Assignment on Developing a Questionnaire

Course name: Marketing Research

Course Code: MKT 4707

Submitted By:
Maruf Mustakim
Batch: BBA-04
ID No: B4170B072

Submitted To:
Md. Shariful Islam
Adjunct Faculty
Army Institute of Business Administration, Savar

Date of Submission: 08 June, 2020

Question: Develop a questionnaire which consists of at least 10 questions with
suitable scaling techniques of the following topic:
Impact of Corona Pandemic on Marketing Systems of Bangladesh and how
marketers to address it.
Along with the rest of the world, marketing teams continue to cover new ground
and confront unprecedented challenges triggered by the coronavirus pandemic. So
the impact of coronavirus rapidly changed priorities for marketing and is shifting
budgets. Marketing is more difficult than ever during this pandemic. . This is a
questionnaire (according to Likert scale) on how marketers can address the
changes in marketing systems that are caused by the impact of corona pandemic.
Rating:
Stongly Disagree Neutral Agree Strongly
Agree
Disagree
1 2 3 4 5

Questions 1 2 3 4 5
This pandemic has impacted the marketing ecosystem of
Bangladesh.
What’s the quality of the Marketing strategy adopted by the
company in Bangladesh during this pandemic?
The marketing model of every business will change after the
pandemic.
Do you see it as a benefit for ourselves?
In this situation some companies are increasing their price of
product, how do you feel about it?
Marketers are playing catch - up to shifting priorities, plans, and
budgets as the result of the corona -virus.
Directing investments toward marketing tactics that drive online
sales in this situation .
Do you think the pandemic has already changed the consumer’s
views of marketing?
What do you think about the brands that are doing a great job to
satisfy consumers need will they be successful in grabbing more
consumer’s attention in the post-pandemic situation?
Offering home delivery and marketing this that way will help the
companies.