COBIT 5 Key Audience Marketing Messages
Enterprise Leadership
 Boards
 Executive Management
 Enterprise Management
 Other Stakeholders
Segmented Messages
The significance of information and
related technology is growing. Even at
technical levels, enterprise leaders
require strong business acumen.
What’s your biggest business issue?
Your information. COBIT 5 is a major
strategic improvement providing the
next generation of ISACA’s guidance on
the enterprise governance of IT and will
provide a renewed and authoritative
governance and management
framework for enterprise information
and related technology.
Enterprise leaders need good
information to make good business
decisions and COBIT 5’s core materials,
when applied with other ISACA’s
knowledge products, increases value
creation through effective governance
of enterprise information and
technology assets.
COBIT 5 builds on the current widely
recognized and accepted COBIT
framework, linking together and
reinforcing all other major ISACA
frameworks and guidance such as Val
IT, BMIS, Risk IT, ITAF, and Taking
Governance Forward.
COBIT 5 will connect with other major
frameworks and standards in the
marketplace (ITIL, ISO standards, etc).
COBIT 5 increases business user
satisfaction with IT, where IT is seen as
a key enabler to achieve business
objectives.
COBIT 5 is a major renovation of the
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© 2012 ISACA. This work, and any derivatives thereof, may not be offer for sale alone or as part any other publication or product.
IT Professionals
 Consultants
 Assurance
 Auditors
 Security
 Risk and Control
COBIT 5 is a major strategic evolution of
COBIT 4.1, the only globally accepted IT
governance framework available, and
provides the most complete, up-to-date
guidance and management of
enterprise IT to all stakeholders
including increased business user
satisfaction with IT engagement and
services.
COBIT 5 will include the scope of Val IT
and Risk IT within a single framework –
current users will have a more robust
functionality with better integration
(integration of BMIS and ITAF).
COBIT 5 has a complete, consistent and
easily navigable format that promotes
access of information, functionality and
user satisfaction.
COBIT 5 consolidates all major ISACA
frameworks and research, and aligns
with other major frameworks and
standards in the marketplace,
becoming one single overarching
framework enabling greater efficiencies
with time and utilization.
Among the enhancements of COBIT 5 is
the new Process Capability Model,
which replaces the Maturity Model,
and features greater focus on delivery
of required outcomes, content
simplification and improved reliability.
Enterprise Functional Department
Management
 Business Analysts
 Compliance
 Finance
 HR
 Operations
 Quality
 Regulators/Legislators
 Risk
 Others
COBIT 5 helps functional business areas
be the drivers for change as the IT
function has become more business-
focused.
COBIT 5 provides a common language to
communicate with IT professionals.
COBIT 5 consolidates all major ISACA
frameworks and research, and aligns with
other major frameworks and standards in
the marketplace, becoming one single
point of reference that can facilitate in
your interaction with IT services.
COBIT 5 increases business user
satisfaction with IT, where IT is seen as a
key enabler to achieve business
objectives.
COBIT 5 helps in your job and your career
by improving your ability to deal with IT-
related business issues.
COBIT 5 is a major renovation of the only
 COBIT 5 Key Audience Marketing Messages

only globally accepted IT governance globally accepted IT governance

framework available, and allows you to framework available, and provides you
create optimal value from enterprise IT. with the most complete, relevant
guidance and management of enterprise
IT.
COBIT 5 provides complete, consistent COBIT 5 provides complete, consistent,
and easily navigable guidance to help and easily navigable guidance to help
enterprises effectively govern their IT, promote access of information and assist
as well as comply with increasing legal, in meeting any applicable legal,
regulatory and contractual obligations. regulatory and contractual requirements.
COBIT 5 promotes a more efficient and COBIT 5 is expected to be released late COBIT 5 provides opportunities to learn;
resilient enterprise by providing a January 2012. This demonstrates facilitating interaction and collaboration
resource to manage risks, optimize ISACA’s commitment to enhance your with IT professionals within your
costs and realize benefits. skills and expand your professional enterprise.
knowledge.
COBIT 5 is intended for all enterprises, COBIT 5 is intended for all enterprises,
including public, non-profit and including public, non-profit and
government; its contents are generic government; its contents are designed to
and can be adapted to suit the be adapted to suit your particular needs,
particular needs of your enterprise, for for a customized solution that addresses
a customized, end-to-end solution. unique, departmental requirements.
COBIT 5 helps enterprises manage IT-
related risk and ensures compliance,
continuity, security and privacy. COBIT
5 enables clear policy development and
good practice for IT management
including increased business user
satisfaction.
Executives need confidence that they
can rely on information systems and
the information produced by those
systems and get a positive return.
COBIT 5 enables business executives to
better understand how to direct and
manage the enterprise’s use of IT and
the standard of good practice to be
expected from IT providers. COBIT 5
provides the tools to direct and oversee
all IT related activities.
COBIT 5 is a globally accepted
framework for IT governance based on
industry standards and best practices.
Once implemented, executives can
ensure IT is effectively aligned with
business goals and better direct the use
of IT for business advantage.
Work is underway to produce guidance Work is underway to produce guidance
for Information Security, Information for Information Security, Information
Assurance and Risk professionals to Assurance and Risk professionals to
work effectively with the COBIT 5 work effectively with the COBIT 5
Framework. Framework.
COBIT 5 gives you the tools necessary COBIT 5 gives you the tools necessary to
to help you understand, utilize, help you understand, utilize, implement
implement and direct important IT- and direct important IT-related activities,

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© 2012 ISACA. This work, and any derivatives thereof, may not be offer for sale alone or as part any other publication or product.
 COBIT 5 Key Audience Marketing Messages

related activities, and make more and make more informed decisions
informed decisions through simplified through simplified navigation and use.
navigation and use.
Common Messages For All Audiences
COBIT 5 is designed as a living
document, with a knowledge base that
will accommodate additional products
and guidance as it becomes available,
thus ensuring longevity of the COBIT 5
solution.

COBIT 5 provides an end-to-end view of

the processes and procedures that are
essential for successful management of
enterprise IT. Its adoption will help
executives at enterprises large and
small around the world.

COBIT 5’s framework structure will

include familiar components such as a
domain/process model and other
components such as
governance/management practices,
RACI charts and inputs/outputs.

COBIT 5’s initial publication introduces,

defines and describes the components
that make up the COBIT Framework:
Principles, Architecture, Enablers, using
a process assessment approach. The
COBIT 5: Implementation Guide is in
development.
There will be transition support for
users of the current ISACA frameworks
as they migrate to COBIT 5.

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© 2012 ISACA. This work, and any derivatives thereof, may not be offer for sale alone or as part any other publication or product.