Hotel Management and Owner Relations Certificate

As a leader at your hotel, it is critical that you have a successful working relationship with the ownership group. The
owner of the asset relies on you to deliver a positive return on investment. This program provides you with in-depth
training on crucial skills required when working with ownership and asset managers.
This certificate program provides you with the context of how ownership and asset managers approach their market.
From property investment and achieving key financial objectives to learning about the competitive landscape,
these courses enable you to view the partnership from the owner perspective. Your elective courses build upon the
necessary skills for a stronger, more productive relationship between you and the ownership group to ensure your
long-term success.

Inside the Program Who Should Enroll

• Certificate consists of 6 two-week courses • General managers
• Courses include multiple choice quizzes, instructor- • Assistant general managers
moderated discussions, and a final project to practice • Senior operational leaders
what you’ve learned in real-world context
• Senior hotel managers
• Opportunities for collaboration and networking with
• Aspiring senior leaders
fellow students both during and after your courses
• Course materials available 24/7 during the two-week
course and a third week to review the content What You’ll Earn
• Plan to spend 3-5 hours per week on each course • Hotel Management and Owner Relations Certificate
from Cornell Hotel School
• 60 Professional Development Hours (6 CEUs)
What You’ll Learn
• Define how your property relates to the overall
ownership investment strategy and goals Total Investment
• Explore key components of a market assessment • $3,600 with monthly payment options available
and conduct a high-level analysis for your property
• 2 months to complete all the courses
• Utilize tools to assess operational and financial
performance and monitor ongoing activities to help
maximize the value of the property
• Examine best practices in the leadership of To learn more, visit:
property operations eCornell.com/HotelMgmtOwner

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info@ecornell.com • (866) 326-7635 or (607) 330-3200 outside the USA • eCornell.com
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Hotel Management and Owner Relations Certificate Courses
Asset Management Process and Plan (SHA751)
In this course, you will develop an understanding of
how hospitality real estate fits into a typical owner’s
investment portfolio and articulate how your property
contributes to the overall ownership investment strategy
and goals. You will examine the different approaches
to the asset manager role, which often depends on
the ownership and property needs. You will determine
how the asset manager who works with your property
functions in their role.You will review the typical design
and contents of an asset management plan and analyze
the strengths and weaknesses of your hotel from the
asset manager’s perspective. By the end of this course,
you will gain an understanding of the perspective of the
hotel owner so you can more effectively collaborate with
the owner and asset manager by closely aligning your
hotel goals with the goals of ownership.
Asset Management Strategy (SHA752)
In this course, you will explore the strategic decisions
asset managers make, determining how you can
proactively share information that maximizes your
influence and helps them make better decisions.
You will review the key components of a market
assessment and pinpoint the data needed for effective
analysis. You will develop an understanding of hold
vs. sell decisions and determine how you can help
optimally position your property for analysis. You will
determine strategies for effectively communicating with
the asset manager through periodic status meetings
and site visits. After completing this course you will be
prepared to influence the asset management strategy
for your property and work more effectively with your
asset manager.
CHAT
info@ecornell.com • (866) 326-7635 or (607) 330-3200 outside the USA • eCornell.com
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Asset Management Toolkit (SHA753)
In this course, you will examine the analytical tools
asset managers use to perform critical analyses.
You will conduct both a competitive analysis and
a SWOT analysis on your property. You will explore
benchmarking practices and financial analyses to
identify deviations from expected performance. You
will also examine best practices for projecting capital
expenditures and performing a highest and best use
analysis. You will leave this course with an array of
helpful techniques that will enable you to provide the
data and analysis that asset managers need to perform
their jobs effectively.
Property Management Operations (SHA754)
In this course, you will explore critical aspects of facility
maintenance including best practices for various
types of maintenance, waste reduction strategies,
methods for reducing environmental impact, and
computerized maintenance systems that enhance
efficiency. You will explore several tools critical to the
effective financial and operational management of the
facilities department. You will be prepared to make
critical outsourcing decisions, to manage overlapping
maintenance and housekeeping activities, and to use
the best financial analysis tools to effectively manage
the financial impact of the facilities department.
By completing this course you will gain the skills
necessary to effectively and efficiently manage your
property building operations and extend the useful life
(maximize the value) of the ownership group’s
physical asset.
Electives (choose 2)
• Value Creation and Profitability (LSM311)
• Change, Disruption, and Growth (LSM312)
• Interpreting the Behavior of Others (LSM603)
• Navigating Power Relationships (LSM597)
• Introduction to Negotiation (LSM571)