Promotional Guide

Immune Defence Product Range

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Immune Defence Zinc Immune Support Plus Immune Support Gummies

Lozenges with Rosehip and Elderberry with Zinc, Vitamin Elderberry with Zinc and
Acerola C, and Vitamin D Capsules Vitamin C
Immune Support Plus capsules and Immune
Support Gummies
Product Overview and USPs
● All in one capsules combine key immunity-boosting
ingredients: Vit C, Vit D, Zinc, Elderberry and L-Lysine
● Higher levels of Zinc and Vitamin C than many competing
products
● High level of Elderberry extract, with antioxidant effect
● Includes Lysine, which is used as a building block for protein
in your body. These proteins help produce hormones, immune
cells and enzymes.
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● Available in one-a-day capsule or easy-to-consume gummies
(kids-friendly)
Immune Support Plus Ingredients
Ingredients:
Vitamin C (as Ascorbic Acid), vitamin D (as Cholocalciferol), zinc (as Oxide), elderberry powder, L-Lysene.

Nutritional Information:
Each capsule provides on average 90mg of Vitamin C, 25mcg of Vitamin D, and 35mg of Zinc

Allergy advice: Manufactured in a facility which

may also process milk, soy, wheat, egg, peanuts,
tree nuts, fish, and shellfish.

Directions for use:

Take 1 capsule daily
Immune Support Gummies Ingredients
Ingredients:
Elderberry extract (Elderberry 30:1), zinc (as Zinc Gluconate), vitamin C (as Ascorbic acid).

Nutritional Information:
2 gummies provide on average 10mg of Zinc and 100mg of vitamin C.

Allergy advice: Manufactured in a facility which

may also process milk, soy, wheat, egg, peanuts,
tree nuts, fish, and shellfish.

Directions for use:

Take 2 gummies daily
Competitor Comparison

Per Day (mg)

Bottle Qty Dosage/day Vegetarian/Vegan Elderberry Vitamin C Zinc
Immune Support Plus 30 1 Yes 425 90 35
Immune Support Gummies 60 2 Yes 150 100 10
Sambucol Immuno Forte
Capsules 30 2 Yes 254 400 12
Sambucol Immuno Forte
Gummies 30 2 Yes 100 90 7.6
Nature's Way, Sambucus for
Kids, Elderberry Chewable
Tablets 40 2 Unclear 50 60 2.2
Benefits of Elderberry
Elderberries are the dark purple fruit of the elderberry
shrub. A rich source of antioxidants known as
anthocyanins, elderberry is reputed by some to be
effective in treating the common cold, flu, constipation,
hay fever, and sinus infections.
Many of the health benefits can be attributed to
anthocyanin. As an antioxidant, anthocyanin works by
clearing the body of free radicals that damage cells at
the DNA level.
It also has antiviral properties that may prevent or reduce
the severity of certain common infections. Elderberry also
exerts anti-inflammatory effects, reducing swelling and
pain by tempering the body's immune response.
Elderberry: Research & Studies
A 2012 study* suggested that elderberry can help prevent influenza infection by stimulating an immune
response.
Elderberry is purported to relieve flu symptoms and reduce the length of time the flu lasts when taken by
mouth. Taking elderberry supplements within 24 hours of the first symptoms also seems to reduce flu
symptoms.
*Emiko KINOSHITA, Kyoko HAYASHI, Hiroshi KATAYAMA, Toshimitsu HAYASHI & Akio OBATA (2012) Anti-Influenza Virus Effects of
Elderberry Juice and Its Fractions, Bioscience, Biotechnology, and Biochemistry, 76:9, 1633-1638, DOI: 10.1271/bbb.120112

https://www.tandfonline.com/doi/abs/10.1271/bbb.120112

https://www.webmd.com/diet/elderberry-health-benefits#:~:text=Benefits,ease%20cold%20and%20flu%20symptoms.
L-lysine: Research & Studies

Oral Treatment With L-lysine and L-arginine Reduces Anxiety and Basal Cortisol Levels in Healthy Humans A
double-blind, placebo controlled and randomized study on 108 healthy people found that that supplementing with 2.64
grams of lysine and 2.64 grams of arginine for one week lowered stress-induced anxiety and reduced levels of the stress
hormone cortisol https://pubmed.ncbi.nlm.nih.gov/17510493/

Lysine fortification reduces anxiety and lessens stress in family members in economically weak communities in
Northwest Syria
A 3 month trial on people in deprived villages in Syria found that consuming lysine-enriched flour (4.2 grams of lysine per
kilogram of flour) reduced anxiety scores in males with very high stress levels, and reduced cortisol levels in women.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC420386/
Product Overview
Zinc Lozenges with Rosehip and Acerola

These soothing aniseed flavour lozenges are designed to dissolve on the tongue, bathing the back of
the throat in Zinc ions. There are several biologically plausible reasons why zinc may help to alleviate
symptoms of the common cold. One is that zinc apparently combines with the negatively charged
carboxyl termini of the rhinovirus coat to prevent it entering cells. This stops the virus reproducing
further.

The ingredients in Immune Defence have been backed by several studies, showing the effectiveness
of ingredients such as zinc, vitamin C, vitamin A and vitamin E to help support and improve your
immune system.

There has been a surge in consumers looking for immune boosting products and the trend is only set
to grow. Recent events have raised awareness to how easily viruses can be spread.

Immune Defence is suitable for ages 12+ and should be taken daily to improve your immune system
by providing your body with the necessary nutrients. If you are suffering from a cold, Immune Defence
can help to alleviate symptoms much quicker. It is also suitable to take when dealing with high
volumes of stress, as stress weakens the immune system.
Benefits of Zinc
● Proven immune support from natural ingredients
Help fortify your body’s natural immunity defences with regular use of Immune Defence zinc lozenges.

● Antiviral defence during cold and flu season

Support your body’s resistance to highly infectious cold and flu viruses.

● Reduce the duration of symptoms and colds

Studies have shown that zinc lozenges may help to reduce the duration of cold symptoms by up to 50 percent.

● Care for your immune system during stressful times

When you feel stressed, tired and run-down, your immune system’s ability to fight off pathogens is reduced, making you more
susceptible to infections and viruses.

● Vital immune support for the whole family

Immune Defence zinc lozenges are suitable for adults and children over the age of 12, so you can protect the health and
wellbeing of your whole family.

● Immune system support on the go

Immune Defence zinc lozenges can be stored easily at home, in the office or conveniently carried with you as you travel.
USPs & Benefits
● High ‘beneficial’ dose of zinc per lozenge ● 100 Day Money Back Guarantee
3.5 mg per lozenge / 14 mg per daily dosage Order risk free

● Immune booster ● Available in single and family packs

Studies show 50% reduction in cold/flu symptoms Save more when buying for your whole family

● Source of Vitamin A, C & E (Rosehip, Acerola) ● Great tasting

Contains Rosehip and Acerola Sweet, aniseed flavour

● Vegan & Vegetarian friendly ● Quick to dissolve

Made with 100% natural ingredients Lozenge form are quick and easy to consume

● Suitable for ages 12+ ● Manufactured in the UK

A proven supplement to protect your whole family Ensuring high quality products
Zinc Lozenges Ingredients
Ingredients:
Sugar, Rose Hip Powder, Zinc Gluconate, Acerola Powder, Bulking Agent: (Magnesium Stearate), Oil of Aniseed.

Nutritional Information:
Each lozenge provides on average 2.5mg of Vitamin C (3.13%*) and 3.5mg of Elemental Zinc (35%*).
*Reference Intake.

Allergy advice: None known

Directions for use:

Suck one lozenge every 2 hours
when required. Do not take more
than 4 lozenges per day.
Competitor Comparison

Product Price Supply Vegetarian/Vegan Zinc Vitamin C

Immune Defence £34.95 120 lozenges Yes Yes Yes

UniVite ImmunoSheild £24.90 60 caplets Yes No No

GoodHealth Naturally Olive Leaf with Zinc £29.95 90 capsules Yes Yes No

Nurished Inner Defence Nutrients £29.99 28 gummies Yes Yes Yes

Ellactiva Collagen&Immunity £29.99 60 soft chews No Yes Yes

BulkPowders Complete Multivitamin Complex £34.99 270 tablets Vegetarian Yes Yes

LifeBiotic Tonix-R €69.00 100ml drops Unclear Unclear Unclear

Lifebiotic Protectival €99.00 90 tablets Unclear Unclear Unclear

Zinc: Research & Studies
Zinc gluconate in the form of lozenges significantly reduces the duration of symptoms of the common cold:

,
https://www.ncbi.nlm.nih.gov/pubmed/8678384, https://www.ncbi.nlm.nih.gov/pubmed/28515951

https://www.ncbi.nlm.nih.gov/pubmed/9475824, https://www.ncbi.nlm.nih.gov/pubmed/21769305

Zinc administered within 24 hrs of onset of symptoms reduces the duration of common cold symptoms in healthy people:

https://www.ncbi.nlm.nih.gov/pubmed/23775705

Zinc helps control infections by gently tapping the brakes on the immune response:

https://www.sciencedaily.com/releases/2013/02/130207131344.htm

Elderly people are particularly susceptible to zinc deficiency:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4321209/
Vitamin C: Research & Studies
Vitamin C protects the immune system, reduces the severity of allergic reactions and helps to fight off infections:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3783921/

Regular supplementation trials have shown that vitamin C reduces the duration of colds:
https://www.ncbi.nlm.nih.gov/pubmed/23440782

A randomized, controlled 5-year trial suggests that vitamin C significantly reduces the frequency of the common cold:
https://www.ncbi.nlm.nih.gov/pubmed/16118650

Extra doses of vitamin C could benefit some patients who contract the common cold despite taking daily vitamin C:
https://www.ncbi.nlm.nih.gov/pubmed/30069463

Vitamin C appears to prevent and treat respiratory and systemic infections by enhancing various immune cell functions:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5707683/

Acerola is considered an excellent source of vitamin C and A when compared to other various vitamin C-containing fruits:
https://www.sciencedirect.com/science/article/pii/S0308814610014019
Vitamin A & E: Research & Studies

Vitamin A

Vitamin A is involved in the development and regulation of the immune system and adaptive immunity and can enhance
immune function and provide an enhanced defense against multiple infectious diseases:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6162863/

Vitamin E

Vitamin E has been shown to enhance immune responses in animal and human models and to confer protection against
several infectious diseases:

https://www.ncbi.nlm.nih.gov/pubmed/30388871
To buy
Demographics
Following the global pandemic relating to Covid-19 which started on 31st January 2019, most people naturally fall into the category of a
potential customer for Immune Defence.

It is now at the forefront of everybody’s minds how to protect themselves and their loved ones against this virus and other health issues
that they may face in the future. From increased sanitation, mindfulness regarding social interactions to improving overall health and
immune systems.

Elderly people, those with existing health conditions, people with children, the list goes on. With the impact Covid-19 has had on the
world, the more we can educate people on how to protect and boost their immune systems, the better they can safeguard themselves
against the current and potential future viruses.

Some of the biggest affected countries by the Coronavirus have been;

China, Italy, US, Spain, Germany, Iran, France, Switzerland, South Korea and the UK.

These countries alone create a huge potential market for Immune Defence, with a large number of elderly people, parents and people
suffering from existing health conditions.
 Demographics
Country Population* % children* % over 65* As you can see, almost half of the population in the
top 10 affected countries are made up of the
China 1,380,000,000+ 17.22% 11.27%
elderly and children. This excludes those who also
Italy 62,000,000+ 13.60% 21.69% have health conditions, meaning the potential
market for this product is outstanding.
US 329,000,000+ 18.62% 16.03%

Spain 49,000,000+ 15.29% 18.15% The potential customer for this product is by no
means restricted to the worst affected countries, so
Germany 80,400,000+ 12.83% 22.36%
the target market spans far wider than the figures
Iran 83,000,000+ 24.23% 5.48% in front of you.
France 67,300,000+ 18.48% 19.82%
This gives you an opportunity to focus on a number
Switzerland 8,290,000+ 15.23% 18.34% of angles, target the mass market or choose a
specific demographic. Or, focus on a certain age
South Korea 51,400,000+ 13.03% 14.55%
range or people with certain health issues eg. low
UK 65,000,000+ 17.59% 18.19% immune system. There really are tonnes of
opportunities with this product.

*Estimated stats 2018 https://www.indexmundi.com/

Target Customer
Age range:
● Middle aged men and women
● Parents for their children (12 years+ Lozenges and
capsules and 4+ for gummies)
● Elderly people, especially those with deficiencies
Elderly people are a particularly susceptible population to
zinc deficiency. Although to this day data is insufficient to
determine the frequency of Zn deficiency in the elderly, it
has been estimated that people older than 65 have an
intake of zinc below the 50% recommended level.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4321209/
Type of buyer:
● People panic buying/preparing for lockdowns
● People concerned about their health
● People with medical conditions looking for additional
protection
Gender:
● Women more likely to purchase supplements than men
Whilst men are less likely to use vitamins or supplements than
their female counterparts, the proportion of men taking them on a
daily basis increased significantly from 2015-16, illustrating
men’s increased engagement with their own health and personal
care.
https://www.hfma.co.uk/media-events/industry-facts/
FAQs
FAQs from target users:

It’s worth addressing the following common questions within your review.

● Is it organic/suitable for vegan/vegetarians?

Yes, Immune Defence is suitable for vegans and vegetarians.

● Who is this product suitable for eg. minimum age, existing health issues?
Lozenges: 12+ years old
Immune Support Plus: 12+ years old
Immune Support Gummies: 4+ years old

It is suitable for pregnant and breastfeeding women, providing the daily recommended dosage is not exceeded. It is
recommended the user seeks medical advice from their GP before taking Immune Defence if they are concerned about any pre
existing health issues. Do Not take Immune Defence if on antibiotics or drugs such as Tetracyclines.
FAQs
● What are the benefits and side effects?
There are no side effects to taking Immune Defence. However, Exceeding the advised dosage could cause abdominal pain,
nausea/lethargy/anaemia and copper deficiency as it impairs its absorption. The benefits include an improved immune system,
ability to fight off cold and viruses much quicker and combat stress which weakens the immune system.

● How long does it take to see results?

Immune defence begins working right away. It is recommended you take up to 4 lozenges, 1 Immune Support Plus capsule
daily, or 2 Immune Support Gummies per day to maintain a strong immune system.

● What flavour are the lozenges?

Aniseed flavour.

● Is this stock available quickly/how long will delivery take?

We ship worldwide. All orders are dispatched and on their way to you within 24-48 hours.

UK: 1 working day (for orders placed before 1pm BST Mon-Thurs)
US: 3-7 days
Europe: 3-10 working days
Canada/Australia/Rest of World: 5-15 working days
 IMMUNE DEFENCE
PARTNERS PROGRAM
Immune Defence
COMMISSION: 40%
COOKIE DURATION: LIFETIME

GEOs:
US, UK, CA, AU, ES, DE, FR, IT

RESOURCES:
● Keywords Lists (including ES, DE, FR, IT)
● How to promote guide
● Email template and email creatives (including translations)
● Banners (including translations)
● Amateur pictures
● Product renders
● Product label
Immune Defence
ADVERTISING POLICIES

Network standard policies apply https://moreniche.com/policies-and-complaints/

e.g.: no voucher codes, no PPC direct linking, no copied content, no false claims

One note about domain names:

"Immune" & "Defence" are generic terms so using those won’t breach the
branded terms policies.

HOWEVER: misspellings and exact match (other extensions) would not be

allowed as per the policy.
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Partners found using this material without modification will be referred to the Compliance team
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