs in
2012 through which it put resources into up and coming advanced
new businesses like Delhivery, Pratilipi and so forth.

Times Internet likewise propelled numerous new advanced items -

Happy Trips in 2014, ETMoney and NewsPoint in 2015. In
relationship with HDFC Bank, it propelled 'Times Points HDFC Bank
Debit Card', a selective co-marked platinum card in 2016. It
additionally wandered into video spilling with BoxTV in 2012 yet
shut it down in 2016.As its portfolio continued developing, Times
Internet constructed Colombia, a full stack AI drove advertisement
tech arrange that unified all its advanced items on one focal stage.
Through this stage, it had the option to move and adapt clients over its
different advanced properties, in light of buyer interests and needs.

2017 - 2019: Continued ventures

Times Internet kept on securing and dispatch numerous new

computerized items over the buyer innovation space. It propelled ET
Insure in February 2017, BrainBaazi in February 2018, and ET Prime
in April 2018. It procured 'Place of God' in December 2017 and
joined forces with Tencent to put $115 million in Gaana in February
19
2018.On 28 June 2018, Times Internet gained MX Player, the world's
biggest video player for $140 million. Through Times Bridge, it went
into an association with home improvement startup Houzz in October
2017, and with IBM's The Weather Company in May 2018. On 13
May 2019, Times Bridge reported an association with Wattpad to
extend the nearness of the first stories stage in India. On 20 February
2019, Times Internet re-propelled MX Player as a video spilling
stage, with more than 100,000 hours of premium substance across
motion pictures, TV and web shows and so on. On 15 April 2019,
Times Internet patched up its image character to mirror its new
'Everything. Regular.' ethos that wants to bring individuals closer to
their inclinations and goals ordinary. On 24 April 2019, Times
Internet partook as a lead financial specialist in $35.5 million (Rs 250
crore) Series-A subsidizing round of Mobile Premier League (MPL).

Vision Statement:

•Making enormous enterprises in India grasp innovation, in this

manner growing better innovation framework

•Exposing Indians to content that will help battle robbery and bring
better broadband availability (more interest for better speeds, which
may bring about insatiable organizations offering it).

Organization:

Times Internet's organization with Gawker Media and timesPoynt are

instances of this. Notwithstanding these, Times Internet has interests
in around five to 10 organizations.

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Competitors:

21
Segmentation and Positioning strategy:
Segmentation is essentially being finished by brand character. Brand
Personality intends to a lot of qualities that you regularly use to depict
people. They are credited to the brand name and are utilized by the
buyer to identify with what the business does reliably on the web, and
disconnected. Be it on their site, online life or in their publicizing
efforts.
SWOT :

22
Product Portfolio:
1.News-
The Times Group has a multi year old legacy as India's biggest and
most compelling news association. On occasion Internet, we've made
a decent attempt to respect that aim with the main news and data goals
for the Indian customer.
Our news stages are the biggest suppliers of confided in data across
India. While our underlying impression fixated on English-speaking
India, our news distributions on the whole arrive at 265 million
deduplicated purchasers, more than some other news association in
India.

The Times of India keeps on driving the English News type, with 212
million month to month clients, developing 44% this year. Moreover,
Times Now has as of late become the #2 computerized media source,
giving its own point of view on key news issues. ETimes, the
diversion and way of life leg of TOI, developed to more than 88
million month to month clients, making it the biggest amusement
news goal in India.

Today, there are more media sources than any time in recent memory,
but, there will never be been a more prominent requirement for
confided in wellspring of value news.

23
2.Sports-
In 2014, we obtained Cricbuzz. Around then, Cricbuzz was a
developing, versatile first cricket goal. Today, Cricbuzz is the
worldwide idea pioneer for cricket, with almost 10x the crowd size of

its closest rival. Cricbuzz has become the cricket classification. Since
2017, purchasers have scanned for "Cricbuzz" more than "Cricket"
itself (3.5x progressively, a week ago).

In the main month of IPL this year, Cricbuzz has seen more than 118
million individuals check in, and our lead appear — Cricbuzz Live.
Cricbuzz is an incredible item that sparkles, concentrating on doing a
couple of things amazingly well to have a huge effect.

In the US showcase, Willow keeps on being the predominant goal to

watch cricket, live and on-request, with over 90% of all cricket rights
accessible on its foundation. Its TV dispersion has reached more than
4 million homes, and is reliably a main 10 games divert in the US,
alongside sports like golf and tennis.
3.LifeStyle:
The Indiatimes Lifestyle Network (ILN) is worked for the
computerized first, millennial crowd, for whom conventional media

24
marks basically aren't relatable. Conventional brands don't
communicate in their language, and they don't address the issues that
issue to them.
Indiatimes, MensXP, iDiva, and Whats Hot have rethought informing
another age, building content that flourishes across social stages and
past. All the more critically, they are genuinely network driven,
having fabricated solid associations with their shoppers. A portion of
our most energizing video work has come out of ILN, for example,
the now-well known South Delhi Girls, an ironical video arrangement
that address the 'remarkable' social characteristics of South Delhi
living.
4.Entertainment:
In our crucial serve the Indian purchaser, our quickest extension over
the most recent five years has been in diversion, where our music and
video stages have developed quickly, and we are planting seeds in
gaming. Our foundation empower the articulation and imagination for
craftsmen in India and around the globe. Our in-house, brooded music
stage Gaana has gone from solidarity to quality. A year ago, Gaana
brought $115 million up in a series of ventures drove by Tencent. In
spite of steady new rivalry in the Indian music spilling market (this
way, this, this, and this), Gaana keeps on developing, building
stunning item includes like incorporated verses, Gaana Videos, and an
ever-developing substance library. Simply a month ago, the stage
crossed 100 million months to month clients.
5.Video:
MXPlayer is the most driven wagered we've at any point made.
Subsequent to contributing over $150 million to procure a lion's share
stake, we turned the business. For the unenlightened, MXPlayer is the
world's biggest neighbourhood video playback application, utilized

25
essentially to play the video records individuals keep on their
telephones.
Two months prior, we relaunched MXPlayer as a gushing video stage,
upheld with more than 100,000 hours of premium substance from
accomplices like Sony and TVF, and an astounding set-up of unique,
premium shows, as Hey Prabhu, Aafat, I'm full grown and Love Ok
Please. Our shows have increased basic praise, and have been
devoured by a huge number of our clients. MXPlayer is as of now one
of the top video goals in India, and we are attempting to fabricate
progressively incredible diversion encounters on the stage.
MXPlayer sees over 1.2 million new introduces each day, is
introduced on more than 600 million gadgets all inclusive, and is
available on over portion of all Indian cell phones. Its unrivalled scale
offers us a one of a kind and ground-breaking approach to draw in
with most of Indian cell phone clients.

6.Gaming:
One of our centre regions this year is gaming. Portable gaming has
developed internationally, yet in India, we see the business arriving at
an intonation point, as better cell phones spread, and purchasers begin

testing their capacities. Gaming is another outskirts for us, and we've
begun with a methodology where we seed numerous gaming plays to
perceive how clients react. Our initial plays have demonstrated solid
commitment, as CricPlay in dream cricket, and Qureka and BaaziNow
in live diversion. MPL, probably the most recent venture, is
developing quick as an easy-going e-sports stage. We'll proceed to
analyse and develop here, while utilizing our huge media stages as

26
compelling dispersion and development motors for our gaming
adventures. Amusement is our quickest developing classification now
and again Internet, as far as commitment and income. Our diversion
portfolio currently speaks to most of minutes over our biological
system, and as it's developed, we've truly come to comprehend the
more extensive Indian shopper, whose propensities and interests don't
really correspond with the worldwide and English talking customer.

7. Personal Finance:

27
ETMONEY is India's best computerized first close to home fund
stage that encourages Indians to deal with their money related life
from one spot. It begins by explaining the center need of developing
one's cash by giving without commission contributing and afterward
extends to give simple access to protection and on-request, moment
advances. The fund business has been loaded with wasteful aspects
and plans of action that misuse asymmetry of data among
organization and shopper. ETMONEY has a tremendous chance to
address this by offering straightforward, excellent money related
items, at a small amount of the expense of a customary foundation.
ETMONEY is establishing the frameworks for another age banking
experience.
8.Real Estate, Food and Education:

MagicBricks keeps on being the main online land stage. This business
has concentrated on extraordinary execution and on resolutely
improving the nature of postings and the simplicity of the item. One
ongoing element specifically — mysterious visit with merchants —
has hit a solid harmony with purchasers. As of now at earn back the

28
original investment, MagicBricks is becoming about 40% every year
on the rear of a growing business sector. With a large group of new
items prepared to support both the business and the customer, we're
hoping to start producing benefits this year.
In food, Dineout has dove deep into its specialty of being a necessary

piece of the eating-out understanding for shoppers, and an

indispensable interest age accomplice for cafés. Our CRM and POS
stages, Inresto and Torqus, control more than 5500 eateries, helping
them better deal with their business. Dineout situated more than 2
million clients across accomplice eateries in February (taking a
gander at you Deepinder), and our way of life membership item
Gourmet Passport, has the most noteworthy maintenance and rehash
buys over any reliability program in the business. While others have
concentrated on food conveyance, Dineout has dove deep in
supporting and enhancing the eating - out understanding, drove by our
leader occasion, the Great Indian Restaurant Festival, which keeps on
being the main food occasion in India. Dineout accomplished over
200% income development this year, and is in a solid situation to
expand on its qualities in the coming years.
Gradeup has built up itself as the biggest and most drew in test
readiness application, with more than 13 million enlisted clients and
almost 3.5 million month to month clients. The Gradeup understudy
base became over 200% in the previous a year, with a normal client
going through more than 150 minutes of the month. Gradeup
additionally propelled Classroom, its online live classes stage, which
is seeing 4x the understudy commitment over recorded talks. Gradeup
Classroom included more than 3,000 supporters last quarter.

29
TIMES CLOUD PLATFORM:

About the Project:

Code Gladiators –TechGig

30
1.TechGig Code Gladiators welcomes the best and most brilliant
coders on one stage.
2.TechGig Code Gladiators 2020 offers a chance to associate with top
coders, from India as well as all inclusive. This is the best stage that
offers social assorted variety and possibilities for tech arrangements.
3.TechGig is a piece of Times Business Solutions (A Division of
Times Internet Limited) which is the "existence intuitive" arm of The
Times of India Group.
4.The super rivalry has just propelled 5 hackathons controlled by
brands like Microsoft, IBM, and UiPath, to discover the best coders
from inside the gifted coders.

Job Title: Marketing and sales Intern

Duration of SIP: 4 weeks
Location: Work from home
Job Role:
1. Reach out to friends who are currently pursuing engineering
(Computer Science and IT background) and who code. Explain
them about this event and convince then to register and participate.
2. Working professionals - Reach out to your friends who are
currently working as engineers and who code. Explain them about
this event and convince then to register and participate.
3. Promote TechGig Code Gladiators Contest on Facebook,
Instagram, and LinkedIn to reach out to Engineering students and
Working Professionals from extended networks.
31
4. Conduct WhatsApp promotions of TechGig Code Gladiators 2020
amongst among your relevant WhatsApp Contacts & Groups and
make them aware about the attractive rewards and benefits offered
under the Contest.

Target Chart:

Analysis of The Data:

32
33
Findings:

1. India is known for its most keen IT minds, people who are
continually making innovation and exploring different avenues
regarding it.
2. TechGig trusts in enabling the IT people group to reach more
current statures.
3. The 2017 Edition of "TechGig Code Gladiators" made it to the
"Guinness Book of World Records" as the World's Largest
Programming Event.

Suggestions:

34
1. The company should organise more such events not only for
Engineers but for students and working professionals in different
fields.
2. The company should encourage more people to participate by
providing them rewards to participants also.
3. Should promote their event through their products like Gaana App,
Baazi now, Cric Buzz, IDiva, MenXP etc.

35
 Part-II

Quikr:

Quikr, is an Indian online business place and assembled publicizing

stage, Headquartered in Bangalore, India. Quikr has postings in
excess of 1000 urban regions in India in classes, for instance, PDAs,
Household items, vehicles, land, occupations, organizations and

36
preparing. It was built up by Pranay Chulet and Jiby Thomas in
2008.Quikr is a free classifieds and online business place that makes
customers sell, buy, rent, or discover anything across India. System
people can go to their site to find a space to live in, sell their old
vehicle, PC or furniture, advance their autonomous organization, find
an instructive cost class or get a break as a model or on-screen
character, join a salsa class, get a horde of individuals for a close by
event, buy whatever they may need or bring to the table and make
new partners while doing the sum of the previously mentioned.
In 2014 they raised about $150 million split into different sources - In
a financing round drove by Tiger Global, we raised $90 million, and
in one increasingly round drove by Kinnevik, we raised $60 million.
Till now, Quikr has brought $350 million up in 7 rounds, to fulfil the
dream about upsetting the Indian electronic business market to enable
and draw in people. They had the ideal karma to be supported by a bit
of the world's most reputed adventure goliaths. The route to our
accomplishments was cleared with the assistance of Kinnevik, Matrix
Partners India, Omidyar Network, Norwest Venture Partners, Nokia
Growth Partners, Warburg Pincus and eBay Inc.
Competitors:

37
 SWOT:

Job Title: Market research Intern

Duration of SIP: 4 weeks
Location: Work from home
Job Role:
To contrast and different contenders for example OLX and discover
Competition Analysis for Online Classifieds Business in India.
Methodology:
1. Methodology of study is primary
2. Descriptive based Analysis
3. Analyzing customer base on digital platform
4. Different ads were posted in OLX and QUIKR

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5. Response rate of ads were recorded.
Internship Phase:
1. The Second part of my SIP was for 4 weeks I pre – researched
about the company before joining as well as researched about the
profile I was assigned.
2. In first 1week I analysed the environment in which I have to work.
3. The next 2 weeks I posted ads of different categories in OLX as
well as on Quikr. And analyse the response of people where people
are more active.
4. In last 1 week I analysed the work I performed and started preparing report.

Analysis of the Data:

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Findings:

1.Quikr assumes a middle of the road job between the purchaser and
the vender. Thus, it charges a conveyance expense from both the
purchaser and the merchant.
2.Quikr's class and particularly the sub-classification list is
debilitating while the rundown of Olx is basic that makes it simpler
for the dealer to post an advertisement.
3.The Response pace of Quikr is not exactly OLX.
4.People are having more security issues in QUIKR on the off chance
that we contrast and OLX.

Suggestions:

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1. The organization ought to improve security gives that numerous
individuals face on Quikr by checking any unapproved get to.
2. Use of individual data according to assent of the client while
purchasing and selling of the item.
3. Should increment the compass as (OLX working in more than 35+
nations) to build the reaction rate.
4. Decrease paid promotions to build the shopper base.
5. Should not charge conveyance expense from the clients.

Learnings:
1. I learned how the service industry works.
2. Learned how to promote a product on different social media
platforms.
3. Learned how to pitch and convince the people.
4. Learned how competitive analysis is done between different
companies like OLX and QUIKR.
5. Learned how to convince people on social media platforms i.e.
Facebook, Instagram, LinkedIn.
6. Learned how to do posting for the event on social media platforms.

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 References:

1. https://www.ibef.org/industry/services.aspx
2. https://timesinternet.in/blog/times-internet-today-2019/
3. https://en.wikipedia.org/wiki/Quikr
4. https://content.techgig.com/code-gladiators-2020-worlds-biggest-
coding-competition-is-back/articleshow/74928769.cms
5. https://www.linkedin.com/company/oysterconnect/
6. https://timesinternet.in/

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