LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

Mittal School of Business (MSOB) Faculty of Marketing
Name of the faculty member: Dr. Gursimranjit Singh
Course Code: MKT201 Course Title: Essentials of Marketing Max. Marks: 30 Marks
Date of Allotment: 13.08.2020 Date of Submission: 31.08.2020

ASSIGNMENT 1
S. No Roll No Objectives of Guidelines Evaluation Parameters Expected
Academic Activity Outcomes
1 All students To test the Students will select one company/brand STP(Segmentation, Targeting & To understand the
understanding of of their choice that promotes its product Positioning): 5 marks, concept of
marketing without advertising on Television, Print Company’s marketing marketing and able
among students and media, Radio, posters, billboards etc.). strategies: 10 marks, to differentiate
how they relate this Find out their marketing strategies that Innovation details: 5 marks, between marketing
concept with the resulted in to their success and along Comments/Recommendations: 5 and advertising
company allocated with it, mention the innovations they did marks
to ensure their success. Report Layout and Formatting:
5 Marks