DE LA SALLE JOHN BOSCO COLLEGE

Mangagoy, Bislig City

COLLEGE OF TEACHER EDUCATION

Module Number 5 Animo SPALSH Ed.

Module Title COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS

INTERCULTURAL COMMUNICATION
Duration 8hours
Week Number 5
Date January 25-30,2021

Topic/s:
1. COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS
INTERCULTURAL COMMUNICATION

1. . Identify the types of intercultural communication;

2. Cite examples on how to enhance one’s ability to communicate with other cultures;
3. Differentiate the communication models and their processes;
4. Define culture; its characteristics, nature, ways of communication, guidelines and
barriers;
5. Analyze ethical considerations in situations;
6. Participate in the activities with interest and appropriate skills and attitudes;
attitudes;
7. Answer the assessment tasks satisfactorily

Description

This module deals on communication processes, principles anf ethics and on the
intercultural communication.Through these concepts, they will be able to fully understand
their roles in their workplace with regard conmmunication processes and how would they
fit into the company’s goals and objectives as employees. Further, they are able to relate
with their co-employees who may have different cultures and cultural practices.
Checking of Prior Knowledge
Question and Answer:
Have you thought of your roles in the company based on your specialization?
What could be your duties and responsibilities with regard boosting the
communication protocols in the workplace?
DISCUSSION

Lesson 5

COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS

INTERCULTURAL COMMUNICATION

INTRODUCTION
1. Teacher asks what can be the objectives of lesson 5 as their guide of
accomplishing their tasks based on the topics.

TASK 1. Situational Analysis

1. Teacher asks if they know the communication models?
Teacher discusses the four models.

TASK 2. DISCUSSION

1. Teacher presents the ppt of the topic to the students.

2. Teacher conducts thorough discussion with given examples about the
topics.
1. Was it easy to do the activity?
2. Have you gained something from the activity?

FORMATION
Question:
What one or two values that you have gained from the topics discussed this week?
Explain.

ASSESSMENT

LONG QUIZ

SUMMARY
 Since communication is a two-way process, it is important that you know the principles to be
observed to make it effective. For both oral and written communication, you should be able to apply the
following general principles of effective communication: (1) Know your purpose in communicating; (2) Know
your audience; (3) Know your topic; (4) Adjust your speech or writing to the context of the situation; (5)
Work on the feedback given you. For the principles of effective oral communication, you should be able to
apply the following: (1) Be clear with your purpose; (2) Be complete with the message you deliver; (3) Be
concise; (4) Be natural with your delivery; (5) Be specific and timely with your feedback. Aside from the
principles of effective oral communication, there are also principles of effective written communication or
The 7 C’s: (1) Be clear; (2) Be concise; (3) Be concrete; (4) Be correct; (5) Be coherent; (6) Be complete;
and (7) Be courteous.

Furthermore, communication ethics emphasizes that morals influence the behavior of an individual, group,
or organization thereby affecting their communication. It is important to note that one’s behavior should be
regulated by honesty, decency, truthfulness, sincerity, and moral uprightness. Be guided by the following
ethical communication: (1) Establish an effective value system that will pave the way for the development of
your integrity as a person; (2) Provide complete and accurate information. (3) Disclose vital information
adequately and appropriately. Observing a code of ethics is essential as it determines the kind of behavior
that is proper and desirable over one that is displeasing and offensive. A code of ethics sets the standards
to be observed by a person or company that will create a good reputation or a positive image not only for
an individual but also for the organization.

DEFINITION OF CULTURE

Culture has been defined in a number of ways, but according to (Useem&Useem, 1963), “the learned and
shared behavior of a community of interacting human beings” or as “a system of belief, assumptions, and
values shared by a group of people” (Fielding, 1996, as cited in in Padilla, Dagdag, Roxas, & Perez, 2016).

CHARACTERISITCS OF CULTURE

(Chase &Shamo, 2013, as cited in in Padilla, Dagdag, Roxas, & Perez, 2016, p.21).
1. Cultures are learned, not innate.
2. Cultures are shared.
3. Cultures are multifaceted.
4. Cultures are dynamic.
5. Cultural identities are overlapping.

ADAPTATION TO NEW CULTURES

Many other countries are now considered a “melting pot”; a place, where city or country where people of
various races or cultured live together and gradually create a community. As these countries coexist in
cultures, overcoming cultural differences is difficult. However, people learn to adapt despite the difficulties.
People use ways of adapting to new cultures:
(a) cultural integration,
(b) cultural assimilation,
(c) multiculturalism,
(d) cultural accommodation, and
(e) separation.
THE NATURE OF COMMON CULTURAL DIFFERENCES
Cultural differences are apparent in four basic traits: (a) leadership, (b) work productivity, (c) group
allegiance, (d) task commitment (Chase &Shamo, 2013, as cited in in Padilla, Dagdag, Roxas, & Perez,
2016 ).

COMMUNICATING WITHIN AND ACROSS CULTURES

Nobody is capable of fully understanding all languages and all cultures of the world, as well as how they
are similar and different from one another. To bridge the intercultural communication gaps, we need to be
openminded (getting rid of prejudiced and biased beliefs), respecting cultural differences no matter how
seemingly strange or “primitive they are or seem to us (as cited in in Padilla, Dagdag, Roxas, & Perez,
2016 ).
We can respond cultural differences in variety of ways:

1. Avoiding. We may refuse to comply to do business in cultures that operate according to ethical principles
that differ from ours.
2. Accommodating. We can accept the different ethical system and conform to practices different from ours.
3. Forcing. We can insist on doing business in a way we believe is ethically proper.
4. Educating –Persuading. We can try to convince the people with whom we want to do business why our
ethical principle is more appropriate.
5. Negotiating –Compromising. We and the other party can each give up something to negotiate a
settlement.
6. Collaboration –Problem Solving. We can work with the other party to face the problem directly and reach
a mutually satisfying solution.

GUIDELINESS ON DEVELOPING INTERCULTURAL COMPETENCE

Here are some suggestions on how you can become open minded –devoid of any prejudices and biases
against people from another culture (Chase &Shamo, 2013; Singh &Rampersad, 2018, as cited in in
Padilla, Dagdag, Roxas, & Perez, 2016 )
1. Widen your field of experience by making new contacts.
2. Learn about history and the experiences and aspirations of people from different cultures.
3. Examine yourself for possible stereotypes.
4. Look at the world from someone else’s way of looking at and thinking about something, not just yours.
5. Work on becoming more self-confident.
6. Appreciate cultural similarities and differences.
7. Acknowledgment the essential quality and value of all cultures.
8. Be sensitive and interpret cultural styles of communication.

BARRIERS TO EFFECTIVE INTERNATIONAL COMMUNICATION

(McKeiver, 2013; Chase &Shamo, 2013, as cited in Padilla, Dagdag, Roxas, & Perez, 2016)
Ethnocentrism. Ethnocentrism refers to the belief that a person’s culture (his “in group” culture) is much
better than any other group’s culture (an “out-group” culture), and a tendency is for that person to judge any
“out-group” culture by using the norm of his “in-group” culture.

Stereotypes and Prejudices.Stereotyping and being prejudiced against cultural groups are the main barriers
to intercultural communication.

Stereotypes. Stereotyping is a generalization of a group of people based on a small sample of these

people.

Prejudice. An offshoot of stereotypes is an unfair thought, belief, or feeling of dislike for a person or group
because of race, nationality, gender, sexual orientation, age, religion, etc.

Assumed similarities. It is a baseless, unreasonable refusal to see cultural differences where they exist.

Anxiety. Intercultural communication anxiety is the fear or apprehension associated with either real or
anticipated communication with people from another cultural group.

Living in a globalized world, you encounter people with diverse cultural backgrounds. Such
interactions occur in social, educational, political and commercial settings. Hence, in today’s era of
increased global communication, it is imperative to understand intercultural communication for us to
enhance our intercultural awareness and competence. Intercultural competence is essential for us to live
harmoniously despite our differences in culture. Intercultural communication refers to interaction with
people from diverse cultures (Jandt, 1998). There are various forms of intercultural communication:

1. Interracial communication – communicating with people from different races

Interethnic communication – interacting with people of different ethnic origins
2. International communication – communicating between representatives from different nations
3. Intracultural communication – interacting with members of the same racial or ethnic group or co-
culture.

REFERENCES

Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th ed. Washington, Utah: Plain
and Precious Publishing.

Dainton, M. and Zelley, E. (2015). Applying Communication Theory for Professional Life. A Practical
Introduction. 3rd ed., Sage Publications.
Ahmed, A. (2018). The effects of globalization on global communication. https://www.bizfluent.com/info-
8322042-effects-globalization-global-communication
Barrot, J. &Sipacio, P. (2018). Purposive Communication in the 21 st Century. C & E Publishing, Inc. Quezon
City.

Estares, I. (2019). Four more reasons why social media in the Philippines is huge.Retrieved
from:https://www.d8spring.com
Madrunio. M. & Martin, I. (2018). Purposive Communication: Using+ English in Multilingual Contexts. C & E
Publishing Inc. Quezon City

Slideplayer.com. (2020). Purposive communication: Globalization and Communication. Retrieved from:

https://slideplayer.com/slide/14988011

Slideshare.net. (2013). Globalization, information and communication technologies: lecture 3.Retrieved

from: https://slideshare.net/global/globalization

Shodhanganga.inflibnet (2018). Role of information and communication technology in the era of

globalization – chapter 7. https://shodhanganga.inflibnet.ac.in/bitstream/10603/189063/15/15-
chapter