FIRST PART

COMMUNICATION MODELS
 communication models will help you to understand how a communication process
works. It is only by knowing the flow of communications that you will be able to make
the communication process effective.

 A model is often abstract. It is a representation of a real-world phenomenon applied to

different forms. The interplay of variables in the model is represented graphically.
4 CONCEPTUAL MODELS FOR HUMAN COMMUNICATION
 There are 4 conceptual models for human communication: (1) Aristotle's model;(2)
Laswell's model; (3) Shannon-Weaver's model; and (4) David Berlo's model of
communication.

 Aristotle's Communication Model

 Aristotle emphasized that there are three variables in the communication process;
SPEAKER, SPEECH, AND AUDIENCE.
 In this model speaker is very important. Without the speaker, there will be no
speech to be produced.
 the speaker adjusts his/her speech depending on the profile of the audience.
 the beliefs, views, and attitudes also play an important role when talking about
audience consideration.
 -Here are some considerations for the audience demographics:
*age Religion
*sex *gender
*background *social and economic
*culture status
*race *political orientation or
inclination.

 Laswell's Communication Model

 described by Harold Dwight Laswell in 1948.

 communication as being focused on the Ws: Who says What in Which channel to
and with What effect.
 The whole process of communication begins with the communicator (who)
sending out message (what) using a medium (in which channel) for a receiver (to
whom) experiencing an effect (with what effect).
 This model is similar to Aristotle's in the sense that both are linear and have the
  Shannon-Weaver’s Communication Model

 Claude Elwood Shannon and Warren Weaver's model

 was introduced in 1949, a year after Laswell’s, for Bell Laboratories.
 conceptualized for the functioning of radio and television serving as a model for
technical communication and later on, adopted in the field of communication.
 In this model, other components such as noise, reception. destination, and
feedback have been identified.
 Also, other terms were introduced such as information source for the sender,
transmitter for the encoder, decoder (reception), and receiver (destination). same
components.

INSERT SECOND PART

(BERLO’S COMMUNICATION MODEL)

THIRD PART

ETHICS OF COMMUNICATION
Communication ethics
 Emphasizes that morals influence the behavior of an individual, group, or organization
thereby affecting their communication.
 It is important that one’s behavior should be regulated by honesty, decency, truthfulness,
sincerity and moral uprightness.
Example:
The ethical differences between a company who truthfully observes
remittances and deductions from their employee salary to the respective
government agencies like SSS and GSIS; and the unethical
communication practice of the other company who lavishly steals funds
from its worker.
HOW TO ACHIEVE ETHICAL COMMUNICATION?
1. Establish an effective system that will pave the way for the development of your
integrity as a person.
 One’s behavior and decision – making style affect, in turn, the operations of a
company.
2. Provide complete and accurate information.
 whether it is needed or not, the data you provide should always be contextualized
and correct.
3. Disclose vital information adequately and appropriately.
 Never conceal or hide information that are necessary for purposes of
transparency.

Code Of Ethics
 Observing Code of Ethics is essential as it determines the kind of behavior that is
proper and desirable over one that is displeasing and offensive.
 Sets the standards to be observed by a person or a company.
 Creates a good reputation for an individual or an organization.
 It is a way of achieving desired results to success for both individual and the
company.
Note: Success in decision – making will impact the company’s reputation.