CONTEXT :

We had the data of Google Playstore Applications and all the factors determining the rating of
the apps. The various attributes are size, no. of installations, paid or unpaid etc.

Problem Statement :

Analyzing the data available on the Google Play Store App, the problem statement arrived at is
as follows:

Google Play store has over 2.7 million number of applications till date. Approximately 2000
apps are added on a daily basis. So, it is important to know how an app performs based on
certain parameters and how an app developer will use these parameters to create a successful
new app.

According to the data given, we plan to analyze the relationship that exists between the rating
(dependent variable) an app gets and its reviews, size and perice (independent variables) for
the particular app. We have chosen not to include the parameters like no. of installations,
genres etc.

Hypothesis :

Ho : μ 1=μ 2=μ 3
H1 : at least one of the means is not equal to the others
μ 1= population mean of reviews
μ 2= population mean of ¿ ¿
μ 3= population meanof price

TEST
We have decided to perform regression and F test on the sample data. For sampling we choose
random sampling to select a sample of 185 out of a population having more than 10000 data.
The value of level of significance is chosen as 5 percent.
Here, Type I error will occur if the null hypothesis is true and we reject it
The goal is to find if there’s any existing co-relation and if it is so, if there’s any multilinearity
among the attribute is present or not.
ANALYSIS :

ANOVA
Significanc
  df SS MS F eF
Regressio
n 3 0.853636033 0.284545344 1.331084 0.265739
Residual 181 38.69230991 0.213769668
Total 184 39.54594595      

Test for Probability

6

4
Rating

0
0 20 40 60 80 100 120
Sample Percentile

Test for Linearity

4.9
4.8
4.7
4.6
4.5
4.4
4.3
4.2
4.1
4
3.9
2 2.5 3 3.5 4 4.5 5 5.5
 Test for Homoscedasticity
1

0.5

0
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8
-0.5

-1

-1.5

-2

-2.5

After performing regression, we see that the independent variables doesn’t have any
significance on the value of dependent variable. The value of adjusted R is less than one
percent. I.e. Rating is not at all dependent on Reviews, Size and Price.

From the Anova table we see that the calculated value of significance F value is around 0.26
which is higher than the p value of 0.05. Hence, the mathematical model is insignificant.

ACTION :
We will take better model and a better sample space to get a better and significant analysis.
BUSINESS IMPLICATIONS :
1. Apps are meant to make things easy for people, and utility apps, such as apps that record
memos, using flashlight or an alarm clock, make your mobile device even smarter. As
businesses learn to integrate digital information into the physical work environment, utility
apps will be needed to manage this digital information.
2. Artificial intelligence (AI) will appear in more technology.
Embedded AI will become a popular innovation among developers and can take different forms.
Personal AI assistants can help a shopper by creating a list of what they want and adding it "to
the cart" and allowing the user to simply click "Buy."

3. Internet-of-Things apps will connect the world.

Our entire lives are becoming smart and integrated. Everything from TVs to home devices like
Alexa are connected to the internet, turning it into a web that transcends beyond a website.
Internet-of-Things means that mobile apps is going to connect with more devices and more
customers. This interaction allows the collection of data, which in turn can help make people’s
life more efficient.