MUMBAI

A Report
On
CORPORATE SALES AND POST SALES CUSTOMER
ASSISTANCE AT FABHOTELS

By
Shubham Sanjay Shinde
18BSP1171
For
 A Report
On
CORPORATE SALES AND POST SALES CUSTOMER
ASSISTANCE AT FABHOTELS
By
Shubham Sanjay Shinde
18BSP1171
For

A report submitted in partial fulfilment of

the requirements of PGPM program of

MUMBAI

Distribution List

Faculty Guide : Company Guide:

Prof. Silpy Gupta Mr. Rajarshi Chakrabarti
(Faculty Member IBS Mumbai) (Regional Head west)

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Table of content
Serial Topic Page no.
No.
1 Authorization 3
2 Acknowledgement 4

3 Abstract 5

4 Introduction 6-10

5 SWOT Analysis 11

6 Porters 5 Forces 12-13

7 BCG Matrix 14

8 Competitive Analysis 15

9 News 16

10 Objectives and Methhodology 17

11 Details of Work Done 18-21

12 Limitations, learning and Recommendations 22-23

13 Conclusion 24

14 References and Bibliography 25

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Authorization

I hereby declare that this project is a record of original work done by me. The results embodied
in this report have not been submitted to any other university or institute for the award of any
degree or diploma.

The findings and conclusions of this report are based on my personal study and experience and
are under guidance of Mr. Rajarshi Chakrabarti ( Regional head west) and Prof. Silpy Gupta
(Faculty Guide, IBS Mumbai)

The report is submitted in partial fulfilment of the requirements of PGPM program of IBS
Mumbai.

Name- Shubham Sanjay Shinde

Enrollment No.- 18BSP1171

____________________

Prof. Silpy Gupta

(Faculty Guide, IBS Mumbai)

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Acknowledgement

The internship opportunity I had with “FAB HOTELS” was a great opportunity for learning
and professional development. Therefore, I consider myself, a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so
many wonderful people and professionals who led me though this internship period.

I am using this opportunity to express my deepest gratitude and special thanks to Mr. Rajarshi
Chakrabarti , Reginal Head(West)of FAB HOTELS and Mr.Ankit Tomar (Territory Sales
Manager) who despite being extraordinarily busy with his duties, took time out to hear, guide
and keep me on the correct path and allowing me to carry out my project, at their esteemed
organization during the training.

I am extremely thankful and pay my gratitude to my faculty guide, Prof. Silpy Gupta, for her
valuable guidance and support throughout the project, in its presently. I sincerely acknowledge
her for extending her valuable guidance and support for literature, critical reviews on the project
and above all, the moral support she had provided during all the stages of this project.

I extend my gratitude to IBS Business School, Mumbai for giving me this excellent opportunity.

Shubham Sanjay Shinde

18BSP1171

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Abstract

I started my internship at FAB HOTELS on 19th of February 2019.For Initial 2weeks we went
through training where in we understood the organisation cycle and how go about the work. The
training session also included attending shadow meeting and observe what all in discussed in the
meetings.

After our training period got over each one of us were tagged with a sales executive and were
assigned a area. We went for mapping in our respective area in order to collect data of the
potential clients and which we used for calling and contacting with the corporates.

I have also done the post sales customer assistance like helping them with the bookings and
support them with every query and assist them in case an escalation happens.

At present we do calling and mapping at regular basis and based on the data collected with these
two activities we try to fix as maximum number of meeting with the corporates so that we can
bring more and more clients and help increase the customer base of Fab hotels

Till now I have individually set up 30+meetings for my executive with whom I have been taged
and also have bought 1 clients on board which will eventually result in revenue generation for
the company

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Introduction

Indian Hospitality Industry

A hotel is an establishment that provides lodging paid on a short-term basis. Facilities

provided may range from a basic bed and storage for clothing, to luxury features like en-suite
bathrooms. Larger hotels may provide additional guest facilities such as a swimming pool,
business centre, childcare, conference facilities and social function services. The Indian Hotel
Industry Survey reflects a positive change indicated by the key operating statistics, which may
be an early indicator towards the end of a downturn for the Indian hotel industry. There are over
600 hotels and resorts in India that constitute the “organized” or modern sector. Most of these
hotels are in the larger cities and major tourist or business destinations. India has several world
class domestic hotel chains and several international chains have also established a presence
through franchising or partnerships with Indian firms. These branded hotels are mostly in the
premium segment (5 star/5 star deluxe/heritage) and mid-range segments (3 star), which cater to
business and leisure travellers. With the rise in tourism and business travel, several international
brands are exploring the possibility of entering or expanding even further in India.

With a consistently growing middle class and increasing disposable income, the tourism
and hospitality sector is witnessing a healthy growth and accounts for 7.5 per cent of the country's
GDP. According to a report by KPMG, the hospitality sector in India is expected to grow at 16.1
per cent CAGR to reach Rs 2,796.9 thousand crore in 2022.The hospitality sector encompasses
a wide variety of activities within the services sector and is a major job provider both direct and
indirectly. The sector attracts the most FDI (Foreign Direct Investment) inflow and is the most
important net foreign exchange earners for the country. It also contributes significantly to
indirect tax revenue at the state and central level which includes revenues from VAT, Service
Tax, and Luxury Tax etc.

The average number of employees per hotel has increased marginally from 95.1 in 2012-
13 to 95.8 in 2013-14. However, it is interesting to note that the increase has been at the
managerial and supervisory level. In fact, according to Survey results, the increase in the number
of employees at the supervisory and managerial levels has been growing at a CAGR of 4.7%
over the past five years, whereas the number of staff level employees per hotel has increased at
only 1.7%. The use of technology and increasing dependence on online reservation systems is a
fast-emerging trend amongst hotels across the country. Hotels are focusing more on online travel
agents and third-party websites for advance reservations due to the scale and reach of these

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channels. The use of property level technology such as Intranet and Local Area Network (LAN),
Yield Management Systems, Property Management Systems, and Electronic Key cards is also
increasing across hotel segments. The use of cash as a payment method has been declining for
the past few years. In 2013-14, the percentage of guests using cash as a payment method was
36.1% as compared to 43.2% in 2009-10. This trend is in line with the countrywide trend of
cash-free transactions and increased usage of credit cards and electronic fund transfer, which
have become a norm across industries such as retail

About the Organisation

Mr. Vaibhav Aggarwal Mr. Adarsh Manpuria

Fouder & CEO Cofounder

History

FabHotels was founded in 2014 by Vaibhav Aggarwal, an alumnus of IIT

Guwahati and Wharton School of the University of Pennsylvania and Adarsh Manpuria, also
alumnus of Wharton School of the University of Pennsylvania.

They faced a huge problem finding a reliable, trustworthy and value for money
accommodation wherever they travelled, and unwillingly, ended up spending on top -end
hotels instead. This was a problem that a lot of people faced as well! Hence they decided
to do something about it. They decided to launch their own brand of budget hotels, and
came up with the idea of Fab Hotels.

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Casa2 Stays Private Limited popularly known as FabHotels is a network of 3 star
budget hotels in India, having its headquarters in Gurugram. currently operates over 5,000
rooms across more than 500+ hotels in over 40+ Indian cities. across India, including Mumbai,
the National Capital Region and Bengaluru. FabHotels works on an asset-light model, partnering
small hotels under a franchise model to provide standardized services Its operations began in
2014.The hotel chain has seen growth and are now planning to expand its business in tier-2 city`s
as well.

Fab Hotels can always be found near the business hubs, Metro stations and airports & railways
stations. The target audience is primarily corporates and almost 90%of the company`s revenue
comes from this segment. The presence is very limited if we look at the leisure category and the
presence can only be seen in cities like Goa, Manali etc.

Differentiating themselves from OYO, the founders say that unlike the partial inventory model
of aggregators, the company gets into franchisee pacts where the start-up not only gets involved
in the operations of the hotel but also gets the exclusive distribution rights for the entire
inventory. This gives them better control on customer satisfaction and revenue per available
room. According to the founders, the value addition which the start-up brings to budget hotels is
in the form of increased occupancy and more optimised revenue per available room. They claim
that their portfolio-level occupancy is 83 percent, at present. A technology-driven budget hotel
franchise model focuses on partnering with 20 - 40 rooms capacity budget hotels. Such
unbranded budget hotels, with over one million rooms of capacity, make up the largest and most
fragmented hospitality segment in India today.

FabHotels comes under Service sector and is privately owned organisation. It is growing rapidly
in the hospitality Industry as its annual revenue is generated over $3.2million. They are currently
having 500+ employees in their organisation

Funding

In 2016, FabHotels raised a funding of $8 million from Accel Partners, RB

Investments, Mohandas Pai’s Aarin Capital and Qualcomm Ventures

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In 2017, FabHotels received a funding of $25 million in a Series B funding from Goldman
Sachs. Accel Partners also participated in this round.

Products of FabHotels

1.Fab Prime.

2.Fab Hotels.

3.Fab Express

4. Fab Escape

Human Resource aspect

• The fresh candidates who are graduated are recruited for the sales job
• The salary is classified in following way
I. Non MBA employee’s salary is around 3.5 lacs p.a
II. MBA employee’s are given salary of 6 to 6.5 lacs p.a
III. TSM salary is 12 Lacs p.a
IV. Regional Head salary is around 20-25 Lacs p.a
• Half yearly appraisal is done for the employees on the performance basis.
• Quarterly Incentives are given to the employees on achieving of 75% of Target.
• 18 Privilege Leaves and 6 Sick leaves are allowed to employee.
• Reimbursement is done following the guidelines of the company which vary from
designation and department of working.
• Diwali Gift hampers are given to all the employees.
• Laptops to all the employees.

Financial Aspect

• Fab Hotels is having increase in its revenue yearly and is trying to make profit to sustain
in this competitive industry.
• There is a growth in revenue of the Fabhotels yearly as compared to previous years still
the company is facing loss.

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 • FabHotels has successfully raised $40.5M funding in 4 rounds, from the biggies of
industry namely: Accel Partners, Goldman Sachs Investment Partners, Qualcomm
Ventures, RB Investments and TV Mohandas Pai's Aarin Capital.
• Fabhotels is still trying to raise the fund and increase their reach in the market to sustain
in the market.

Marketing Aspect

• FabHotels is Branding itself by displaying themselves behind the Cabs like Uber, Ola
and Meru.
• They are promoting themselves on Facebook effectively by interactive posts, memes and
videos.
• The Sales team is pitching the corporate clients and bringing them on board.
• Newspaper advertisement is also given to create the brand awareness in the market.
• Emails, Messages and calls are done to the consumer for the brand promotion.

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SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to

evaluate a company's competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future potential. A SWOT analysis
is designed to facilitate a realistic, fact-based, /data-driven look at the strengths and weaknesses
of an organization, its initiatives, or an industry. The organization needs to keep the analysis
accurate by avoiding pre-conceived beliefs or grey areas and instead focusing on real-life
contexts. Companies should use it as a guide and not necessarily as a prescription

STRENGTH WEAKNESS
1. Proper Customer Segmentation 1.Limited Properties
2. Full Inventory Business Model. 2.Restricted to budget hotels
3. Single POC for all bookings. 3.Hotels are taken on Franchisee
4. Standardized Services basis.
5. Most Convenient Location. 4.Lacks in Advertising and
6. 24*7 Inventory Support promotion

SWOT Analysis of
FabHotels

OPPORTUNITIES THREATS
1.Increase of Corporate Travellers. 1. Increase in competition.
2.Increase in tourism can help to 2. Oyo offering low prices.
grow in leisure category as well.
3. Corporates choosing to treebo.
3.Acquire more properties in small
cities as well.

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Porters 5 Forces Model

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry, and helps determine an industry's weaknesses and strengths. Frequently used to
identify an industry's structure to determine corporate strategy, Porter's model can be applied to
any segment of the economy to search for profitability and attractiveness. The model is named
after Michael E. Porter.

• Porter's Five Forces is a framework for analyzing a company's competitive environment.

• The number and power of a company's competitive rivals, potential new market entrants,
suppliers, customers, and substitute products influence a company's profitability.
• Analyzing these elements can be used to guide business strategy to increase competitive
advantage
1.Threat of new entrants.

• New Entrepreneurs start up with similar business model.

Eg. Zen Rooms Vista Rooms RedDoorz
• International competitors entering the domestic market.

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2.Threat of substitutes.

• Substitutes like OYO rooms and Treebo affect the business as they are having the same
business model and similar targeted audience.
• The existing hotels around the Fabhotels is also a threat.

3.Bargaining power of Buyers.

• There are many options available and so the bargaining power of the customer is very
high
• There may be instance that in order to keep the customer we might have to lower our
prices keeping in mind the potential of the customer.
• So, we can say that the level of bargaining power of customer is very high

4. Bargaining Power of Suppliers.

• Bargaining power of suppliers arises when the supplies are the only one giving that
particular service or product.
• In this sector it is clear that the bargaining power of the supplier is low as there are other
players providing the same service almost at identical prices.

5.Rivalry amongst Competitors

• OYO Rooms is the leader in this segment and Fabhotels and Treebo find them self in the
challenger’s category.

• It is very important to know the strategies of the rival and try to find out loop holes and
further capitalise on them.

• When FabHotels came into picture they came with a strategy of targeting the corporates
which might have been a week link of OYO Rooms.

• FabHotels might not be the leader in the market segment but surely is a challenger for
the rival.

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BCG(Boston Consulting Group) Matrix

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic
position of the business brand portfolio and its potential. It classifies business portfolio into four
categories based on industry attractiveness and competitive position . These two dimensions
reveal likely profitability of the business portfolio in terms of cash needed to support that unit
and cash generated by it. The general purpose of the analysis is to help understand, which brands
the firm should invest in and which ones should be divested.

• In consideration to Fabhotels in BCG matrix it comes under the question mark quadrant
which means it has high market growth rate and low relative market share.
• It has potential to gain market share and become a star, which would later become cash
cow.
• Fabhotels is having a weak competitive position and well behind in the market share
race.

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 • Fabhotels require more funds to be invested which will help to generate revenue in future

Competitor Analysis

Competitive analysis or competitive research is a field of strategic research that

specializes in the collection and review of information about rival firms. It's an essential tactic
for finding out what your competitors are doing and what kind of threat they present to your
financial well-being.

• Top Competitors of Fabhotels are

1.OYO rooms is the leader in this sector and is the main competitor a nd is having
large number of properties targeting large number of audience.

2.Treebo is the direct competitor as it is having the similar business model and
also targets the corporates on large scale.

3.Vista Rooms and ZO rooms was founded in same year and is working for leisure
more.

4.Companies like Cleartrip, Makemytrip and yatra are also considered as the
competitors for Fab Hotels.

OYO
ROOMS

Treebo

Vista Rooms

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Fab Hotels in news

1. FabHotels' #RechargeRefresh ad campaign targets millennial business travellers

https://brandequity.economictimes.indiatimes.com/news/advertising/fabhotels-rechargerefresh-ad-
campaign-targets-millennial-business-travellers/64489299

2. FabHotels now a preferred partner of Australian co FCM Travel

https://www.moneycontrol.com/news/business/companies/fabhotels-nowpreferred-
partneraustralian-co-fcm-travel-966144.html

3. FabHotels secures $25 million Series B funding led by Goldman Sachs Investment
Partners

//economictimes.indiatimes.com/articleshow/59769274.cms?utm_source=contentofinterest&ut
m_medium=text&utm_campaign=cppst

4. FabHotels plans to enter 15 more cities; add 1,000 hotels this fiscal
https://www.moneycontrol.com/news/business/fabhotels-plans-to-enter-15-more-cities-add-
1000-hotels-this-fiscal-2627231.html

5. FabHotels plans to double inventory by 2019

//economictimes.indiatimes.com/articleshow/67063277.cms?utm_source=contentofinterest&ut
m_medium=text&utm_campaign=cppst

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Objectives

• To pitch corporates and expanding the business of Fab Hotels among Corporates.
• Enhancing the sales and retaining customer for long term.
• Meeting new clients and getting them on Board and do the annual tie ups for the pan
India.
• To maintain customer relationship post sales and assist them in in case of escalation.
• To maintain the database of corporates and do the regular follow up.
• To bring back the lost accounts and escalated client to the organisation.
• To help the customer with bookings, escalation if happened and delivering their invoices
on time.
• To send the details of organisation to the clients through mails on regular basis.

Methodology

• Cold Calling and generating the leads and fixing the appointments.
• Using the available data for fetching clients and refreshing the old data.
• On field Mapping in allocated areas of the city for generating new clients.
• Maintaining the proper database of the clients.
• Taking follow ups and conducting meetings with generated leads.
• Sending Business proposals to the clients with whom the meeting is scheduled or done.
• Managing customer requirements like bookings and escalation.
• Maintaining customer relationship through emails, calls and meetings.

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Details of Work Done

Corporate Sales-: Corporate sales or Business-to-business sales involve working in a

company that sells directly to other businesses.

• The SIP started with the training on the first day in which they explained all the aspects
of the Fabhotels and their working model. The important aspects covered during training
are

1.The overall working of the Fabhotels. There are different strategies they use to tackle
the market and the competitors which are in the same business with same working model
or the different working model were explained to us.

2.How to approach the clients. As there are many ways in which the client can be
approached and Fabhotels follows the traditional way of pitching the client directly and
explaining the proposal to them and then conducting a meeting for further business if the
client is interested.

3.Whom to communicate in corporates for the meeting. As this Business to Business

sales and not Business to consumer. So you need to know that whom to contact in the
organization so that you can have a proper meeting with them. The proper
communication with the authorized person can help to get clients.

4.How to do cold calls. As cold calling was the basic of the sales job. As it helps to get
more number of clients if you do it in a proper way. We were told whenever we are doing
cold calls we need to speak on point and try not to give full information on call as it can
be misinterpreted. So we would try to set the meeting with them.

5.How to conduct the meeting. After the meeting is scheduled we did shadow meetings
initially and there we learnt what to speak and how to speak with the client. As client and
there needs differs from company to company and so we need to convince them in
different ways.

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 6.What is the process of conversion of clients. After the client is convinced to tie up
with Fabhotels. He is then brought on board by following the process of documentation
and verification work.

• Cold calling was the first thing we did practically. The Data for cold calling was given
by the company to us. The data was collected by the previous employees and the old
employees of the company.

• During the cold calling it is came to know that some of the data is old. As the data was
previously collected and some of the clients were also approached preciously. The data
was old and from that some data needed to get refreshed so the data is processed using
the data available on internet or mapping.

• We were divided in three teams and I started working for Business Development under
the sales team of Mr.Ankit Tomar (Team Leader) for the Andheri and Vikhroli area.
Initially to have the overall knowledge of the area mapping is done and leads are
generated through it. For daily reporting and working in the area efficiently I was tagged
under Corporate sales Executive Mr.Praveen Kumar. I worked under his supervision for
the entire three months.

• Mapping is the process in which the clients are pitched with the business idea and the
person who is point of contact is approached through collection of their contact details.
Mapping helps to know the overall area and generation of leads in the particular area and
to know the potential customer and approaching them for meeting.

• As I was tagged under Mr. Praveen Kumar so initially I attended the shadow meetings
with him. We were also trained in our training program in organization but for the better
understanding of flow of meeting attending the shadow meeting was important. Shadow
meetings gave idea about how to approach and put your points in front of client. This
boosted confidence and because of it further meetings were conducted by me after getting
the appointment of the concerned person in the organization.
• After the meeting is done there are various demand put by the clients before getting on
board and site visiting is one of them. When the client demands to see the property then

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 property is shown to them and we make sure that client is happy and satisfied with the
property.

• The Rate card is given to the clients for PAN india hotels so that they get the rooms in
the uniform rates throughout the year. Rates are variable from company to company as
the different rate sheets are prepared for different clients.

• When we conduct the meeting there are certain questions which are asked to the clients,
which helps us to understand their potential. The potential clients can take time for getting
converted . So to bring them on board Business proposal is sent to the potential clients
and follow up is taken on regular basis so that the client gets converted and give the
bookings. This process is conversion of clients and bringing clients on board.

• The important work starts after the client is being converted. As post sales assistance is
what helps to retain the client and create goodwill into the market. As post sales customer
assistance was also a part of my job, So whenever the client requests for the booking I
assist company to get the best property for them according to their convenience and help
them in all the situations.

• There are various scenarios in which escalations happens. In this situation we have to
coordinate with the guest and property owners. We try to solve the problem if it is minor
problem and if we are unable to solve the problem we try to accommodate guests in the
different property in the same area. When clients face problem because of us we try to
compensate it with some discounts or vouchers on future bookings and sometimes we
also make their stay free.

• Fabhotels sales team is divided areawise and clients which are onboarded are handled by
the executive who pitched them. So to provide proper service to client is executive’s
responsibility. For Eg. As the booking is done by the client Fabhotels provide Bill to
company (BTC). So the printed copies of invoices need to reach the client so that they
can make payments. Therefore those invoices are also to be delivered and we deliver
those to the clients on behalf of our sales team. Whenever invoices are to be delivered
the visit is done to the company and this can help us to ask for the further bookings, there
feedback for previous stays and this helps to built the relationship with clients.
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 • Getting new clients to the organization was hard as there are so many competitors present
in the market. But more challenging was to get the Lost clients of Fabhotels back to them.
As the clients which stopped working with us faced some problems previously so
company made changes accordingly. But to explain them about it and convincing them
to use our hotel services again was more challenging. Few lost clients accounts of the
organization was brought back through the meeting and was successful in convincing
them to trust Fabhotels again

• We used to fill the Daily sales report in the google form for maintaining the record of our
work. We collected data through mapping and cold calling so that data which is collected
by us is saved in the Excel file for the further use of organization as those clients can be
approached in future and could be converted too.

• During my internship tenure I learnt many things about organization and how sales team
work on field. In my internship I came to know about different areas of Mumbai
especially Andheri, BKC etc. I did mapping and meetings with various companies.

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Limitations

• The Database provided is old and need to get refresh.

• The geographical area of working for is limited.
• The company doesn’t deal in leisure segment on large basis.
• As the Hotels are not owned by Fabhotels so possibility of escalation is always there.
• The client conversion is to be done with executive only.
• The corporates sometimes agrees for meeting and cancels it on time which leads to
wastage of time.

Learning Outcome

After completing 2 months of internship I have learned a lot few of them are mentioned
below

• I have improved my communication skills and now I can communicate with corporates
fluently and with the confidence.
• I have learned the way of behaviour one need to follow in the corporates as there are
certain way in which you have to approach the client and you have to be fresh, positive
and humble.
• I have learned leadership qualities from this SIP as now I take charge of the work
complete it and get it done in the given time.
• I have improved in technical aspect as well as now I can use Excel in better way and use
of google sheets was also learnt during SIP.
• Writing business mail is tricky as you have to convey your message in proper way here
I learnt writing mails, sending business proposal and other business related mails for the
work.
• I have learnt to manage my time as I had to travel from one place to another place in the
given time so this led me towards time management.

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Recommendations

• The Company atmosphere should be more interactive.

• They should focus on their brand improvement in the market.
• They should try and work more on retaining the old and existing customer rather then
focusing on new clients.
• The presence on social media of Fabhotels should be increased not only on facebook but
other platforms such as Instagram, snapchat and twitter.
• The fund should be generated for growing in the market.

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Conclusion

During the training at my SIP at FabHotels had been very crucial and full of learning and
added knowledge and skills in my personality. It will add up so much in my career building as
information gained here is useful for long time. As the skills which are learnt in Fabhotels rather
it be technical, personal and soft will play vital role in career path.

The concept which were taught to us in the first and second sem of college are applied in
the practical form and results are generated through it. The marketing concepts and the sales
concept were understood in a better way.

As I haven’t worked with any organisation before I got chance to work in a corporate
environment doing the corporate sales which also means Business to Business (B2B) sales. I was
made understood its concept and practically do it.

Fabhotels gave me opportunity to work in Corporates and deal with them , having
meetings with them and bringing them on board which gave on field exposure to me and
developed various aspects of my skill and knowledge.

As there is huge increase in travelling of corporates in near future for business

development so the scope of Fabhotels or hospitality industry will be increasing so the career
option in the Hospitality industry will be available on large scale.

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References and Bibliography

Fab Hotels
www.fabhotels.com
https://www.owler.com/company/fabhotels

Porters 5 Forces
https://www.slideshare.net/kritichouhan1/analysis-of-hotel-industry-in-porters-five-
competitive-forces

BCG Matrix
https://www.marketingstudyguide.com/bcg-matrix-and-its-four-quadrants/

Competitor Analysis
https://craft.co/fabhotels/competitors
https://www.crunchbase.com/

SWOT analysis
https://www.marketing91.com/swot-analysis-oyo-rooms/

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