STRENGTHS WEAKNESSES

1. Superb performance in new 1. Sales declined

markets 2. Limited Market Group
2. High level of customer 3. Financial Downfall
loyalty and satisfaction
3. Strong dealer community
4. Strong brand reputation
5. Successful track record of
developing new product
6. Employee-Management
Relationship
7. Vintage-Classic Collector
motorcycle

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

1. Expansion of Foreign Land
2. New environmental 1. Leverage the experience and 1. Offer efficient price to increase
policies financial power of the company to sales volume in global market (W3,
3. Aggressive Competition get into new and in demand market O5,O7)
4. Introduction of new (S1,S2,S4,O1)
technology 2. Use strong strategy to enable to
5. Leveraging development 2. Compose company's young compete in the market (W2, O3)
6. New customers from talents and advance technology to
online channel discover and create motorcycles for 3. It can plan manufacturing plants
7. Expanding international future generations (S6, O3, O6) and offices in Asia to reduce
markets transportation costs (W3,O7)
3. Along with the advance
technology and tremendous capital 4. pwede kayong mag advertise pre
base, explore new....... (S1,O4) ng motor nyo gamit sikat na mga
artista para maminimize yung
4. Increase marketing to attract weakness nyo na decline in sales (O3
consumers to spend (S3, O5, O6) O6 W1)

5. Use its presence on social media

for marketing and to attract
customers towards its website (S5,
O4, O6)

6. Produce products internationally

that fits customer’s taste on the
market (S1, O7)

7. Develop environmental-friendly
products through innovation (S4,
O2)

8. Use a strong distribution network

to reach out to customers and fight
off new entrants into the market
(S3, O3)
THREATS ST STRATEGIES WT STRATEGIES
1. Alternative motorbikes 1. Make use of competitors’ as
2. Increasing preference of motivation to go beyond with their 1. Harley-Davidson Must create a
electric vehicles performance in the market (S1, S4, midrange version of their bike for
3. JMI continuous to grow in T3) an affordable price to increase it
global market sale and go head to head with the
4. Age bracket of the buyer 2. Must have extra motor parts alternative bikes of other companies
5. Harley-Davidson’s engine available in dealership and (W1,T1,T6)
is not best specialize mechanics for
6. Aftermarket parts are maintenance (S3, T6) 2. Harley-Davidson can mass
limited produce aftermarket parts and
3. Ensure a strong foundation (S2, make it available in their dealership
S4, T3) shop which can accumulate sales
from parts and products of their
4. Introduce to more people bikes (W1,W3,T6)
worldwide (S3,T2)
3. Harley-Davidson must improve
5. Use its innovative team to find their engine for the satisfaction of
best alternative motor parts that their customers; also penetrate
could be used (S6,T5,T6) countries which doesn’t have mass
number of JMI motorcycles
(T3,T5,W3)

4. Harley-Davidson must consider

the capability of their target market
to buy their motorcycles therefore
they can compete with other
motorcycle brands which has
various price range on their
motorcycles (T1,W2)