Professional Documents
Culture Documents
Project #12: Julianna, Emily, Brooke, Lizzy, Asa, Shane, Arthur, & Phil
05.08.2020
Table of Contents
Section One: Introduction & Overview
About
Goals and Objectives
Section Two: Fundraising
Profit Shares
5K Run
Outreach
Section Three: Marketing
Partnerships
Brand Building
Greek Life
Handshake
LinkedIn
Section Four: World Refugee Day
Grant Research
Section Five: Final Recommendations & Conclusion
Section One: Introduction & Overview
Profit Shares are an excellent way to raise money for an organization and are often very
simple. The group has researched restaurants around the Columbia, MO area to find the most
beneficial opportunities for the R.I.S. The most ideal restaurant we found for a profit share was
Chipotle. Chipotle is a very popular restaurant in Columbia bringing in college students, as well
as many people in the community. Chipotle was found to provide the largest percentage of sales
at 33% and require a minimum of $300 in sales. Any day of the week 4-8pm or 5-9pm is
available. Flyers are provided and all promotions must be prior to the event and cannot occur at
the location. Customers may provide a digital or paper flyer, or may simply tell the cashier of
their participation. Catering orders must be submitted over the phone at least 24 hours in advance
and the cashier must be alerted of your participation at pick up. Participants are not required at
the location. The application must be submitted three weeks prior to your event date. Noodles &
Company provided unclear information about the percentage of sales donated. On the official
website, it states 25% of sales are donated and to submit the application thirty days prior to the
event. However, when an account is created to submit the application, it connects to HAMRA
enterprises to fill out the application. On this website, it states Noodles & Company will donate
30% of the sales and to submit the application four weeks prior to the event. Time slots of 4-8pm
on Monday through Thursday are provided and require a minimum of 150 guests attend. Panera
is another viable option that provides a simple application process. The website provides a form
requiring basic information with submission of a tax form, and it states that all nonprofits are
eligible with a 501c3 or W9. Panera donates 20% of profits determined by pre-tax sales;
however, they require at least $100 in sales. They also provide flyers to distribute around the
community. Customers are required to have a digital or paper copy of the flyer when checking
out. Panda Express will donate 20% of sales for dine-in or take-out. A minimum of $100 in sales
is required and to plan up to six months in advance. They will provide digital promotional
materials. Shakespeare’s Pizza is a Columbia favorite that will donate 15% and require only 150
dollars minimum in sales; this is about 20 customers. Shakespeare’s allows fundraising Sundays
through Thursday at all locations for dine-in, to-go, and delivery, maximizing sales. Flyers are
provided and all promotions must be prior to the event and may not take place at the location.
The next option is Pickleman’s, which provides 15% of receipts collected. A volunteer is
required at the event, giving the opportunity to spread awareness. The application is online and
events can be held on either Monday or Tuesday from 5-8 pm. Another great feature of working
with Pickeman’s is they will promote the event through their social media. Freddy’s Frozen
Custard was mentioned as a previous profit share from the past. Freddy’s appeared enthusiastic
to work with the R.I.S., but had difficulties with the follow-through. They donate 15% of sales
before taxes and do not require you meet a minimum of sales within the 5-9pm time frame. They
do not require a representative at the event, but do require submission of the application two
weeks in advance.
A 5K is a great option for a larger, annual fundraising event because they are easy and
fairly inexpensive to host. 5K runs have the potential to bring in a large attendance, given that
any age can attend the event from families to college students to seasoned runners. With
participation and low cost, it can result in large profit. When hosting a 5K, the first steps
necessary is to come up with a date, time and location. When picking a location, fill out a park
special use application 90 days in advance, as well as pay a fee which varies by park. Then come
up with a theme such as a glow in the dark run or costume run around Halloween. Other
technical necessities include finding sponsors for the event and ordering bibs, pins, and t-shirts.
Most importantly, follow up with a post-race email and share results from the race on social
media.
Regarding the logistics of holding a 5K in Columbia, there are a few things that need to
be done in advance as well as a few fees and deposits to be aware of. Depending on the chosen
park, there are different rules. Through research, Stephens Lake Park was found to be a good fit
for a 5K. First, the Park Special Use Permit Application form is found on como.gov and should
be submitted on the permit system portal 90 days in advance. Within two weeks of submission, a
notification will be sent as to whether or not this event is approved. It is advised to not advertise
the event until the application has been approved. A participation fee of around $2.40 per
participant is commonly charged to most event hosts. Participation Fees may not apply to all
events, however, the full criteria used for participation fees include, “Participation open to the
public, may focus on fundraising and/or “cause” awareness. Donations or pledges possibly
collected on site. Includes races where participants pay an entry fee and follow designated
courses. Events may involve the use of amplified sound, staging, tents, temporary road or trail
closings, and/or the sale of event-related items.” R.I.S. is a religious non-profit organization and
may be eligible for exemption; however, the City of Columbia makes final decisions on a case
by case basis. Documentation of tax-exempt status must be provided, and because the R.I.S. is a
religious organization, registration with the State is not required. Other expected fees are as
follows: $45 Park Special Use Fee, $10 water fee, and $60 Concession Permit Fee (permission to
sell items at this event can be found in the Park Special Use Application). Considering the event
size, shelters may need to be rented in the park; fees are about $45 for a half day and $70 for a
full day. Deposits include a $200 performance, cleanup and damage bond, $20 Gate Key, and a
$50 Water Spigot Key. Other applicable deposits may be required and fees may vary. All fees
must be paid two weeks prior to the event.
In addition to the Park Special Use Application, other documentation may be required. A
Certificate of Insurance, which must be Comprehensive General Liability Insurance protecting
the City of Columbia. The City Health Department permit is required for publicly catered events
if any food is provided. In addition, a Business License is required for the sale of food and
merchandise; forms to obtain this license can be found at the Business License Office. A list of
food vendors, sponsors, promotional banners/materials, and event related items sold will be
required for approval by the Parks and Recreation Department. Lastly, a detailed route map
and schedule of event activities need to be provided, and ensure all Park Permit fees are paid.
Below is a list of phone numbers for all departments mentioned.
1. City Health Department permit: 573 874-7345.
2. Business License Office: 573-874-7378.
3. Parks and Recreation Department: (573) 874-7460
Marketing through social media is a great way to promote all fundraising events.
Facebook, Instagram, Twitter, etc. are excellent platforms for promoting events and sharing
information. Some restaurants provide flyers and it is also encouraged to create a unique design.
Most businesses do not allow flyers posted in windows promoting events. However, posting
them online and getting members of the community to share them is a great way to get the word
out. It would also be beneficial to hand out flyers, with permission, in front of businesses like
Walmart, or posting them to community bulletin boards. Mizzou’s Speaker Circle is a great way
to get faculty and students to participate in events for the community. Greek life at Mizzou is
always looking for new ways to volunteer and give back. Reach out to these organizations for an
opportunity to come and speak at their meetings and get them involved. This can also help raise
awareness and even gain volunteers. For community outreach, reach out to different local
running or athletic stores, giving them the opportunity to assist in promoting R.I.S. events online
or in-store. Orangetheory Fitness offers 90 minute classes on the weekends and all money raised
is donated to a different organization.
Section Three: Marketing
From meetings with Grace, she explained that there was room for improvement when it
comes to the number of volunteers that R.I.S. has, their outreach in the community, funding, and
misinformation about the organization itself. When it comes to marketing for the Refugee and
Immigration Services organization, there are plenty of avenues that they can take to improve
their brand image and get the word of their mission out to the public. One of those many avenues
is to provide an opportunity for youngsters within the community to get involved in this
organization. The R.I.S., and maybe a few more local organizations, can organize something
along the lines of a Student Involvement Day where high school and college students can come
to a seminar to learn about how they can be a part of this organization. It would be beneficial to
include information about how their volunteer work can be rewarding for the students, as well as
the refugees & immigrants. Not only would this Student Involvement Day provide an
opportunity to bring in higher volumes of younger volunteers, but also help to spread the word of
the good things that R.I.S. brings to our community.
To continuously promote the R.I.S.’s brand image online, it would be beneficial for the
R.I.S. to set up frequent posts and updates about their organization. Whether that be through
Twitter, Facebook, Instagram, or a combination of the three, even just weekly updates can
improve their brand image to the public via social media. Social media websites like the three
listed above are popular among the individuals who are 50 and under, and providing updates of
the R.I.S. organization in the community’s media feed can serve as a reminder of the
organization and why the organization is so important. Another good idea would be to provide
updates about some of the people who are going through the R.I.S. experience, with the consent
of those recorded. These particular updates could include their testimonials and perhaps their
aspirations for their new lives. These personal stories could potentially increase the amount of
positively influenced information that is distributed throughout the community and improve the
community's opinions about the R.I.S. at the same time.
Something else that the R.I.S. can do to further their mission is to formulate a support
group for those who are going through their transition of becoming a member of the community.
There could become multiple support groups, depending on their age range, of people who are
already part of the community to offer a helping hand, a resource, or even just someone to go to
with questions. There is currently a Buddy System at work within the R.I.S., where students who
are elementary age can have a friend at their school to help the transition into their new lives.
The grant that supports this support system may or may not be renewed this September, but
many believe this is an excellent opportunity for those transitioning into the community.
Keeping the amount of misinformation from spreading within a community is difficult,
but not impossible. With the updates that R.I.S. would be providing, given that the organization
utilize their online resources, it would serve as a barrier to the spread of misinformation. These
updates would also build a metaphorical bridge that would lead to more people who are
interested in the organization, and more influencers at the same time. These influencers could
potentially bring more financial support to the R.I.S.
One thing that the R.I.S. could desperately use is funding for their organization. With
more financial support for the R.I.S., the organization could provide more resources for their
refugees and immigrants that they support. The R.I.S. helps their clients establish themselves
within their new community so they can start supporting themselves. One of the ways that Grace
described how they support their clients is by helping them get a car so they can get to and from
their workplaces, as well as other errands that they may run. With the funding that the
organization receives from the government, that funding is always limited. Bringing in more
supporters and advocates to the organization, that would eventually lead to more financial
support from the community. The R.I.S. would be able to do even more with increased funding
and more resources. They could even take on many more clients in the future if things go well.
And not only could the R.I.S. use more funding, but they could also use more volunteers.
With the help of more volunteers within the R.I.S. organization would lead to more
internal support and more hands-on help for their clients. Moving countries and establishing a
new life would be one of the biggest changes their clients experience throughout their lives, and
more hands-on help for these clients is invaluable. The volunteer initiation for members of the
R.I.S. is more extensive than becoming a volunteer at a soup kitchen, with required hours of
training before these individuals can assist their clients in-person. There should be no question
about what is expected from the potential volunteers, so the R.I.S. should include a “checklist” or
“requirements” section to the organization’s online presence. It would also be beneficial to add a
“contact us” or a “get involved” resource provided within the site in an obvious place. With
increased numbers of volunteers for the organization, the R.I.S. would simultaneously be
increasing their community outreach.
With the existence of so many more organizations and opportunities to volunteer within
the community, the R.I.S. is racing against these other organizations for support. With the
utilization of the organization’s online presence and resources, the R.I.S. has a very good chance
of improving their community’s outreach, increasing their financial support, and limiting the
spread of misinformation. The organization’s improvement would also benefit those individuals
who are able to use the organization’s resources, thus increasing their community outreach with
the introduction of new community members. The positive consequences of the improved R.I.S.
are priceless, depending on how much financial support the organization receives of course.
It can’t just be students who get involved. Partnering with school districts and local
businesses to welcome new faces to the community and show them what it’s like to live there
will help refugees get an idea of everyday life and feel welcomed. To create groups or clubs that
could encourage students and others in the community to help others around them, we need
groups of at least 6 to create the clubs and we can expand from there on whether we want to do
event planning. Getting people involved is better at getting people connected vs just asking
people to volunteer for credit. R.I.S. should look into having our events at schools and around the
community at least once every 3 months. Having other groups in the community through groups
on Facebook or other social media will also help people better coordinate things on their own,
but will help them remember how R.I.S. helped them create the memories and sense of
community from everyone involved. It will be crucial to work around the religious nature of the
group and make sure that everyone feels comfortable.
Greek Life
Philanthropy is a long-lasting tradition, a huge part of being in Greek life. More than
26,000 students are involved making up 26% of the student population. These philanthropy
projects raise over 500,000 dollars each year. To Give an example, AEPI raised 132,000 in 2015
and 102,000 in 2017. The first step to this strategy is contacting exec members of the Greek life
houses to speak at their chapter. Their information is usually posted on the house's website.
Partnering with Greek life is a great way to get exposure not only because of money raised but
because of possible nationwide exposure from philanthropy efforts.
Handshake
Handshake is the main job platform for Mizzou. All Mizzou students have access to it,
allowing reach to thousands. Handshake allows the organization to offer work opportunities to
any major, which allows needs to be filled in areas that must be improved. The professional
profile must be submitted to the career services office. Handshake provides an opportunity to
schedule on-campus interviews, post and manage interviews, browse resumes, and register for
career fairs and other on-campus events. These are great ways to inform people about the
organization. Targeting out of state students on Handshake is crucial in the use of Handshake
because they have to work in the Summer to get the discounted tuition. There are 4000 students
from Illinois alone. Overall, Handshake will improve collaboration with the school, which is one
of the best places to market your organization.
LinkedIn
LinkedIn is Another popular job platform to get a business or organization's name out. It
allows for people inside and outside of Columbia to learn about the organization and apply for
jobs. In order to set up the page, the organization profile needs to be older than seven days. In
addition, the information in the profile has to match all personal information. When the LinkedIn
profile is created, the first and last page of the organization must be on there. The profile strength
must show an Intermediate or All-Star status. The profile strength status is shown on the right
side of the profile to rank the strength of the organization's page. The next requirement is having
multiple connections to demonstrate strong networking skills and also to show that the
administrator’s profile is not a fake. The email address used for the page must be unique to the
organization. Domains such as Gmail and Hotmail can’t be used.
Section Four: World Refugee Day
Community Involvement
Community partnership is important for this event not only to get the word out and reach new
audiences but to minimize costs. They will want as many partnerships, sponsorships and
donations as possible. I created a list of local organizations and restaurants with whom R.I.S.
could share a mutual benefit, including some immigrant-owned businesses and organizations. All
partners, sponsors, or donors would be mentioned in the event programs.
They discussed having a potluck style portion of the event and it is a great idea to get people who
have shared food at the event in the past as well as these local restaurants to donate a few pans of
food. This would be a ticketed event, with tickets being about $5 per person.
These other Businesses and Organizations I found are all about community involvement and I’m
sure would want to help in any way possible. This could be through advertisement, donation of
materials, having an info booth at the event, or monetary donation.
573-882-6007
Location
There are two potential alternative locations for the event. Firstly, Stephens Lake park. It’s huge
and a great event space, there is an amphitheater for events so we would not have to bring our
own stage for performers, the city bus stops here so there is easy access for those without cars
and it's a beautiful park.
Medium Shelter $60
Ticketed Special Event Fees $100/Acre + $1 per every ticket sold (est 100 attendees)
Activities
To showcase talent from all around the world, I would recommend R.I.S. to ask those who are
affiliated with R.I.S. if they have any talents that they would like to share first. I have a personal
connection to the performers that I’ve listed and they would be willing to perform at the event.
Louder Than A Bomb Slam Poetry - TK Thomas 573-489-4638
Pass the Light Mbira Group - Anand Prahlad 573-239-1327
OneMic- TK Thomas
Made in Africa (MIA) Dance Group - Mayowa Adekunle 314-755-5081
Children's activities may include racing, a bouncy house and guided arts and crafts. This could
be taught by a volunteer, but I did recently look into a nonprofit here in Columbia called
Jabberwocky Studios. It’s an amazing organization focused on teaching young kids different
forms of art and expression. They serve immigrants, incarcerated youth, and school children. I
think this could be a great collaboration.
The World Refugee Day celebration would be a time where everyone is together and a
collaborative arts project could reflect the vision of refugee and immigration services and the
people that it serves. Though the deadline for one of these grants have passed, they should keep
them in mind for the next World Refugee Day celebration in 2021 since it is likely there will not
be a 2020 celebration.
GRANTS
Grants for Organizations | NEA
If they are unable to get a grant, that is okay. Columbia is full of artists who love community
involvement and would be happy to help. Madeleine LeMieux is the founder of Resident arts and
she worked on a mural with North Village Arts District Farmers and Artisans Community on a
mural for their Art of food Fundraiser. She has experience in collaborative arts and would likely
be willing to help. Madeleine LeMieux - 573.303.7195 or info@residentarts.org
Section Four: Grant Research
This grant was made available to 501 (c)(3) nonprofit organizations and Cultural Affair
Organizations like the R.I.S. This program has been rooted in Africa for several years and aims
to bring African community leaders into the United States. By placing important figures of
African communities in the US there is an increased rate of comfortable transition and economic
success for future immigrants. The program aims to assist leaders and secure jobs in American
economic, political, environmental, and social positions.
Financial information:
Grant 2: United States Conference of Catholic Bishops Migration and Refugee Service
General Grant
This grant has been made available to Catholic Church and affiliate partners like the R.I.S. This
grant serves the primary purpose to confront adversity and victims of religious prejudice and
economic chaos. The mission of the Catholic church and vision behind this grant is to improve
the lives of those around the world. This grant is structured to provide recently relocated people
with financial and mental emergency aid.
Financial Information:
Grant Floor: $0 Grant Ceiling: remaining funds not already allocated elsewhere
Financial Information:
Grant 4: Programs Benefiting Refugees and Vulnerable Populations in: Burkina Faso,
Mauritania, Niger and Senegal
This, like other grants, is available to 501 (c)(3) nonprofit organizations and refugee assistance
programs. In the position of R.I.S this provides an opportunity to build new relationships with
different African countries. The grant aims to provide migration assistance and promote a
community approach for new refugees. Coupled with the desire to build lasting activities and
organizations this serves a special purpose. This focuses on vulnerable populations, particularly
those facing gender based violence.
Financial Information:
This is a grant not yet available but which will soon be offered to Faith Based organizations and
refugee assistance programs. The objective of this opportunity is to fast track new arrivals for
economic self-sufficiency and has been created for organizations that work with reception and
placement programs. Ideally this program will lead to maximized offers of employment,
housing, transportation, and health benefits.
Financial Information:
The Refugee & Immigration Services as a program of the Catholic Charities of Central
and Northern Missouri is an outstanding organization, benefiting the community and the country
as a whole. The R.I.S. is an amazing organization to work with. The group had no conflicts in
communication, understanding the objectives, and executing the presentation to its fullest
potential. The project goals were categorized into Fundraising, Marketing, and World Refugee
Day/Grant Research. The recommendations and conclusions are as follows:
Fundraising: In providing ideas for small manageable fundraisers throughout the year,
the team found profit shares with local restaurants to be easy and effective. There are many
options provided for profit shares, as it is encouraged to host multiple throughout the year to
maximize the amount of money and awareness raised for the R.I.S.
A 5K is a great annual fundraising for the R.I.S. It brings the community together and for
an amazing cause. Stephens Lake Park was found to be the best location to host the 5K and all of
the steps necessary to execute this event are outlined in Section Two. The most important step is
filling out the Park Special Use Permit Application and the necessary fees and deposits are
subject to change, however, the details provided are accurate examples.
As far as marketing the fundraising events, social media is a great platform. It is
important to stay consistent and ahead of the game when it comes to promoting a certain event.
Collaborating with other businesses in the community should be used to the organization’s
advantage as well.
Due to the sudden changes with the pandemic, not all of these goals will be achievable as
they once were. That does not mean these plans cannot still be incorporated however. For the
fundraising events the profit shares should be able to happen as soon as some of the restrictions
are lifted and more people are able to leave their houses. Profit shares will still be viable options
with curbside pickups and delivery services, but the 5K provides more of a challenge will the
new normal. It is unknown how long it will be before large groups are able to gather together,
but it is a great plan to keep in mind for the future.
Marketing: Partnering with Mizzou is the best option for resources and exposure, which
are both crucial for the R.I.S. to succeed. With the increase of resources, the R.I.S. will have
access to Mizzou’s facilities, programs, and students from various majors. In addition to a
partnership with the school, getting involved with Greek life can be an essential initiative. Greek
life philanthropies raise thousands of dollars every year for a cause of their choosing. If the
organization gets a fraternity or sorority to sponsor them for their philanthropy event, it would
substantially increase exposure and funding. Also, entering Mizzou’s Build Your Board Program
can assist in creating strategic marketing goals, as well as filling needs where the organization is
weak. Onto the next recommendation, putting the R.I.S. on Mizzou’s Handshake and LinkedIn
will effectively increase exposure. They will allow the organization to acquire the best talent
from Mizzou and all of Columbia. These recommendations will prove to be indispensable for the
organization's marketing efforts. Also, in unpredictable times like with COVID-19, having the
increased resources and exposure from the recommendations will provide a cushion to fall back
on. Having pages on LinkedIn and Handshake will provide continuous exposure to the
organization, even if people are forced to stay inside.
World Refugee Day: As R.I.S. is centered around integrating immigrants and refugees
into the Columbia Community, community involvement is a crucial aspect of the World Refugee
Day celebration. Partnering with local organizations allows R.I.S. to reach new audiences and
spread brand awareness. Activities for the event will be reflective of the values of R.I.S. and the
people that they serve. This includes food, art and poetry from different cultures and a
collaborative art project created by attendees.
Grant Research: The two grants that stand out the brightest are the United States
Conference of Catholic Bishops Migration and Refugee Service General Grant, and the Ethnic
Community Self Help Grant. These two offered benefits that would impact the R.I.S.
immediately and with significant changes. Further, they were also most compatible with the
missions of R.I.S, meaning that the grant application would likely go smoothly. Demonstrating
operations and actions to why R.I.S could benefit from the aid and how the organization has
already worked to support the goals of the grant. In addition, one grant comes from government
funding while the other from the Catholic churches charity foundation which allows for
diversification in grant requests.
The information on these grants was found through the Federal Grant application and
information sites, as well as background research of the organization. From understanding the
mission statement and operations of the R.I.S, linking grants that fit the needs with the
organization became simple. The information on each grant could be researched including
financial dates, who the grant was available and intended for, and also what the grant would do.
By finding the most critical areas to improve with grants, and developing an
understanding of the R.I.S capacities, grant research could be improved to focus only on the most
important areas.
References
“Business Licenses.” Finance Department, City of Columbia, www.como.gov/finance/business-
licenses/.
“City of Columbia, Missouri -.” City of Columbia, Missouri, City of Columbia, www.como.gov/.
“Food Safety.” Columbia/Boone County Public Health and Human Services, City of Columbia,
www.como.gov/health/environmental-health/food-safety/.
“Park Special Use and Other Park Permits.” Columbia Parks and Recreation, City of Columbia,
www.como.gov/parksandrec/park-special-use-park-permits/.
Pierson, Loribeth, et al. “What Are the Requirements for Adding a LinkedIn Company Page?” LinkedIn,
www.linkedin.com/pulse/what-requirements-adding-linkedin-company-page-loribeth-pierson/.