Sector – Tourism & Hospitality

Company – MakeMyTrip

Done by
Section -6 AF1
(20F604, 20F637, 20F652, 20F659, 20F660, 20F664)
 Introduction:

• As the name and tag line suggests,

MakeMyTrip is an online travel
company which also offers online
travel services and bookings
• The company also widely caters
tourism and hospitality sector
 2014 2016
Makemytrip over the 2000 MakeMyTrip instituted  Chinese travel booking
Founded by Deep a $15 million company Ctrip agreed
Kalra (IIM-A) innovation fund to to invest $180 million
support travel start-ups to MakeMyTrip
years

2011
2005 2019
Created several travel
MakeMyTrip launched $486 million in
related apps for mobile
its India operations Revenue
devices

2010
2008
listed on
Made $5 million by
the NASDAQ after
acquiring the 200000
its initial public
customers
offering
 Products & Services:

PRODUCT
OFFERINGS
Travel
Tourism Hospitality
Bookings

Holiday Flights, Trains, Hotels, 

Packages Buses, Cabs Villas & Apts

International Domestic
International Domestic International Domestic
Flights Flights
 Acquisition
Minor Acquisition 

• Ticketvala.com ( 2010 )
• HotelTravel.com (2012)
• Mygola (2015)
Major Acquisition

• Ibibo Group (2017)

• RedBus ( 2019)
 Competitors

Yatra ClearTrip Treebo TravelTriangle

 
 Competitive Edge
• Super App of travel with multiple brands

• Long term growth potential

• Full range of accommodation offered

• Premium 
• Mid-tier
• Budget
 Competitive Edge
• RedBus - Leader in intercity bus ticketing brand 

• Mobile centric approach 

• Activities & experience 

• Ground transportation 
     MARKETING
Makemytrip has acquired 47 %
market share in the tourism industry 

• MMT offers for HDFC cardholders

• Linked to HPTDC
• Promotional codes
• Instant cancellation without fees
• Secure transactions
• Exceptional rewards for customers
     Data Analytics – MMT App

Enhance Interests of E-Commerce

consumer destinations base
experience met strengthened

Predictions Robust Targets

and innovative audience
recommendat technology- through social
ions of travel Super App media
            FEATURES of 
 Humne Toda Interesting
Wada Toh Pay
 Route Planner
only Adha!!

First Night
MMT Game
FINANCIAL
OVERVIEW
 CHIEF
FINANCIAL
OFFICER
 FINANCIAL ANALYSIS

• Market Capitalization
• Current share price
• Shareholders
• Analyst Recommendations
 Corporate social responsibility
• Vision Statement - MakeMyTrip Foundation’s objective is to invest
resources and create awareness to support sustainable & responsible
tourism in India
• "When you cease to make a contribution, you begin to die.”  by Eleanor
Roosevelt 
• Our Model – ‘Be The Change’ Initiative
 Sustainable & Responsible Tourism

• Responsible Tourism
• Ecological Balance
• Restoration & Development
 Community Welfare

• Community-Based Tourism and Alternate Livelihood

• Dense Afforestation using the Miyawaki Technique of Plantation
• Offsetting Carbon Footprint through Afforestation
 Covid Impact on MakeMyTrip
• Tourism industry worst hit
• Tourism industry contributes 9% in India's GDP
• 350 people laid off
• 95.5% decrease in revenue in Q1 of FY2021
• 50% Salary cut for employees
 Adapting in the new normal
• Tourism industry will continue to feel the heat
• Focus on revival strategy and industry
• Helping in launching Aarogya Setu app
• Product innovation to enhance offering
• Online Gourmet delivery service
• Industry recovery initiatives
 Conclusion

Click to add text

FY2019: $49 Billion  FY2025: $84 Billion

 Conclusion
• Super App
• Online market leader in Travel brands
• High Growth & Share Gains 
• First spot in Top of Mind Awareness
• Strong partnership with supply ecosystem
 Reference 
• MakeMyTrip Limited- Investor Presentation 

 https://investors.makemytrip.com/investors/events-and-presentations/event-
details/2020/Investor-Presentation-September-2020/default.aspx

• Demystify your marketing strategies the MakeMyTrip way

https://www.prismetric.com/demystify-marketing-strategies-makemytrip-way/

• The Hindu – Business Industry 

https://www.thehindu.com/business/Industry/makemytrip-lays-off-350-employees-
due-to-covid-19-impact/article31726396.ece