1. Who are the customers of QuickMedx?

2. Why should he/she buy from QuickMedx?

3. What are the business assumptions?
4. Would you like to invest in a firm like QuickMedx? Support your arguments based on the
reading material “Note on Break-even Analysis in Marketing”.

1. Who are the customers of QuickMedx?

Divided their market into two categories
1. Primary market- females 18 years or older from all income categories who
valued convenience and the rapid resolution of common and relatively routine medical problems.

2. secondary market (1) adults of moderate- to upper-income levels who valued

convenience and rapid resolution of routine medical problems, (2) limited-income
consumers who were not covered by insurance and who were accustomed to accessing
medical care on a fee-and-pay-for-service basis, (3) self-employed professionals who may or
may not have employer benefits, and (4) the approximately 9 million families in the United
States with annual incomes over $50,000 that had no health insurance coverage.
Tests Offered included those for strep throat ,ear infection,female bladder infection( only for
those over the age of 12),influenza, mononuckesis,allegric rhinitis (sinus infection),poison
ivy,Conjunctivitis (pink eye) , pregnancy ( for women over the age of 18), and seasonal
allergies.

2.Why should he/she buy from QuickMedx?

2.time efficient

Cost effective

Multi tasking

Patient data

Pharmacy

No appointment

No insurance hassles

1.For a payment of $35 per visit QuickMedx provided rapid testing, diagnosis, and prescriptions to
anyone over the age of 18 months for eleven common illnesses like strep throat, influenza, ear
infection, pink eye, seasonal allergies, UTIs, mononucleosis, allergic rhinitis, poison ivy; pregnancy
tests(for women over the age of 18), vaccines for flu, tetanus, diphtheria, and hepatitis B and the
treatment of common warts.

2.

3.If there was a waiting period, patients were provided with pagers and they were now free to shop
in the superstore.

4. they developed an internet based customized internal patient record system to store their
medical records. This was readily available at every QuickMedx as well as live and paperless.
5. pharmacy stores were next to quickmedx so that patients wouldn’t have to go somewhere else for
their medicine.

3 . What are the business assumptions?

Financial

 QuickMedX assumed that they can get more private partners on board .

Customer

 They assumed that Rapid processing time for check up would attract customer.
 Assumed that Customer Visiting the QuickMedX will also visit the other stores in the
mall.

Competition

 QuickMEDX assumes that they are the only unique firm having rapid test kiosks for
patients . there is possibility that Other clinic and health care can copy their idea.

Marketing

 They assumed that Direct mail and radio communication will help them to advertise .

 Also they assumed NP will not leave after they are employed in the QuickMEDX oulet in
rural areas .