1. How does each of the items in the following contrasting pairs differ from the other?

a. high-context vs. low-context

-High-context cultures are those that communicate in ways that are implicit and rely heavily on
context. In contrast, low-context cultures rely on explicit verbal communication. High-context cultures
are collectivist, value interpersonal relationships, and have members that form stable, close
relationship.

b. sequential vs. synchronic

-According to Fons Trompenaars Seven Dimentions of Culture, cultures with a preference for a
sequential approach to time tend to treat time as a commodity. Synchronic cultures tend to value
priorities more than a predetermined time limit. They will do what is right to do at the moment, not
follow a strict schedule.

c. affective and neutral

-People from affective cultures tent to express their feelings and emotions openly whereas
people from neutral cultures usually try to hide their thoughts and feelings. However, if you are from a
neutral culture like the US or FinLand, this may make you feel uncomfortable and sometimes even
aggressed.

2. What does the author recommend that we do to be successful in cross-cultural communication?

Practice active listening

-Active listening is a very effective strategy for improving cross cultural communication.

Restate or summarize what the other person has said, to ensure that you have understood them
correctly, and ask frequent questions. This helps build rapport and ensures that important information
doesn’t get missed or misunderstood.