NTCC TERM PAPER WPR 3 SEM 8TH

SUBMITTED BY:- YASH MITTAL

SUBMITTED TO:- Dr. VISHAL KAMRA

COURSE:- BBA+ MBA(2016-2020)

TOPIC:- Customer satisfaction towards Vodafone( Research Methodology)

METHODOLOGY ADOPTED:

Research methodology is a way to systematically solve the research problem. Here we study the

various steps generally adopted by the researcher in studying the research methods to continue a

part of research methodology.

In this research, both Primary and Secondary data taken into consideration. The project would be

executed through primary data i.e. questionnaires, discussion with various age groups of

employee, information from other group of companies, internet data’s.

Primary data: - This is those, which are collected as fresh and for the first Time, and thus

happen to be original in character. There are many ways of data collection of primary data like

questionnaire, observation method, interview method, through schedules, pantry Reports,

distributors audit, consumer panel etc.

Secondary data: - These are those data, which are not collected afresh and are used earlier also

and thus they cannot be considered as original in character. There are many ways of data

collection of secondary data like publications of the state and central govt., website, journals,

companies reports, reports prepared by researchers, reports of various associations connected

with business, Industries, banks etc. For this project secondary data was taken from company’s

reports and websites.