Professional Documents
Culture Documents
blocks
Consider using the following building blocks to prompt and categorize the Strengths and Weaknesses for your Project.
Strengths Weaknesses
Building Blocks
What are you doing well already? What more could you do?
Foundation Motivated Team: We have a very motivated team of girls Lower Strength: The current strength of IGF is low. We have few girls
o Mission who want to spread the holy name of Krishna and they have to do all the services.
No clear mission and vision: Current IGF doesn’t have a clear mission
or vision. So we need to work hard to propagate this to all
Educated Girls: We have educated girls as part of current
stakeholders.
IGF structure. These girls could be trained for the
o Vision preaching purposes
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elements devotees
Standing of ISKCON in society: Youth outreach branding is weak: although the ISKCON brand is
strong, most students and young people are not aware of our youth
● Reputation/brand ISKCON is thought in a good way in society and people in
outreach activities and services. We need a stronger, focused and
general are very acceptable towards ISKCON preaching.
targeted marketing and branding programme to build awareness of
●
our youth outreach programme.
Culture
● Shared values Strong connection to Srila Prabhupada: our shared values Understanding of Srila Prabhupada’s instructions: With the constant
are strongly rooted in the teachings of Srila Prabhupada movement of girls joining IGF and moving out of IGF due to marriage
and our paramparic acharyas, and their writings. This or other reasons, it becomes difficult to make them understand Srila
holds us together in our attempts to achieve our vision. Prabhupada’s instructions fully.
GBC deciding on the values: We have a central decision Propagation of GBC Decisions: The GBC decisions are not completely
making body in GBC which decides and propagates the propagated to the congregration, and thus it becomes difficult to
vision and mission for the organization in general. work on them
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it is easier to rise above differences based on bodily
platforms such as caste, religion or creed. Devotees learn
● Vaishnava Culture to observe spiritual codes of conduct where humility,
cooperation and respect form the cornerstone of most
training programmes
● Organization Culture
Lack of delegation and centralized decision-making: Due to low
strength in IGF and missing second rung of leadership, sometimes it
becomes difficult to delegate a task and decentralized decision
making.
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care. Many new-comers feel very attracted to such a
mood of personal care
● Strategic Planning We have team of youth leaders and Management commitment to strategic planning is low
several expert devotees who can participate in
The temple management does not have a long-term
strategic planning
view of youth outreach, and does not perceive the importance of
Bi-annual pan-India youth convention this activity
helps us to focus on our future road-map with the help
Management does not think it is top-priority to
of experts from different parts of India
infuse young blood into the organisation, recruit young people,
Immense potential to expand youth and empowered responsibilities
outreach in Gujarat with the help of strategic planning
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Stuck in routine work: because most devotees are busy with the
daily grind and routine responsibilities, and often overworked, they
have very little time left to consider organisational development,
innovation and continuous improvement.
● Risk Management
Structure
● Policy Structured policies and model from Pune available: No central policy-making body: there is no central authority or
policy-making body for youth outreach in Gujarat, and hence
Some of the youth programmes in certain parts of Gujarat
different sets of informal policies exist in different groups, often
follow the ‘Pune model’ since the leaders are trained in
unaligned to our and mission.
Pune. This offers ready templates for policies, principles
and procedures in areas such as outreach, courses, camps
and festivals for Engineering graduates.
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Structure helps motivate field-workers:
● Organization The organisational structure helps motivate youth Ill-defined reporting and authority structures: Even in the same city,
Structure outreach workers in the field, who feel encouraged to there are many different youth outreach programmes aligned to
increase their services in this area individual leaders or Gurus, where reporting structures are not
always defined properly. Sometimes, ego-clashes between groups,
and fear of one group ‘taking over’ the agendas of another leads to
friction, political situations and protectionism.
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Leadership
● Style Dispersed centralization: since there is no central youth Lack of single source of inspiration: since there are multiple groups
organisation in Gujarat, and even in single cities, there working independently, there is no single source of inspiration or
exist several independent youth organisations, a few even guidance in Gujarat
preaching without reference to the local temple
authorities, there exist several authority-centres for youth
preaching in Gujarat. Each group has its own centralized Youth leaders in temples feel discouraged at lack of empowerment:
leadership style, but they do not necessarily consult each Youth leaders working in temples often feel discouraged because
other or report to each other. they have to approach the temple authorities for most decision-
making that does not pertain to established routine services. Since
even small decisions have to be taken by temple authorities, this lack
Some youth groups that work within the purview of the of empowerment slows down their work, lowers their morale and
local temple work with a decentralized leadership style for does not inspire them to continue.
routinely established services, but for major events
involving larger budgets, or for anything that is not
routine, decision making is centralized with the local
temple management.
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Model available for progression to leadership roles: we
have a structure that makes young people progress from
Reactive leadership grooming: we tend to wait until someone shows
participants to volunteers, and then to take up formal
active interest before training them to become leaders, instead of
● Leadership roles of responsibilities, and become leaders of youth
proactively identifying potential candidates and grooming them
Development outreach projects.
Systems
● Core Processes Well-defined core processes for residential programmes: Core processes are not aligned with mission and vision statement:
For our residential programmes (BACE), most of our core- since our core processes exist only for our residential programmes
processes are already defined and work well, such as (BACE) and other processes are undefined or informal, we do not
processes like: have processes that cater to a large section of our audience and
potential audience, and are therefore not aligned properly to our
Conduct weekly hostel programs
mission and vision statements.
Develop relationships with potential audience
Admit candidates to BACE
Run and maintain the BACE
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Management directives derived from Srila Prabhupada:
since most managers and leaders refer to Srila
● Management Prabhupada as the basis for management of projects, No strategic planning: since we do not have a strategic plan in place,
Systems most of the planning is tactical, reactive and focused around events
there is a set of shared values that provided a common
or fire-fighting.
• planning, platform.
management
directives,
Management focus to recruit young people: the focus of
• systems for most directives from ISKCON leaders is to recruit good
accountability, students to become practicing devotees by giving a
communications practical taste of devotional service.
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• “customer” service Not able to meet customer expectations: this is
because if a number of reasons:
Wide range of services offered: services to our
‘customers’ (youth) includes: Since our plans are ‘imported’ from Pune, they may not
always suit the Gujarat audience.
Value based education and guidance: The level of customization and innovation in our engagement
helping them to solve material problems in their daily is low.
lives
We need to develop different structures for different
Feeding wholesome and tasty prasadam, localities, different economic backgrounds and different
which most young people appreciate segments of our market.
Not all audience covered: our services are skewed to cover science
or Engineering students in residential colleges. They do not cover
corporate youth, rural youth, schools, youth from small towns,
children, and local youth in large cities.
People/ Staff
● Capacity (number) Volunteers fill capacity-gaps: our strong network of Not all volunteers are engaged: we do not have systems in place to
volunteers are usually available for hosting major events ensure that all our volunteers are cultivated by an assigned devotee,
and programmes, and we are reasonably covered for and engaged in the most productive manner. Our current system is
capacity planning
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more ad-hoc, even though it fulfills our
capacity requirements for events and programmes. Many potential
volunteers are not even visible in our current system, and are
disengaged...
Pool of educated and skilled devotees: most of the full- Big skills-gap in critical areas: we may be skilled in philosophy,
time youth leaders, as well as leaders from the communication of philosophical thought, cultivation of new youth
● Skills & competence congregation are committed youth outreach devotees and care, but there are many skills we do not have, such as:
with good skills in communication, devotee care, and have
● Recruiting
a strong base of Krishna conscious philosophy negotiation skills, sales skills, presentation skills, public speaking skills
and technical skills such as Adobe, Photoshop, editing of movies etc.
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trainer’s notes.
Sustainable funding Three reliable sources of funding:
● Finances (money) Straight donations and contributions from Funding is ad-hoc and unplanned: we do not make an annual plan or
students, especially those in our residential budget with our funding requirements to identify sources of funding.
● Cash flow
programmes. BACE is self-sufficient
Support from the local temple: for weekly
programmes and major events Other sources of funding not identified: we have not yet tried to
Collections from self-financing projects such as approach other sources of funding such as CSR pots, crowdfunding,
yatras and camps sale of souvenirs and goods etc.
Supporting resources
● Physical Resources Good physical infrastructure: our temples are mostly well Struggle to find weekend accommodation for students: most
established with good facilities including guest rooms, temples don’t have space or facilities for students to stay over for
• Facilities
temple room, lecture halls, break-out rooms, snack-stalls, weekend retreats and festivals. Especially during festivals,
● Technological good kitchen facilities and office infrastructure accommodation is booked for donors and benefactors, and young
Resources volunteers are relegated to the bottom of the priority list.
• Information & IT & Communications: Most youth leaders have laptops Lack of soft-IT resources: such as websites, knowledge sharing
portals, social media infrastructure and the budget to commission
Communication with good connectivity, and have access to projectors,
these. We do not have a common platform for interaction where
Technology audio-visual equipment and vehicles from the local
devotees can share practices, resources and ideas amongst different
temple
centres and projects.
Results and Formal feedback mechanism in place: we usually take Poor data collection and analysis: data collection is almost non-
Performance feedback from volunteers through review meetings, and existent and we have no historical date, hence cannot measure
from participants in all our events through feedback forms trends, growth or deviations. Even in those centers where we have
and other mechanisms, which are later analysed for some data, we have not analyzed it.
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improving our services
Public perception ISKCON is a strong and respected brand: almost all young Scope of youth services unknown: very few people are aware of the
people have heard about ISKCON and respect us scope of services ISKCON offers to young people. Our branding and
marketing activities in youth outreach are rather weak, and need a
strong push.
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