BRIEF HISTORY

Company Profile:
Name: Harley Davidson
Founded: 1903
Incorporated: 1981
Founder:
William S. Harley
Arthur Davidson
Walter Davidson
William A. Davidson
Headquarters: Milwaukee, Wisconsin, US.
Current CEO and Chairman: Jochen Zeits

 The first Harley-Davidson motorcycle was built in Milwaukee, Wisconsin--still the

location of the company's headquarters--in the early 1900s. The Davidson brothers--
William, Walter, and Arthur--along with William S. Harley, designed and developed the
bike and its three-horsepower engine in their family shed.
 The onset of World War I was actually a boon for Harley-Davidson. The motorcycle,
having done well in its utilization by police, was commissioned for use by the military.
The battlegrounds of the war also served as proving grounds for the motorcycles. After
resuming normal production, Harley-Davidson was able to begin incorporating
improvements into its new machines. The 1920s saw the company taking the lead in
innovative engineering with such features as the Teardrop gas tank and the front brake.
 Harley-Davidson again produced large numbers of motorcycles for the US Army
in World War II and resumed civilian production afterwards, producing a range of large
V-twin motorcycles that were successful both on racetracks and for private buyers.
 In 1965 the company was bought by the American Machine and Foundry Co. (AMF), a
leisure equipment manufacturer headed by Harley-Davidson fan Rodney C. Gott. The
arrangement proved, at least initially, to be a good one for Harley-Davidson, for it was
also in the 1960s that the company experienced its first competition since Indian went
out of business. The financial resources and stability that AMF was able to provide
helped the company battle Japanese motorcycle manufacturers.
 In 1982, the company won an anti-dumping judgment from the International Trade
Commission (ITC). This led then-U.S. President Ronald Reagan to impose additional
tariffs on imported heavyweight Japanese models, as allowed by the ITC.
 Harley Davidson revamped its New Rider's Course with the launch of Riding Academy
which for the first-time feature Harley-Davidson Motorcycles in 2013.
 HARLEY-DAVIDSON SIGNIFICANT TIMELINE
1903 – Present

1903: Williams S. Harley and Arthur Davidson makes the first production of “Harley-Davidson
Motor Company” by producing a bike made for racing with the collaboration of Arthur’s
brother Walter

1907: The Harley-Davidson Motors becomes incorporated, expand its staff, start to recruit
dealership, and expand in New England Region

1914: Side-cars are made available by Harley-Davidson, Clutch and brakepedals are now
available on F-head singles and twins

1915: Harley-Davidson motorcycles are now available with 3 speed sliding-gear transmissions
with final and primary drive on the same side

1960: The Harley-Davidson Topper Motor Scooter is introduced and the only scooter platform
the motor company ever produced

1981: Harley Davidson became Incorporated

2014: Harley-Davidson Motors celebrates its 110th anniversary in Milwaukee where volume of
H-D motorcycle club participated in the celebration

2015: Harley-Davidson motors has been awarded the “Best motorcycle dealership” Buffalo
Award

2016: 4 generations of Harley-Davidson motor are made

2017: 242,788 units are sold in 5 regions globally

2019: 107 generations are produced since the founding of the company which represents the
legacy of the brand
COMPETITOR’S ANALYSIS
TOP COMPETITORS OF HARLEY-DAVIDSON MOTORCYCLE COMPANY

Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by

performance engines with desmodromic distribution, innovative design, and
avant-garde technology. The company produces a range of premium motorcycles
with technical and design features that covers the main market segments with the
following model families: Diavel, XDiavel, Hypermotard, Monster, Multistrada,
Panigale, Streetfighter and SuperSport. Ducati’s main factory site and
headquarters is located in the Borgo Panigale area of Bologna, Italy, with an
additional assembly factory in the Rayong Province of Thailand and a CKD provider in Manaus,
Brazil. In 2019, Ducati delivered 53,183 bikes to customers all over the world. 

In 1901, William S. Harley made a blueprint drawing of an engine that could

fit into a bicycle at the age of 21. After two years, William S. Harley along
with his childhood friend Arthur Davidson began working to build a
motorcycle in 1903.
At the time, they used a small wooden shed in Milwaukee as their factory
with “Harley-Davidson Motor Company” scrawled on its door. This was the
first little step toward today’s motor-bike triumph. The same year, Arthur Davidson’s brother,
Walter Davidson, also showed interest and joined him in the efforts to build
motorbikes.

In the middle of 1920s, Triumph had become one of the leading

motorcycling (and car) manufacturers in the United Kingdom. Back then,
they had a plant that could produce more than 30,000 motorcycles per
year. They have expanded their business operation in the United States
and Asia. 

Yamaha's history began when its founder, Torakusu

Yamaha, repaired a broken reed organ in 1887. Shortly
thereafter, he successfully completed the first reed organ to be
built in Japan.

Suzuki was founded by Michio Suzuki in 1909 as a company that

manufactures weaving machines. It supplied weaving equipments to
fabric manufacturers in Japan. Come 1920, Michio expanded his
company and established the Suzuki Loom Manufacturing
Company. Suzuki continued to manufacture weaving machines up until
the mid-1930s. In 1937, Suzuki ventured into a new strategy as the
company started producing materials for the World War II. The company
is said to have produced vehicle parts, gun assemblies, and armor. 
 Polaris Inc., formerly Polaris Industries Inc., incorporated on September
23, 1994, designs, engineers and manufactures powersports vehicles,
which include Off-Road Vehicles (ORV), including All-Terrain
Vehicles (ATV) and side-by-side vehicles for recreational and utility
use, Snowmobiles, Motorcycles and Global Adjacent Markets vehicles,
including Work and Transportation and military vehicles

Can-Am ATVs and side-by-side vehicles are manufactured by

BRP / Bombardier Recreational Products a Canadian company, once part
of Bombardier Inc. Founded in 1942 as L'Auto-Neige Bombardier Limitée
(Bombardier Snow Car Limited) by Joseph-Armand
Bombardier in Valcourt, Quebec, Canada.

Indian Motorcycle is an American brand of motorcycles originally

produced from 1901 to 1953 in Springfield, Massachusetts, United States.
Hendee Manufacturing Company initially produced the motorcycles, but
the name was changed to the Indian Motocycle
Manufacturing Company in 1923.

The BMW name stands for Bayerische Motoren Werke

GmbH. BMW was created in 1917 from the Munich firm Rapp-
Motorenwerke. The company was incorporated into Knorr-Bremse
AG in 1920 before being refounded as BMW AG in 1922. It was the
successor of Bayerische Flugzeugwerke AG, founded in 1916.

Arcimoto is an electric vehicle company headquartered in

Eugene, Oregon that manufactures and sells the Fun Utility
Vehicle, or FUV, a tandem two-seat, three-wheeled electric
vehicle, founded by Mark Frohnmayer on November 12, 2007.
 KTM is an Austrian motorcycle and sports car manufacturer
owned by Pierer Mobility AG and Indian manufacturer Bajaj
Auto. It was formed in 1992 but traces its foundation to as
early as 1934. Today, KTM AG is the parent company of the
KTM Group, consisting of a number of motorcycle brands.
KTM is known for its off-road motorcycles (enduro, motocross and supermoto). Since the late
1990s, it has expanded into street motorcycle production and developing sports cars – namely
the X-Bow. In 2015, KTM sold almost as many street as off-road bikes.

Aprilia is an Italian motorcycle manufacturer founded

immediately after World War II in Noale, Italy by
Alberto Beggio. The company started as a
manufacturer of bicycles it moved on to
manufacture scooters and small-capacity
motorcycles. In more recent times Aprilia has
produced large sportbikes such as the 1,000 cc V-
twinRSV Mille and the V4 RSV4. 
Aprilia has supported a strong motorsport competition
program beginning with motocross racing and then a
world championship-winning road racing program.
The company was acquired by Piaggio in 2004.

Honda is the largest motorcycle manufacturer in Japan

and has been since it started production in 1955. At its
peak in 1982, Honda manufactured almost three million
motorcycles annually. By 2006 this figure had reduced
to around 550,000 but was still higher than its three
domestic competitors.
In 2017, India became the largest motorcycle market of
Honda. In India, Honda is leading in the scooters
segment, with 59 percent market share.

Kawasaki has successfully carved a niche that is

grounded in hard-work and a reputation for sterling
excellence. These very same qualities defined the early
beginnings of Kawasaki starting with the partnership
between J.V. Del Rosario and Sakata Shokai, Ltd.
when they founded Delsa Industrial Corporation in
1968. In 1974, Kawasaki Heavy Industries Ltd. (KHI)
acquired a stake in the company, which later changed
its name to Kawasaki Motors (Phils.) Corporation. KHI again cemented its presence in
the Philippines when it took controlling stock of the company in 1996.
 Cruiser Sports bike Touring Big trike
Yamaha 4th 4th 3rd
Honda 3rd
Ducati 1st 1st 3rd
Kawasaki 5th
Triumph 3rd 4th
BMW 2nd 2nd
nd
Harley-Davidson 2 7th 1st 1st
Suzuki 6th 5th
Aprilia
KTM
Indian 5th
Arcimoto FUV 2nd
Can-Am 4th
Polaris 5th

Table 1: Types of Motorcycle

Table 1 shows the types of motorcycle offers by those companies.

 200
180 173
160
140
120
100
80 70 70 74
60 60 60
60 50
40 43.6 44
40 27.8 31.9 32
20
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Table 2: Fuel Consumption

Table 2 shows the lowest fuel consumption of motor brands depending on a specific model.
This concludes that Polaris Company had the lowest fuel consumption in their motorcycle
with 27.8 mpg while Arcimoto FUV Company had the highest fuel consumption which is
173 mpg, and Harley-Davidson Company has its 44mpg as its lowest fuel consumption.
 Lightweight Heavyweight
Yamaha #
Honda #
Ducati #

Kawasaki #

Triumph #
BMW #
Harley-
#
Davidson
Suzuki #
Aprilia #
KTM #
Arcimoto FUV #
Can-am #
Polaris #

Table 3: Classification of Weight

Table 2 shows the classification with the motorcycle company whether they offer
lightweight motorcycle or heavyweight.
 Top Speed
Motorcycle
Arcimoto FUV 75
KTM RC390 104
Yamaha YZF-R3 117
Can-Am 118
Polaris 130
Harley-Davidson FXDR 114 160
Aprilia RSV4 177.7
Honda CBR 1000 RR 178
Suzuki Hayabusa (GSX) 1300R 188
2019 BMW 1000RR (S series) 190
Ducati Panigale V4 191
Kawasaki Ninja H2R 249
Triumph Infor Racket Streamliner 274.2
Indian 305.89
Note: the numbers shown above was based on meters per hour (mph)

Table 4: Top Speed Motorcycle

The fastest production motorcycle for a given year is the unmodified motorcycle with the
highest tested top speed that was manufactured in series and available for purchase by the
general public. Modified or specially produced motorcycles are a different class, motorcycle
land-speed record. As shown in the figures, Indian had the fastest motorcycle and Arcimoto FUV
have the least.
 Company Price

Yamaha Php 59,000 – Php 1,000,000+

Honda Php 47,700 – Php 1,880,000

Ducati Php 499,000 – Php 8,000,000

Kawasaki Php 130,000 – Php 1,640,000

Triumph Php 670,000 – Php 2,000,000

BMW Php 260,000 – Php 6,500,000

Harley-Davidson Php 573,000 – Php 4,000,000

Suzuki Php 58,900 – Php 1,169,000

Aprilia Php 675,000 – Php 2,000,000

KTM Php 150,000 – Php 1,500,000

Indian Php 450,000 – Php 1,350,000

Arcimoto FUV Php 995,000 – Php 2,050,000

Can-am Php 425,000 – Php 1,250,000

Polaris Php 450,000 – 1,000,000

Table 5: Price Ranges

The table shows the price ranges of different companies on their motorcycles. It was seen
that Honda have the least price while Ducati has the most expensive one.
 $160,000,000,000.00

$140,000,000,000.00

$120,000,000,000.00

$100,000,000,000.00

$80,000,000,000.00

$60,000,000,000.00

$40,000,000,000.00

$20,000,000,000.00

$-

Table 6: Annual Sales in 2018 and 2019

As shown above, there are two colored lines which blue indicates for 2018 annual sales and
orange for 2019. It was seen that Honda got the highest amount of annual sales on 2018 with
$138 billion and $142 billion dollar on 2019. The motorcycle brand who got the lowest annual
sales was
SWOT ANALYSIS

a) STRENGTHS

 Superb Performance in New Markets – Harley-Davidson has built expertise at

entering new markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk in
the markets it operates in. 
Evidence(s):
Harley-Davidson Motorcycle Exports Products Across the Globe:
  High level of customer Loyalty and Satisfaction: Harley-Davidson Motorcycle
is considered as the “bad-boy” motorcycle which many people embrace and result
with high satisfactory points worldwide
Evidence(s):
Currently, there are more than 1,400 official H.O.G.® chapters around the world, with
each chapter sponsored by an authorized Harley-Davidson® dealership. 

HOG Chapters
AMERICA AFRICA EUROPE AUSTRALIA ASIA

21%
37%

29% 1%
12%

Satisfactory Level (%)

  Strong dealer community – Due to it’s reputation, Harley-Davidson Motorcycle
partners with a wide range of dealership worldwide which result for the expansion
of motorcycle exports of the company
Evidence(s):
Harley-Davidson stated, “We have more than 1,400 independently owned Harley-
Davidson® dealerships in nearly 100 countries. These are the people who show up every
day to deliver unrivaled experiences for our amazing customers.”
  Strong Brand Reputation – Over the years Harley-Davidson has invested in
building a strong brand reputation.
Evidence(s)
  Successful track record of New Products – Product innovation.
Evidence(s):
ü New Technology for Harley-Davidson Touring and Trike Models,
the new Boom! Box™ GTS infotainment system
ü 2019 Limited-Edition CVO Models Offer Super-Premium Style and Performance
Three limited-production 2019 Harley-Davidson® Custom Vehicle Operations™
ü MILWAUKEE (Sept. 5, 2018) – Harley-Davidson, Inc. (NYSE: HOG) announced today
it will establish a new research and development facility in Northern California to support
its future product portfolio, including the company’s first complete line of electric
vehicles.
ü As part of that strategy, Harley-Davidson will launch its first electric motorcycle,
LiveWire™, in 2019. That motorcycle will be the first in a broad, no-clutch “twist and
go” portfolio of electric two-wheelers designed by the company.

 Employee-Management Relationship:
Evidence:
The average Harley-Davidson salary ranges from approximately $25,485 per year for
Service Porter to $129,573 per year for Technical Lead. Average Harley-Davidson hourly
pay ranges from approximately $9.38 per hour for Merchandising Associate to $39.62 per
hour for Maintenance Mechanic.

 Vintage-Classic Collector Motorcycles: Harley Davidson Motorcycle attracts Vintage-

Classic Motorcycles Collector who’s willing to pay a fortune for Harley-Davidson
Collectibles which are sold in big auction houses
2015 Mecum Auction House
b) WEAKNESSES

 Sales Declined

Evidence (s):
 OWNED Column1



54%

75% 
89% 90%
94% 


46% 
25%

6% 11% 10% 
1 6 -2 4 2 5 -2 9 3 0 -3 5 3 5 -4 9 5 0 -UP 

Limited Market Group: Harley-Davidson Motorcycle buyers vary financial status
depending on their jobs which make their market very limited

Evidence(s):
 Financial Downfall

Deferred Tax
c) OPPORTUNITIES

 Expansion to Foreign Land- Due to the tariff impositions and political affairs of the
states in importing and exporting products, Harley-Davidson Motorcycle expand itself to
foreign country and it is projected to earn sales

Evidence(s)
Harley-Davidson: Geared for Growth In Europe

 New environmental policies – The new opportunities will create a level playing field for
all the players in the industry. It represent a great opportunity for Harley-Davidson to
drive home its advantage in new technology and gain market share in the new product
category. 
Evidence: Land-use Policy
Technology Policy
Energy Policy
Political-Legal: Due to Environmental authorities in Federal, State, and
Local levels of government, environmental laws to monitor and have forced Harley-
Davidson to implement environmental practices throughout their company.
LiveWire Motorcycles
  Aggressive Competition – Due to the current market of the motorcycle Industry with
different brands of motorbikes arises, Harley Davidson Motorcycles has lots of
competitors. Under Cruiser, Sports bike, Touring, Tricycle

Evidence(s):
ü The top 5 motorcycle brands present in the world markets are Yamaha, Honda
Bikes, Ducati, Kawasaki, and Triumph as of May 06, 2020
ü In price Comparison the MOST expensive price of the best motor engine of these
top 5 motor brands company against Harley-Davidson Motors in the last 3 years
are:
May 06, 2020
CRUISER TYPE SALE in Units
Top 1:
DUCATI 41,000 UNITS
Top 2:
HARLEY DAVIDSON 23,701 UNITS
Top 3: 16,540 UNITS
TRIUMPH
Top 4: 5,056 UNITS
YAMAHA
Top 5: 4,624 UNITS
INDIAN

SPORTSBIKE TYPE SALE in Units

Top 1:
DUCATI 38,500 UNITS
Top 2:
BMW 17,560 UNITS
Top 3:
HONDA 15,981 UNITS
Top 4:
YAMAHA 15,700 UNITS
Top 5:
KAWASAKI 13,487 UNITS
Top 7:
HARLEY-DAVIDSON 10,732 UNITS

TOURING TYPE SALE in Units

Top 1:
HARLEY DAVIDSON 94,800 UNITS
Top 2:
BMW 64,153 UNITS
 Top 3:
DUCATI 53,183UNITS
Top 4:
TRIUMPH 47,000 UNITS
Top 5:
SUZUKI 16,900 UNITS

BIG TRIKE TYPE SALE in Units

Top 1:
HARLEY DAVIDSON 28,000 UNITS
Top 2:
ARCIMOTO FUV 13,800UNITS
Top 3:
YAMAHA 12,016UNITS
Top 4:
CAN-AM 8,000UNITS
Top 5:
POLARIS 7900 UNITS
 Introduction of new technology – The new technology provides an opportunity to
Harley-Davidson to practices differentiated pricing strategy in the new market. It will
enable the firm to maintain its loyal customers with great service and lure new customers
through other value-oriented propositions. 

Evidence:
ü Harley-Davidson launched its first electric motorcycle, LiveWire ™, in 2019. That
motorcycle will be the first in a broad, no-clutch “twist and go” portfolio of electric two-
wheelers designed by the company. It will be followed by additional models through
2022 to broaden the portfolio with lighter, smaller and even more accessible product
options to inspire new riders with new ways to ride.
ü Infotainment System for geographic guideline for the riders

 
 Leveraging development – The market development will lead to dilution of
competitor’s advantage and enable Harley-Davidson to increase its competitiveness
compare to the other competitors.

Evidence:

ü Leveraging its industry-leading design and strong manufacturing capabilities, Harley-

Davidson plans to offer its most comprehensive line up of motorcycles, competing in
many of the largest and fastest growing segments with a full portfolio of
motorcycles across a broad spectrum of price points, power sources, displacements,
riding styles and global markets. Highlights include:
ü Advancing our market leadership in Touring and Cruiser segments.
 ü Launching multiple Harley-Davidson Middleweight Adventure Touring, Streetfighter and
High-Performance Custom models through 2022.
ü Developing more accessible, small-displacement (250cc to 500cc) motorcycles for Asia
markets through a planned alliance with a manufacturer in Asia. These new products are
intended to fuel Harley-Davidson’s customer access and growth in some of the largest,
fastest growing markets in the world.
ü Leading the electrification of motorcycles by launching Harley-Davidson’s first electric
motorcycle LiveWire™, in 2019 -- the first in a broad, no-clutch “twist and go” portfolio
of electric two-wheelers designed to establish the company as the leader in the
electrification of the sport. LiveWire will be followed by additional models through 2022
to broaden the portfolio with lighter, smaller and even more accessible product options to
inspire new riders with new ways to ride.
 Harley-Davidson LiveWire™ - Launching in 2019
 Harley-Davidson™ Pan America™ 1250 cc - Planned to launch 2020
 Harley-Davidson Streetfighter Model - Planned to launch in 2020
 Harley-Davidson High-Performance Custom Model - Planned to
launch in 2021

 New customers from online channel – Over the past few years the company has
invested vast sum of money into the online platform. This investment has opened new
sales channel for Harley-Davidson. In the next few years the company can leverage this
opportunity by knowing its customer better and serving their needs using big data
analytics. 

Evidence:
ü Harley-Davidson on July 2018 are planning to advance its market delivery approach and
meet today’s customer needs by:
ü Creating high-engagement customer experiences across all retail channels – including
improving and expanding the company’s global digital capabilities by evolving
the Harley-Davidson.com experience to integrate with and enhance the dealership retail
experience for existing and new customers. 
ü Establishing strategic alliances with global leading e-commerce providers to extend
access to Harley-Davidson to a pool of millions of potential new customers.
ü New retail formats -- including smaller, urban storefronts globally to expose the brand to
urban populations and drive sales of the expanded Harley-Davidson product portfolio and
expand international apparel distribution.
 Expanding in International Markets

Evidence:
In Q3 2017, Harley-Davidson’s international performance was also weak. The company
is focused on expanding its global reach and brand awareness, and is taking several
measures to meet this goal. In Q3 2017, the company opened 15 new dealerships in South
Korea, Germany Thailand and Russia, among other countries. In the next four years, the
company plans to open 100 more stores in Asia, beginning with China, India and
Malaysia.
 d) THREATS

Alternative Motor Bikes – Harley-Davidson is known world-wide due to its motorbikes and
quality of the engines they produced but as all infamous product it will come with a fortune
therefore most buyers look for alternatives with affordable price.

Evidence(s):
BRAND 2019 SALES (IN UNITS)
Honda
300,800
Kawasaki 499,000

Yamaha 5,000,000
Triumph
56,582
Indian
5000
Moto Guzzi
321,900
BMW
175,162

 Increasing Preference of Electric Vehicles – Due to the current inflation of oil prices
for motor vehicles electric powered vehicles industry are now rising and possible to take
over the market for the reason of oil industry resources is now declining due to its limited
natural resources
Evidence(s):
ü In the Review of World Energy today stated that we only have 115 years supply
of coal production as of 2018
ü 50 years for Oil Supply as of 2018
ü 52 years of Gas Supply as of 2018
ü The Rise up of Electric Powered Vehicles such as tesla, jaguar and such
companies
ü The global trend of converting of combustion vehicles to electric powered engines
by big companies as of October 1, 2018
  JMI Continues to Grow in Global Market – Japanese Motors are now a trend globally
such as brands of Yamaha, Honda, Suzuki and Kawasaki which modern motor vehicle
rider preferred. It is light weight, super-fast, Appealing and such. Japan exports
motorcycle vehicle by a big scale of products which take over most of the motor
consumer industry world-wide.

Evidence(s):
Japanese Production of Exported product
Global Units in year 2017, 2018, 2019;
American Motor Cycle Industry World Wide

(early 2019)

 Harley-Davidson Engines are not the Best – Due to modernization many motor
companies compete not by design, units produced and such but which motor cycle engine
is the best. Harley-Davidson is recognized due to its century plus long legacy reputation
in the motor cycle industry but the engine they produced is not the best

Evidence(s):
 ü The Top 5 best motorcycle engines are produced by Honda, Yamaha, Triumph,
Ducati, and Crighton Rotary
ü Harleys also have a reputation for poor reliability, and for leaving a trail of engine
oil behind them

 The Aftermarket Parts are Limited – Harley-Davidson Motorcycles are recognized as

prestige and super rare. Due to its rarity, the parts of motorcycle of the brand is difficult
to find in the aftermarket moto supply. The people who wants authentic Harley-Davidson
parts must order to the company itself and pays fortune for the item itself and the
shipping fee if your country doesn’t have Authentic H-D motor parts Dealer
Evidence(s):
ü Harley Davidson bikes are known to require regular maintenance.
ü Expensive to purchase, maintain, and of course, to insure. There is nothing about
the Harley Davidson brand that screams “affordable” in any way. Harley
motorcycles have a very high theft rate, universally. Pair that with the ridiculously
expensive genuine Harley parts, and you have yourself a beautiful formula for
over-priced insurance
Recommendation

 Enhance Global Productivity

 Political Affairs must be settled
 Innovate Products for New and Existing Market
 The Management must be Straight in every Aspects

Action Plan

Enhance Global Productivity (Marketing; Quarterly)

 Established a good productivity foundation in Europe and Asian countries
 Build New Facilities within each projected Country for individual production of
motorcycle to avoid conflicts in importation of motor parts and motorcycle itself
 Partner in Various dealership in Europe and Asian Territory
Political Affair must be Settled (Board of Directors; Depends in the Agreement)
 Harley-Davidson Motorcycle company must have an agreement to the United
State Government
 Shipments of the company must flow hassle free in other countries market
Innovate, Upgrade, and Preserved (Research and Development, Management; Annually)
 Electric Vehicles are now a thing; Harley-Davidson should make a research and
develop a new model using electric powered engine
 Built Another sport-equipped Harley-Davidson Bike aside from the sportster
 Preserved Stock Built Harley Davidson Motorcycle for collectors
The Management Must be Straight in every Aspect (Management; Annually)
 The management should have options in to make their sales on account
liquidate for a short period of time
 Focus on long -term returns for future inflows of sales
 Avoid over-spending on parts and materials which will be stored in the inventory
section for a long time. Use Just-in-Time inventory system to make the
production more efficient