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Effective communication is dependent on:
❏ how rich those ideas are; and
❏ how much of those ideas are retained in the cyclical process.
1. Physical noise
2. Physiological noise
3. Cultural difference
4. Varying levels of expectations and
experiences
5. Difference in perspectives and
6. Communication styles
Principles of
Effective
Communication
Clarity - pertains to both the message
and the purpose why the message has
to be sent.
1) Many uneducated citizens, who have never attended school, continue to vote for
better schools.
2) The fireworks of the 2020 Olympics were amazingly spectacular.
3) Enclosed herewith is the list of participants for the New York 2020 Marathon.
4) The robbers’ getaway vehicle is surrounded on all sides by policemen.
5) The ATM machine inside the mall is not working.
This is an exercise!
Remove unnecessary word or words in the ffg. sentences:
6) We tried to assemble the toy train but we have too many component parts.
7) The bucket slowly made its downward descent into the wall.
8) The author conducted 200 interviews to write a biography of the life of the reclusive
poet.
10) The healthcare workers requested temporary reprieve from their hectic schedule.
02
Communication and
Globalization
Motive Question
The world has shrunk into a global
village, but have we become more
of ‘neighbors’ or more of strangers
to each other?
The notion of the world being a global village has been a hot topic ever since the idea
was brought up, especially in light of the rapid advances in technology and digitization.
Globalization has been regarded as the key to the worldwide integration of humanity, where
there is an increased economic, political and cultural integration and interdependence of
diverse cultures. In Southeast Asia, for example, the ASEAN Integration has been a
buzzword among social communities, opening a wide array of discussion for future
collaborations.
For our part, we Filipinos have increased our awareness and acceptance of the notion
that we belong to a diverse, global community. This is not confined to communication with
people from other countries, but is inclusive of communication within our own societies,
even with the minorities and the indigenous peoples. It is therefore imperative that WE learn
to communicate effectively with people regardless of age, gender, race, ability, religion,
sexual orientation, income, marital status, or ethnicity.
Communication in the modern world
must be anchored on the concept of
diversity, since effective communication and
the ability to understand cultural differences
are skills that have become requisites not
only for a meaningful social life but also for
a successful professional career.
1. I enjoy communicating with persons who are like me in terms of interests and with the same
socio-economic status, as much as I enjoy communicating those who are not ‘like’ me.
2. I am equally sensitive to the concerns of all groups of society, and I genuinely care to the
plight and issues surrounding them.
3. I can tell when persons with different cultures do not understand me or are confused by my
actions.
4. I am not afraid of interacting with members of minority groups nor with members of a
dominant culture.
5. Persons from other cultures who do not actively participate in a conversation, debate or any
form of discussion act that way probably because of their culture’s rules.
Formative Assessment
Are you ready to communicate in a global and multicultural environment? Assess your
readiness to communicate effectively with people having different cultures. Simply write
True or False after each statement.
6. Persons from other cultures have the right to be angry at members of my own culture.
7. How I handle conflict or disagreements with persons from other cultures depends on the
situation and on the culture they are from.
❏ Showing the sole of a shoe (by crossing one’s legs and pointing one’s shoes to the speaker, for
example) means nothing to observers in most Western and Asian countries. In Muslim cultures (such
as Saudi Arabia), however, the gesture is perceived as insulting. Similarly, crossing one’s legs while
seated is customary for Westerners, but this is a social faux pas in Korea.
Blinking rapidly while another person is talking is normal for most people, especially during tense
situations. For Taiwanese, this is considered impolite.
The Japanese view the business card as an extension of their body, while Americans view it simply
as a business formality. Hence, when Japanese hand over their business cards with two hands and
with great care, they get insulted when the person receiving just put it away with haste.
These are just some of the instances when miscommunication and
misunderstanding can happen as a result of cultural ignorance and insensitivity
in the global environment. In order to develop more meaningful relationships
and establish productive interaction with people having different cultures,
everyone should recognize and respond to such differences and nuances. In
addition, people have to be mindful that not everyone from the same culture
exhibits the same characteristics and habits in communication, so sensitivity is
key to any successful communicative situation.