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The  Covid-­‐19  lockdown  has  prompted  a  gigantic  interest  for  substance  and  OTT  stages  have  
seen  remarkable  development  during  the  most  recent  couple  of  months.  This  development  
in  viewership  has  prompted  OTT  stages  getting  forceful  as  far  as  contributions  just  as  
advertising,  says  Mr  Anirudh  Singh,  CEO,  BIG  MOVIE  ZOO  App.  
 

 
 
“The  response  during  the  last  few  months  has  been  more  than  what  we  could  have  
expected.  The  records  that  could  have  taken  us  four  years  to  achieve  have  been  achieved  in  
this  lockdown.  The  mileage  in  the  last  few  months  has  been  overwhelming,”  he  said.  
 
Launched  in  JANUARY  2019,  BIG  MOVIE  ZOO  App  has  managed  to  lure  the  audiences  
through  its  low  and  affordable  pricing  and  high  quality  content.  Their  monthly  plan  is  
available  at  only  Rs  49  and  the  yearly  plan  at  Rs  249,  making  it  one  of  the  most  affordable  
OTT  platforms  in  the  world.  When  asked  about  the  reason  behind  the  pricing,  Mr  Singh  said  
they  wanted  to  target  the  masses.  He  said  the  Indian  audience  is  price-­‐conscious.  “YouTube  
is  a  success  story  because  it  is  absolutely  free,”  he  said.  
 
Inquired  as  to  whether  the  low  estimating  influences  business,  he  stated,  "Yes  our  costs  are  
low  and  it  gets  troublesome  considering  the  framework  in  question.  However,  it's  absolutely  
a  volume-­‐based  business.  Step  by  step  as  volumes  come  in,  we  are  confident  we  will  
accomplish  benefits.  A  normal  individual  acquiring  Rs  15-­‐20,000  won't  burn  through  1,000  
on  content.  Clearly,  we  are  not  momentary  players  and  organizations  consistently  take  a  
gander  at  benefits  following  a  year  or  two  years.  We  are  in  the  subsequent  year  at  this  
moment  yet  in  an  incredible  position."  
 
Mr  Singh  said  the  OTT  content  space  in  India  is  in  a  decent  space  from  a  substance  
perspective.  "At  the  point  when  we  began,  many  individuals  cautioned  us  about  the  
measure  of  rivalry.  Nonetheless,  we  don't  think  about  any  player  as  an  opposition.  I  accept  
that  in  the  event  that  I  try  sincerely  and  with  trustworthiness,  it  will  in  the  long  run  lead  to  
progress.  Each  player  has  their  own  formula  for  progress  and  play  on  their  remarkable  USPs.  
The  crowd  is  shrewd  today,  and  will  effectively  remember  it  in  the  event  that  you  embrace  
another  player's  methodology.  The  crowd  realizes  what's  in  store  from  the  distinctive  OTT  
stages  that  exist  and  I  don't  figure  those  USPs  ought  to  be  broken  up,"  he  said.  
 
Mr  Singh  talked  about  how  guideline  could  influence  the  OTT  condition.  "Right  now  OTT  
stages  are  not  directed.  Be  that  as  it  may,  whenever  presented  for  OTT  major  parts  in  India,  
it  will  have  an  extraordinary  effect.  Everybody  should  follow  the  guidelines  and  will  at  that  
point  fabricate  the  stages  likewise.  Presently  it  is  not  yet  clear  at  what  level  the  guidelines  
come  in."  
 
"In  the  current  circumstance,  with  the  measure  of  substance  being  made,  it  is  hard  to  
control  everything.  In  the  event  that  exacting  guidelines  are  forced,  it  could  prompt  the  
crowd  falling  back  on  different  methods  of  devouring  substance.  For  eg:  if  cigarettes  are  
restricted,  would  individuals  quit  devouring  them?"  he  said.  
 
Usually  perceived  as  an  adult  or  a  semi-­‐adult  platform,  Mr  Singh  said  they  are  working  to  
making  it  safe  for  all  age  groups.  He  said  they  have  redesigned  the  app  in  a  way  that  gives  
them  the  option  to  stream  censored  as  well  as  uncensored  versions.  “For  the  past  5-­‐6  
months,  we  are  noticing  a  lot  of  people  come  to  us  because  they  are  attracted  to  the  name  
‘Big  Movie  Zoo’  and  our  affordable  pricing.    
 
Big  Movie  Zoo  is  an  Indian  Subscription  based  Video  on  Demand  Platform  that  offers  a  wide  
variety  of  genres  from  drama,  horror,  suspense,  thriller  to  comedy  &  beyond.  Big  Movie  Zoo  
App  is  developed  by  Music  Hub  Pvt.Ltd.  Binge  watch  from  our  collection  of  web  series,  
movies,  Big  Movie  Zoo  Originals  and  more  in  your  regional  language.  Enjoy  unlimited  video  
streaming  and  downloads  at  a  pocket  friendly  price  all  year  long.  Entertainment  now  at  your  
fingertips.  Big  Movie  Zoo  is  a  zoo  for  all  your  entertainment.  
 
Big  movie  zoo  releasing  1  series  every  Friday  coming  web  series  is  Killer  on  Big  Movie  Zoo  
OTT  Platform.