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English in Mind Second edition

Level 4 Unit 1
Article

Surf ’s up! (and it’s not just for


the men)
There was a time that only males ruled the waves. But the launch of a magazine aimed at female participants
reflects the growing popularity of surfing among women

Emily Dugan reports, Tuesday, 6 May 2008

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Beth Mason was 12 years old If I keep improving, then I think It is a batch of highly talented
when she got on her first surfboard. I might be able to make this my young surfers from across England,
For years, she had watched in career, which would be amazing,’ Wales and Scotland who have
frustration as her older brother tore she says. ‘I’m not sure that could braved the cold mornings to
up the icy Swansea waves whilst have happened before. pioneer the change. Before 2005, it
she sat on the beach. It was clear was rare to see British girls being
that sitting on the sand would not
be enough. She had to get surfing
‘Now more girls entered into surfing’s junior world
games. But since then, Britain has
herself. And, by the age of 16, Beth are learning to surf consistently had enough talent for a
had become Britain’s number one full female squad.
women’s surfer. than boys’ 9
Gwen Spurlock, who learnt to surf
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Now twice national women’s in Swansea alongside Beth Mason,
surfing champion, Beth, 18, who 5
Surfing in Britain has long been is one of the youngest newcomers
still holds the number one women’s seen as a quintessentially male in this generation of aspiring
title, represents a new wave of action sport, reserved for the hardy professional surfers. The 16-year-
British female surfers who, for the few who could brave the nation’s old is still at school, but has already
first time, are able to compete and glacial sea temperatures. But in the entered the World Junior Surfing
secure the sponsorship deals that past five years, that has all changed. Games three years in a row, and
could lead to a full-time career in 6
secured lucrative sponsorship from
the sport. Take a glance at any of Britain’s major brands, including Animal and
major surfing spots now, and you Oakley.
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Next year, Beth plans to go in will find the girls you see are just as
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search of some of the world’s best likely to be standing on a board as She has no intention of treating
waves to see if she can make a living catching some sun on the beach. surfing as a casual hobby, and
from them. If she succeeds, she 7
regularly chases down some
could be the first British girl to rival This month SurfGirl, the country’s impressive waves. Her stoicism
male surfers for prominence on the first stand-alone girls-only surf earned her headlines earlier this
global surfing scene. magazine, hits the newsstands, year when she sustained a serious
providing a clear sign that women head injury while training at
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‘I’m going to spend most of the are doing far more than just sticking Swansea’s new synthetic wave
year surfing, and see how it goes. their toes in the water. machine. This year, she has been ➦

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English in Mind Second edition
Level 4 Unit 1
Article

➥ sent around the world surfing sponsored by Roxy for 10 years, and that the market was finally ready for
all the best big wave locations, it’s gone from each sponsor having a girls-only publication. ‘The growth
including Brazil, California and the about one female rider to each one of women’s surfing in the UK meant
Dominican Republic, and she says having a collection. that it was the right time to launch.
the time has come that girls can be In the past two years there’s been
a success in the sport. ‘more advanced a big change. Now more girls are
learning to surf than boys, and the
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‘About five years ago, there were
very few girls doing it but now
wetsuits … one of women’s surfing industry is huge.’
there’s a whole gang of us who the key factors’ 20
She says the signs are already
there that women are finally taking
go out together,’ she said. ‘I’d like
to be a professional surfer, and I it up seriously as a sport, instead of
think that’s possible for a girl now, 15
‘The standard is also increasing; just buying surf clothes as a style
in a way that it wasn’t a few years we used to only see girls in the statement for wearing on the beach.
ago. The girls aren’t being ignored white water learning, but now 21
‘More women-specific wetsuits
anymore.’ they’re out the back giving it and boards are being sold than ever
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some.’ before, and that’s great. That shows
But the likes of Beth Mason and
Gwen Spurlock are not the first to
16
But it is not just a competitive the real growth, rather than just surf
have braved our inclement waters. female elite who are changing the T-shirts sales.’
The way before them was paved by make-up of British surfing. Large 22
But fashion has also played a
women such as 33-year-old Sarah numbers of women have also been major part in the sport’s renaissance
Bentley, who pioneered the sport signing up to beginner surf schools. for women in this country. Brands
almost single-handedly when the Women now make up the majority such as Quicksilver, Rip Curl and
water was still males-only territory. of those applying for lessons, with Billabong have been designing
As one of the first British women only 45 per cent of those attending women’s beach clothes for almost as
to be sponsored, Ms Bentley says it classes being men. long as they have been for the men.
still feels like yesterday that there 17
According to the British Surfing However, until recently, most of the
were no women in the water at all. Association, there has been a 9 women’s ranges were for looking the
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‘I’ve been surfing for about 17 per cent increase in the number of part, rather than taking part.
years and, when I first started, if women who are taking part in the 23
When Quicksilver’s girls-only
you saw another girl in the water sport at all levels in the past two brand Roxy brought out the first
it would be such a novelty that you years alone. women’s ‘boardshorts’ in the late
would paddle over and say hello,’ 18
Just as the number of women 1980s, it sent a message that women
she said. ‘But now there are so many surfers has grown in Britain, so has were no longer prepared to look on
you don’t notice; there’s usually five the female surfing industry behind in scantily-clad admiration: they
or more in a line up of 20 surfers. it. Previously, SurfGirl magazine would be joining in.
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‘I’d say it has gained momentum was only available as an occasional 24
The specially-designed shorts,
in the past five years. In the last two, free-of-charge supplement to the which are now made by all the
there has been a really noticeable men’s magazine Carve, simply major surf companies, meant that
change. You used to get lots of boys because there was not the market it was fashionable for women to be
with their mums driving them down for women. in the water in more than a bikini,
and egging them on; now they’re 19
Louise Searle, editor of SurfGirl, paving the way for them to take on
doing that for the girls too. I’ve been says its publishers realised last year tougher, bigger waves uninhibited.
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English in Mind Second edition
Level 4 Unit 1
Article

25
‘It still is the case that almost the that, five years ago, she realised the women, and cites the arrival of
only time you ever have a woman in market for girls-only breaks. more advanced wetsuits as one of
the men’s surf magazines is walking 29 the key factors that has encouraged
‘We began Oakley Surf Diva
on the beach or sunbathing in a more British women into the
girls’ weekends in 2003. That first
bikini,’ explains Ms Searle. water. ‘Wetsuit technology has
year we ran three but they proved
26 improved loads, which has helped
‘So when Roxy brought out the so popular that now we run one for
enormously’, she said. ‘Now when
first girl’s boardshorts it became every month of the season. I think
girls get in the water they realise
cool to be in the water, instead of more girls are doing extreme sports
it’s not that freezing, so it’s more
just sitting on the beach. It was a in general but I think surf fashion
enjoyable.’
liberating moment.’ has also made it a trend.’
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27 30 Perhaps because of its better
Searle says her magazine was In America, of course, female
weather, the US is one of the few
needed ‘to represent the enormous surfing is long established with
countries to have already produced
talent on our shores’, but it was celebrities such as Cameron Diaz
female surfers that truly rival their
economics that really meant such a and Jennifer Aniston often spotted
male counterparts. In 1995, the
publication was a feasible product. gliding along the California coast
Californian Lisa Anderson became
With a crop of surfers being on dinky, untaxing waves.
the first and only woman to grace
backed by major sponsors, and the 31
And surfing experts say it is not the cover of Surfer, America’s
increasing popularity of the surfing
surprising that Britain has lagged leading surf magazine. The headline
fashion industry, what might have
behind. With water temperatures read ‘She Surfs Better Than You’.
once been a minority sport (with
rarely reaching above 15C – even 34
an accompanying minority budget), With its unreliable waves,
in the height of summer – and
was attracting the big advertising freezing water and terrible weather,
frequently dipping to single
brands. it was never going to be easy for
figures, the likes of Newquay and
28 Britain to produce a Lisa Anderson.
Surf fashion is not the only Croyde – two popular UK surfing
But as Beth Mason heads out for
business that has been swept up by destinations, were never going
her world wave tour this summer,
the recent boom in female surfers. to have the lure of Hawaii or
perhaps there is hope yet for
Rhona Gardner, who runs the surf California.
Britain’s very own surf girl. Even,
weekend company Big Friday, says 32
Ms Gardner believes that staying if the water back in Britain will
there was such interest from women
warm has a lot to do with the always be a bit cold. ■
wanting to come on their trips
initial lack of interest from British

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