PROJ6006

NAME : VENKAT NAVEENREDDY GURRALA

ID NUMBER : 00282860T

SUBJECT : ORGANISATIONAL BEHAVIOUR AND PEOPLE MANAGEMENT

COURSE CODE : PROJ6006

LECTURER : HUGH BROWN

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CASE STUDY

ECOLOGICAL WASTEWATER SOLUTIONS Pty Ltd

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Contents
CASE STUDY.................................................................................................................................1
ECOLOGICAL WASTEWATER SOLUTIONS Pty Ltd...............................................................1
1. INTRODUCTION:...................................................................................................................3
2. BACKGROUND:.....................................................................................................................3
3. SCOPE OF THE DOCUMENT:..............................................................................................4
4. MARKETING TEAM:.............................................................................................................4
4.1. LEADERSHIP STRATEGY FOR MARKETING TEAM:.............................................4
4.2. TOOLS AND TECHNIQUES TO INFLUENCE THE PROJECT TEAM:....................5
4.3. TOOLS AND TECHNIQUES FOR COMMUNICATION MANAGEMENT
OUTSIDE THE PROJECT GROUP:..........................................................................................6
4.4. TYPE OF POWER TO MOTIVATE THE TEAM:.........................................................6
4.5. METHODS FOR DEVELOPING SELF MANAGED TEAMS FOR AGILE
PROJECTS:.................................................................................................................................6
4.6. STEPS TO ALLEVIATE CHALLENGES FACED BY PROJECT TEAM:..................7
5. Reference..................................................................................................................................7

1. INTRODUCTION:
Project management is a blend of both work management and people
management. A project manager is the one who is responsible to
maintain the balance between both. In most of the cases, project
manager is responsible for forming teams, assigning work to them,

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guiding, monitoring, influencing and motivating them throughout the

project. Also, a project manager is responsible for drafting a
communication plan to pass on the information to stakeholders (both
internal and external) and monitoring it from time to time to ensure
that the stakeholders are being well informed about the progress of the
project. Depending on the type of project, a project manager has to
decide a methodology for developing teams, adapt certain leadership
styles, a suitable approach of power to motivate the team members,
tools and techniques for influencing the project teams.

2. BACKGROUND:
Ecological Wastewater Solutions Pty Ltd (EWS) is an organization
mainly based out of Australia specializing in developing and delivering
cost-effective and low maintenance systems for treatment of sewage
waste following the standards specified by National Sanitation
Foundation. Currently, EWS is delivering its services in few Asia-
pacific countries as well. With the numerous advantages that EWS has
to offer, their systems can be used in many countries of West Africa
for addressing the issue of lack of water. EWS is now trying to expand
its market in these regions through Foreign Direct Investment policies.
But an expansion of such huge scale requires forming new teams,
reframing the current organizational structure, updating current
policies, procedures and processes of the organization, reconsidering
the manufacturing and logistics procedures that are being followed by
the organization so as to reduce the pollution caused, focusing more on
the safety of environment and employees, to accommodate the changes
in processes of order, billing and shipping as well as to be able to
facilitate smooth running of current projects.

Considering all the above points, EWS has to establish several teams
for following modules like

1. Marketing
2. Research and innovation
3. Logistics
4. Sales
5. Human resources
6. Finance
7. Quality control
8. IT support
9. Legal advisors

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3. SCOPE OF THE DOCUMENT:

In the present document we are going to discuss and analyze the
following aspects for the marketing team of EWS

 Best suitable leadership style for managing the team

 Tools and techniques to influence the project team
 Type of power to be exercised by the project manager to
motivate the team members
 Tools and techniques used to manage the communication
outside the project group
 Measures taken to identify and overcome the challenges of the
project team to mitigate the extent of damage that can be
caused to the final group.

4. MARKETING TEAM:
For any product to be successful, marketing strategies of a company
plays a very crucial role. In the above case, EWS is aiming at
expansion into new markets, marketing strategies has to be carefully
drafted keeping in mind of the regional problems and then highlighting
the features of EWS accordingly. However, it is the responsibility of
project manager to approve and monitor the marketing strategies.

4.1. LEADERSHIP STRATEGY FOR MARKETING TEAM:

It cannot be possible to implement same leadership strategy for all the
teams because the requirements differ from team to team. Marketing
team is mainly focused on extensive promotion of the product on
various platforms to create more awareness about the product and
eventually leading to increase in sales of the product. Marketing team
is also expected to come up with innovative ideas for promotion, and
make optimum use of existing resources for the benefit of project and
organization. Hence, an approach of Visionary Leadership is best
suitable for leading the marketing team.

Visionary leadership is the best applicable approach when the team is

future oriented. One of the major characteristics of the visionary
leadership that makes it the most favorable approach in the present
case is that it aims at transforming an old strategy and coming up with
a new unconventional or innovative strategy according to the situation.
Other characteristics like adhering to core values, inspiring people to
give their best and giving them a new hope and confidence to proceed
further also adds up to the list of reasons to select this approach.

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4.2. TOOLS AND TECHNIQUES TO INFLUENCE THE PROJECT TEAM:

Some of the tools and techniques to influence the team are:

 Observation and conversation

A project manager has to observe and communicate about the
work of the team, encourage and guide them towards achieving
project objectives as well as to solve any issues if there are any.
 Interpersonal skills
Besides technical knowledge and management skills,
interpersonal skills are also highly considered from a project
manager. A project manager with good interpersonal skills is
capable of avoiding conflicts between stakeholders and team
members which helps in smooth functioning of the team.
 Project performance appraisals
They are the best way to reward an employee for their work
which in turn motivates them to do more and better towards
other project objectives.
 Conflict management
One of the key factors which may affect the performance of the
team can be internal conflicts. When not addressed properly,
they can disrupt the balance of the team and affecting the result
of the overall project.

4.3. TOOLS AND TECHNIQUES FOR COMMUNICATION

MANAGEMENT OUTSIDE THE PROJECT GROUP:
Based on the factors like interest and influence of the stakeholders, the
mode of communication may vary.

Push communication methodology can be applied where the project

manager intends to inform the stakeholders but any immediate
response is not required. Examples of push communication can be
postal mail, email etc.

Pull communication methodology can be applied on the set of

stakeholders with less interest and less influence. In this method the
communication is only in the form of information and a stakeholder
can retrieve information of his interest. Examples of this kind of
communication are a website, notice board etc.

With the stakeholders of high interest and high power, it is always

advisable to follow the interactive communication methodology where
the stakeholders are involved in meetings, discussing issues, decision
making sessions and giving them regular updates of the project
progress.

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4.4. TYPE OF POWER TO MOTIVATE THE TEAM:

I would personally exercise Reward Power to motivate the team to
work collaboratively towards achieving project objectives. By
rewarding employees for good performances it motivates them to
perform much better in the further activities. Also with rewarding
power, a project manager has the authority to deplete the team
members of certain facilities in case of bad performances. This alerts
the team to work hard and achieve good results.

4.5. METHODS FOR DEVELOPING SELF MANAGED TEAMS FOR

AGILE PROJECTS:
A self organized team is a small group of employees who determine,
plan and manage their activities without any supervision. They can be
implemented in case of agile projects. Some of the key points for
forming self managing teams are:

 Requires self driven people. With no supervision, the

individuals are held responsible for knowing what to work and
why.
 Trust, transparency, humility and honesty have to be the core
driving factors of the team.
 Identifying leader among themselves for guidance, mentoring
and ideas.
 Employee driven decisions to be encouraged.

4.6. STEPS TO ALLEVIATE CHALLENGES FACED BY PROJECT

TEAM:
 Provide better understanding to the employees about their roles and
responsibilities to avoid confusions.
 Monitoring the progress of the project carefully right from the
beginning of the project can help identify any delays, scope creep and
avoiding risks.
 To have regular meetings with the team to check the functioning of the
teams and also to motivate the team to achieve better results.
 Managing and collaborating with team members in different locations
and time zones is one of the effective ways to avoid
miscommunications among the team. This can help in smooth
functioning of the team.
 To be able to sense lack of communication among the team members
and taking early measures to resolve the issue can avoid a great deal of
any unpleasant events.
 Providing proper training to the employees about respecting the
cultural differences of each other and to treat each other with utmost
respect.

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5. Reference
karuna. (2017). visionary leadership. brisbane, queensland, australia.

product management. (2018, february 7). Building Successful Self-Managed Teams.

Retrieved from modus: https://moduscreate.com/blog/building-successful-self-managed-
teams/

Project Communication Management. (2015). Plan Communications Management-Tools and

Techniques. Retrieved from Learn Certification: http://www.learncertification.com/study-
material/plan-communications-management-tools-and-techniques

Project Human resources Management. (2015). Manage Project team-Tools and techniques.
Retrieved from Learn Certification: http://www.learncertification.com/study-
material/manage-project-team-tools-and-techniques

Schiff, J. L. (2015, January 29). 7 ways project managers can anticipate, avoid and mitigate
problems. Retrieved from CIO: https://www.cio.com.au/article/565027/7-ways-project-
managers-can-anticipate-avoid-mitigate-problems/

SHENOY, S. (2016, may 13). 5 Types of Power You Can Use As a Project Manager!
Retrieved from https://learn-ap-southeast-2-prod-fleet01-xythos.s3-ap-southeast-
2.amazonaws.com/5c07149a959f5/2452229?response-content-disposition=inline%3B
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