Case Study Assignment - Instructions

 Students can solve either of the 2 cases (Appex or BOSCH).

 Student is required to answer all questions pertaining to the case chosen for
evaluation purpose. Answers to some questions of one case and some questions of
the second case will be considered invalid.
 The questions (and marks) pertaining to each case are given below. Kindly adhere to
the word limit mentioned. Answers exceeding the word limit will attract penalty
marks.
 Assignment will be submitted in Working Groups.
 Files will be named by the Working group name.
 The answers must be in:
o Font: Times New Roman
o Size: 12
o Line Spacing: 1

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Appex Corporation

Question 1: What were the challenges Shikhar Ghosh faced when he joined APPEX?
(Answer not to exceed 150 words) 5 Marks

Question 2: Evaluate the importance of each of the Structural changes he implemented.

How important were they? What were the challenges of each new structure and how were
they addressed?
(Answer not to exceed 500 words) 10 Marks

Question 3: If you were in Shikhar’s place, how would you address the challenges that
Appex is confronting by the end of the case?
(Answer not to exceed 200 words) 5 Marks
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OR
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 Bosch Group in India: Transition to a Transnational Organization
Question 1: Why did BOSCH have to go through structural changes as described in the 6
phases?
(Answer not to exceed 200 words) 5 Marks

Question 2: What is the overall impact of “verticalization” on the performance of Bosch

Group in India? What can be done to address the challenges that have emerged as a result
of “verticalization”? Is there scope to further exploit opportunities created by the
“verticalization”?
(Answer not to exceed 500 words) 10 Marks

Question 3: What are the implications that you can draw for Indian firms that are
internalising?
(Answer not to exceed 150 words) 5 Marks