POLITICAL RESOURCE PLANNING

AND MANAGEMENT SYSTEM

 COGNITO PSEPHOLOGY IN A NUTSHELL

◉ Facilitates targeted strategic indirect campaign from Organization to Poll Management

◉ Ensures election management through technological intelligence -- real time information collection, analysis and delivery
to all stakeholders

◉ Helps corporations to grow audiences and connect with customers/voters in ways that move them to action– use of data
modeling and combination of demographic and psychographic profiling

◉ Applies psychological advancements in various processes of organization management and election campaigning

◉ What’s unique?– All of our services are developed to be backed by technology that has been created through intensive and
extensive research which provides us capability to investigate the entire electorate of any state within 120 to 150 days
 ROAD-MAP

Doing a thorough Research and Data Analytics

of the grassroots level mobilization and
investigation of every village/ward in the state
Insight into our
Processes
 Phase 1 Phase 2 Phase 3 Phase 4
Indirect Campaign--
Empowerment of
Organization
Social Media Election Planning and
Parliamentary Command Center
Profile Establishment of Facilitation Management
Center
a) Political competitive
District Profile Indirect Reinforcement of the
Political Intelligence intelligence
and competitive Party’s Perception b) Consistency
Assembly compliance through Management
Profile Advanced Data Establishment of Internal c) Campaign Planning
Analytics Communication System d) Electoral
using mobile app
Block Profile Management
e) Political Structure of
Influencer Base Targeted Indirect Campaign the booth
Panchayat Building (Perception Management— f) Demand planning of
Profile Online and Offline) the booth
g) Election Day
Village Profile Worker Engagement
Political Program
Infrastructure
Family Organization-- Establishment of Knowledge
Information Requirement Center
VS. Availability
Image Management—Party
and Opponents
 Real Time Voter Tracking

Our one-on-one research interview and voter behavior status will be

updated to you on real-time through our Mobile App.

Once we have the status report

This insight into voter’s
of particular booths, especially
behavioral status, gives party
particular group or family, we
and candidates control over
can take measures to change the
their direct campaigning
face of the campaign in the
process.
party’s favor!
 Phase 1

Parliamentary District Assembly Block Panchayat Village

Profile Profile Profile Profile Profile Profile

◉ Demographic and Psychographic Profiling at Village and Block level considering the factors like Head of the family
(Contact details as well), Family members, Caste/Tribe/Ethnic Group, Occupation, Political Affiliations (if any), Previous Polling
Behavior & Present Political Intention and other factors

◉ Identification of Politically active people at different levels in the administrative structure

◉ Understanding the Psephological history & Identification of Influential People (along with contact details) at all
administrative levels through Advanced Data Analytics and Artificial Intelligence

◉ Identification of politically aligned and non-aligned major and minor social groups based on prominent factors (for e.g. caste)

◉ Key motivational triggers for Influencers, Non-Aligned & Targeted Social Group
PHASE 2
 Social Media Command Phase 2 Political Intelligence and
Center competitive compliance

◉ Create a Social Media Command Center SMCC – real time analysis, for entire social
presence of TDP with the competition analysis –for smarter social politics in action

◉ Market ready to address key issues and monitor damage control, during election & non
election phase

◉ Gaining real-time insights on social & political behaviour through Advanced Data
Analytics

◉ The entire system supports reporting of development and efficiencies of the government,
which can further guide electoral awareness campaigns for TDP and Indirect
campaign against the Opponents.

Influencer Base Building Political Infrastructure

Organization-- Requirement
VS. Availability
 Social Media Command Phase 2 Political Intelligence and
Center competitive compliance

Mobile Screens
Now: In Office Dashboards

Stake-
Holders Electoral

Social Command Centre Tablets Smart Phone

24x7 voter trend tracking in office

and on mobile through Android
Desktop Application of every booth

Influencer Base Building Political Infrastructure

Organization-- Requirement
VS. Availability
 Social Media Command
Phase 2 Political Intelligence and
Center competitive compliance

Digital Accredited Command Center--SOCIAL MEDIA COMMAND CENTRE

Addressing the need gap
BIG CHALLENGE FOR PARTY & PEOPLE

Campaign based activity: Always on activity:

Broadcast Narrowcast, highly targeted
Ad based To
From Content based
Short term Continuous
Through Data
Reach and frequency Analytics Engagement
Distinct activity

Political Infrastructure
Influencer Base Building Organization-- Requirement
VS. Availability
 Social Media Command Phase 2 Political Intelligence and
Center competitive compliance

Our vision is to use real time data to drive decisions on all media
and community management on a daily basis

Community Management
(SCS and Content)

Client Manager gathers insight Decisions are are made on how to

from real-time Mission Control adjust our content, targeted
screens audience, and conversation content

Social Media User

Influencer Base Building Political Infrastructure

Organization-- Requirement
VS. Availability
 Social Media Command Phase 2
Political Intelligence and
Center
competitive compliance

DACC(SMCC)- DEPLOYED IN 3 STAGES

◉ Data Analytics: Aggregating all the different data sources into one single data management
platform and customize data visualisation depending on campaign requirement

◉ Social CRM: Tagging query response/sentiment analysis/real-time data dashboard/Content

management calendar /publishing and off course a single dashboard
to manage query for different assets is a very big story in the local area.

◉ Content engagement: Creative strategy, customizing communication to electoral

conversations real time

Influencer Base Building Political Infrastructure

Organization-- Requirement
VS. Availability
 Social Media Command
Phase 2 Political Intelligence and
Center competitive compliance

METHODOLOGY OF DACC (SMCC)

◉ Command centre executive gathers insight and information from real-time Mission Control screens of
various social media users including their names , numbers, postal addresses and the political
affiliations

◉ This would help us to populate reports and insights from its origin to stream - place wise, district wise
and state wise

◉ Further decisions are made on how to -- counter opposition’s content, Incorporate our content
and conversations

◉ Target Audience analysis and content requirement is done through Social media campaign of content,
area and person and Direct communication of contents and issues

Political Infrastructure
Influencer Base Building
Organization-- Requirement
VS. Availability
 Phase 2 Political Intelligence and
Social Media Command competitive compliance
Center

CONTENT DEVELOPMENT & DISTRIBUTION THROUGH VARIOUS SOCIAL MEDIA

Content is developed by :
◉ Sentiment Analysis of Social Media Content like twitter handles, Facebook and Instagram users
along with interviews taken on ground

◉ Listing out the target audience whom we deliver our content through Twitter, FB, Instagram,
WhatsApp messages in the form of text content ,GIF messages, short videos, story telling, voice-
over message and SMSs

◉ Further, we can measure and monitor all activities within the control centre - individuals,
village/mohalla, city, assembly, district and state level.

Political Infrastructure
Organization-- Requirement
Influencer Base Building VS. Availability
 Social Media Command Phase 2 Political Intelligence and
Center competitive compliance

DACC :Our social command center featuring real time data and trends
Leader Social Buzz
Demographic and
(w/Opponent Tracking)
Psychographic
# Campaign Tracking
CONTEXTUAL insights
(TW, FB, IG WhatsApp) EARNED
DATA
Social Influencers /
Engagers
Geo

OWNED Reach content Video and Gif content

Client Sourced Data Display (Xaxis etc.)
Offline

Political Infrastructure
Influencer Base Building Organization-- Requirement
VS. Availability
 Social Media Command
Phase 2 Political Intelligence and
Center competitive compliance

◉Political Competitive information about strength and weakness of our competitors

◉Critical Political information about all Political Leaders

◉Identification of impact leaders in specific area or social group

◉Social group concentration—area wise, issue wise

◉Need-Gap analysis to counter opposition leaders

◉Understanding “what kind of leaders are required for respective constituency?”—Issue wise, Area Wise, Social
Group wise etc.

◉Local media intelligence -- monitoring & compliance through indirect campaign

◉Identification of Target Leaders/opposition leaders whom Party should promote/invite to join—at all the
administrative levels…from family to state

Influencer Base Building Political Infrastructure

Organization-- Requirement
VS. Availability
 Social Media Command
Phase 2 Political Intelligence and
Center competitive compliance

Administrative Level Requirement vs Availability

Village/Polling Booth Wise Social Group wise party member
Panchayat level wise Office bearers
Block wise Office Bearers
Assembly Constituency Wise Legislative office Bearers
Parliament Constituency Wise Legislative office Bearers

District Wise Office bearers

Based on parameters identified like Caste, Gender, Education and other factors.
Identification of key triggers
To motivate the party members to increase presence and activity(Political affairs) in their respective areas
To motivate people to join TDP actively at all levels of administration
Our project will identify cultural, social and political intentions of the 95% electorate of the state
Political Infrastructure
Influencer Base Building Organization-- Requirement
VS. Availability
 Social Media Command Phase 2 Political Infrastructure
Center Organization-- Requirement
VS. Availability

The research process

drives word of mouth Word of Mouth
campaign by voters campaign is based on
themselves in an trust circles formed by
indirect format to the individuals and groups
targeted audience. during our first field
We achieve this by research. The
deploying/ methodology targets
communicating those individuals and
strategic content in groups indirectly.
the society.

Influencer Base Building Political Intelligence and

competitive compliance
PHASE 3
 Phase 3
Indirect Establishment of Internal
Empowerment of Communication System
Establishment of Campaign-- party Legislative
Facilitation Center Empowerment of using mobile
Cell
organization

◉ Establishing the ‘Facilitation Center’. First of its kind setup in India, for indirect campaign and creating a parallel
system of governance
◉ The Center will aim on emboldening the party cadres through the indirect campaign

◉ Creating a thorough strategy for village level content pushed through call, WhatsApp and field workers.

◉ The Facilitation Center will focus on delivery of local messages for every house and content to be taken on the basis of
the investigation done by us

◉ On the basis of the alignment and non-alignment of various communities in the village with the Party and probable MLA
candidate, the Facilitation Center will focus on a detailed outreach program indirectly

◉ Voter’s perception identification as per present polling intention on fortnight basis through the Center

Worker Image
Targeted Indirect Campaign (Perception Engagement Establishment of
Knowledge Center Management—
Management) Program Party and
Opponents
 Phase 3
Indirect Establishment of Internal
Establishment of Campaign-- Empowerment of Communication System
Facilitation Center Empowerment of party Legislative using mobile
organization Cell

◉ Monitoring and predicting the opponent’s moves and providing suggestions for effective campaign strategy.

◉ Establishing two way direct communication system between the party leaders and the village workers-serves our
purpose, benefitting double fold

◉ Threat and thrust information of the villages in the entire state.-- Preparing a thorough strategy about every
relevant village

Targeted Indirect Campaign for Worker Image

Social Cause, Corruption & Engagement Establishment of Management—
inefficiency (Perception Management) Program Knowledge Center Party and
Opponents
 Phase 3
Establishment of Indirect Establishment of Internal
Campaign-- Empowerment of Communication System
Facilitation Center party Legislative
Empowerment of using mobile
organization Cell

◉ Address key issues and monitor all political activities in every constituency.

◉ Gaining real-time insights to monitor any change in the political behaviour of entire electorate.

◉ Plan and implement awareness programs about popular government initiatives. Empowering
workers/cadres on efficiently assisting the TDP campaign (Running grassroots level worker engagement
program).

Targeted Indirect Campaign Worker Image

Engagement Establishment of Management—
(Perception Management) Knowledge Center
Program Party and
Opponents
 Phase 3
Establishment of Indirect
Empowerment of Establishment of Internal
Facilitation Center Campaign--
party Legislative Communication System
Empowerment of
Cell using mobile
organization

Knowledge Center Powered By DATA ANALYTICS

Facilitation center retrieves the

DATA DELIVERY TO CANDIDATES data from the field force working at
AND CONCERNED IN REAL TIME the village level. After thorough
THROUGH OUR MOBILE APP! analysis it will provide the
information with remedy to the
party Knowledge Center.

Village research activity is held Our trained Field force

through various phases after ensures research conduction
thorough analysis of the village at family level through deeply
demographics such as caste, political embedded survey
intention impact of all party mechanisms, and conduct
campaign and our target audience indirect campaign to targeted
etc. audience

Targeted Indirect Campaign Image

Worker Establishment of Management—
(Perception Management) Engagement Knowledge Center Party and
Program Opponents
 Phase 3
Establishment of Indirect
Empowerment of Establishment of Internal
Facilitation Center Campaign--
party Legislative Communication System
Empowerment of
Cell using mobile
organization
◉ Monitoring of all the party’s perception, do an impact analysis and formulate the strategy

◉ Real time indirect negative and positive campaign services through field executives and facilitation centre by
utilizing the trust circles established during the 1st and 2nd phase

◉ Creating a powerful image among the aligned castes and other demographics.

◉ Gain positive media visibility and push it in the villages and every household

◉ Positive messaging around the leaders

◉ Planning events to showcase positive attributes

◉ Know-how of the opponent campaign, providing intelligence of the opponent campaign and planning
counter campaign.

◉ Running a sustained image campaign for the party and the leaders.
Targeted Indirect Campaign Image
Worker Establishment of Management—
(Perception Management) Engagement Knowledge Center Party and
Program Opponents
PHASE 4
 Phase 4
Political Competitive Constituency Management Campaign Planning Electoral Management
Intelligence

Political competitive intelligence

◉ Information on social and political behavior of all party leaders including their brief biography

◉ Understanding the political and social dynamics thereby analyzing the incumbency factor.
Thereafter identifying the dissatisfied groups for campaign planning

Constituency Management

◉ Allotment of Constituency, Block ,Panchayat, Village, Family to respective State, District, Block &
Panchayat Leaders and Worker/Volunteers

◉ Leader’s visit planning, personalized messages from Party Leaders to workers (motivation!)

Political Structure of Booth Demand Planning of the Election Days

Booth
 Phase 4
Political Competitive Constituency Management Campaign Planning Electoral Management
Intelligence

Campaign Planning

◉ Analysis of viability and appeal of our leaders as well as that of opponents, understanding of various issues
impacting different social groups within state, district and constituency

◉ Identifying key triggers and motivators that can be used to create the positive atmosphere around TDP leaders

◉ Strategizing for sub campaigns and targeted segmented group of voters

◉ Identification & Campaign to disunite and discredit the opposition

Electoral Management

◉ Appointment of Booth level volunteers, officers etc., electoral roll monitoring, new voters enrollment monitoring

◉ Target and plan polling station strategy for poll percentage maximization/minimization

Political Structure of Booth Demand Planning of the Election Days

Booth
 Phase 4
Political Competitive Constituency Management Campaign Planning Electoral Management
Intelligence

Political Structure of the Booth

◉ Probable Party wise affiliations, floating voters and their political intentions, forecast of Polling behavior of booth,
identification of “always on winner’s side” voters

◉ Projection of votes considering all “Permutation & Combinations” of all the parties

◉ Booth Grading considering parties and candidates

Demand planning of the Booth

◉ Forecasting requirement of workers , approximate number of votes required for victory

◉ Target group of voters including information on particular voter behavior for favorable swing

◉ Electoral swing analysis to project probable results

Political Structure of Booth Demand Planning of the Election Days

Booth
 Phase 4
Political Competitive Constituency Management Campaign Planning Electoral Management
Intelligence

Election Days

◉ Keeping close watch on micro level activity of party supporters as well as rival members

◉ Indirectly motivating party workers to bring allotted voters to the polling booth and converting projected target
voters to actual poll (close to 90% poll of party workers)

Political Structure of Booth Demand Planning of the Election Days

Booth
 RESEARCH
Continuous, real time on ground
research and 24x7 feedback
down to village, family and social
media
Data mining and Analytics
Collate, Clean and mine data from
various sources to get useful
insights. Engage with Trust Circle
Demand Planning
INDIRECT CAMPAIGN
Indirect Perception building
programs based on Voters
Analysis
A Psephological Research
on >80% of the families
Empowering the party to win
Communication
Targeted Electorate to EVM
 Thank You
Good Luck for upcoming Elections 