Brief Background of the Firm:

Mr. Nizamul Karim Chowdhury Bulbul is the owner of the business Mejbani. Basically, they
started their journey at 2016 during Ramadan. Mr. Nizamul before the Ramadan on that year
he got an idea about catering business targeted the iftar item and their special beef kalo bhuna
and mezbani beef. After their great iftar bazar success they continued their catering business
from Iqbal road Mohammadpur and still running the business successfully. This mejbani is
basically an occasional business which every year held during Ramadan at the place Tokyo
square supermarket 7th floor mohammadpur, Dhaka. Their vision was they want to be a best
catering service in Bangladesh, they think Iqbal catering which is the top catering provider in
Bangladesh so thy take a challenge to beat them and take them as a competitor. Their mission
is to provide the best service, the best food and best quality. They have a goal which is they
will enter as a catering contractor in biggest convention hall in Dhaka. Take contract for
supply the food at any program. Their specialty is Chittagong traditional food mejbani and
beef kalo bhuna. They sell iftar items like: mejbani beef, beef kalo bhuna, chili chicken,
butter chicken, roasted chicken, mutton leg roast, mutton special halim, beef kofta, grilled
chicken and bbq chicken, vegetable beef chili, kofta curry, nun, paratha, fried rice, chicken
briyani, mutton briyani, beef biriyani, khichuri, jarda, firni, borhani drink, kasmeri drink.
They invested around BDT 5, 00,000 for 27 days for iftar bazar. Where BDT 75,000 for rent
the space, employee salary BDT 90,000, chef and wages around BDT 50,000,service charge
around BDT 10,000, food transportation cost BDT 15,000, raw materials costing : around
BDT 2,50,000 per day sell around BDT (20000-25000) when Friday came this sell goes
double like around BDT (40000-45000). So, at the end of the month Ramadan they earned
without their investment and all expenses around BDT 1, 70,000. This way he made the
profit.
Personal story of the founder:
Mr. Nizamul Karim Chowdhury Bulbul is the founder of Mejbani. He runs his business with
5 employees, 3 chefs, 5 helpers, 3 washers, 2 servants. Manager: Sayem Ahmed, Marketing
manager: Shiam Ahmed Oyon. After he graduated from National University of Bangladesh,
he knew that he wants to do something on his own. And being a Chatgaiyya (Chittagong
local) he has a deep passion for chatgaiyya culture. Especially he was very much interested in
the food specialties like Mejbani gosht, Kala bhuna etc. He was looking for an opportunity
and as soon as he got the opportunity to showcase his idea, he took some financial support
from family along with his savings and started his business during 2016 ramadan. After that
Ramadan success he never looked behind and tried to expand that food stall to current
catering service. His hard work and passion presented him the place he has today. It is not
like that as being an entrepreneur now he must work less or something like that but now he
has double work pressure because he has to maintain his job and also his business. As his
perspective of working under someone is being the slave of that person. He doesn’t want that
slavery in his life, so he became stubborn to start his business. His entrepreneurial
characteristics have boosted him up to start his business. For the hiring process, he always
uses the practical check of the employee. At first, he starts with the formal way of hiring like
with CV, interview and all that. Then he goes for practical check of the applicant. He looks
into some characteristics of the applicant. If the applicant can read customer’s choice, if he
has a good knowledge about fabrics and the price and most importantly if he can convince the
customer to buy the goods then only the applicant is suitable for the job. He mainly
emphasizes on good communication skill of the employee for hiring. He strongly
recommends that everyone should at least try to run his own business. He is saying that he
has confronted with many things in this journey which is actually very helpful in life.
Everyone should show the gut of creating something new. A person should get the different
tastes of being an employee and also an employer. As he is both an employee and employer,
he understands both side of the coin.
Critical Success factor:
Their main selling point located at beside japan garden city, Tokyo squire supermarket 7 th
floor, mohammadpur, Dhaka. Basically, they rent the space from the fair is called Iftar Bazar.
Generally, their main cooking place is situated in Mohammadpur near Iqbal road. They
operate their regular catering service from there. Eating outside the home turned into another
pattern now days in Dhaka city of Bangladesh and that has an effect of the café business of
Dhaka. This is because of the expansion in salary and the adjustments in tastes and
inclination of the city occupants. Subsequently, this investigation has been intended to
recognize the variables impacting the determination of cafés by the Dhaka city inhabitants.
Both essential and auxiliary information were utilized to direct this investigation. An
organized poll having five-point scales, 1 having unequivocally differs and 5 having
emphatically concurred were utilized to lead the overview. The information was breaking
down by utilizing both spellbinding and inferential measurements. Unmistakable
measurements were sued to clear the cafés and the factors of Dhaka city and inferential
insights were utilized to recognize the connection between the variables affecting the
determination of the eateries and the general choice of the eatery clients. Results show that
the eatery clients are impacted by five factors, for example, client care, accessibility of
assortment and shoddy nourishments, upkeep of protection, brand name of the café, and
accessibility of instant food in Dhaka. Elements like client care, upkeep of security, brand
name of the café, and accessibility of instant food are discovered huge for choosing the eatery
of Dhaka inhabitants for feasting at the eateries. This examination additionally distinguished
that the accessibility of assortment of nourishments are not the determinant for choosing a
café by the clients of Dhaka. This examination recommends that the eateries working
together in Dhaka City should zero in on the elements like clients' administration, upkeep of
protection, brand name, and accessibility of instant nourishments for getting more clients in
their cafés for the development and improvement in future. Due to this changing eating
pattern 2016 was the right time to hit the market and so did he grab customer’s attention and
that’s why running business successfully. The main success factor for them is their taste,
quality and customer targeting. To be more specific the key two elements for their success
are:
A Focus on Production Efficiency: The food and drink producing industry is known for its
high volume/low edge attributes which doesn't fit excessively well with quickly expanding
input costs. These makers, going ahead, need to rejuvenate preparing profitability by zeroing
in on overseeing input, stock control, and diminishing waste.
An Entire Supply Chain Management Approach: Working intently and dealing with the
whole gracefully chain will give producers some squirming room should increasing costs
keep on being an issue. While the advancement drive can to a great extent be cultivated by
putting resources into new innovations, it additionally begins from cooperating in a
commonly valuable association with providers. Business the board programming can
encourage this, yet it is fundamental this become aspect of the buying society of a maker.
Although currently due to Covid crisis, they are taking small catering orders. I wish them all
the success for their future growth.
Secondary resources:
Facebook Page Link: https://www.facebook.com/MejbaniCatering
Video: https://www.facebook.com/watch/?
v=2004276846558104&extid=dSAInjdRiFhv45RB
Appendix:

Contact Information of the Owner:

Name: Mr. Nizamul Karim Chowdhury Bulbul
Managing Director & Founder (Mejbani)
Contact No: +8801841232525