Group 2 JOLLIBHIEE

TONY TAN CAKTIONG

JOLLIBEE

 Tony Tan Caktiong Life story was from a poor family in China who
immigrated to the Philippines in hope that they may have a better life.
His family helped each other out, establishing a restaurant business in
Davao which enabled young Tony to study Civil Engineering in the
University of Santo Tomas. Tony Tan become successful by decided to
shell out P350,000 in an ice cream parlor franchise. ... He opened
Cubao Ice Cream House and Quiapo Ice Cream House. As their
business becomes more and more successful, they started to hire
more people to help them manage it, he have done it when he was 22.

Tony Tan shortcomings/nor failure that he experience was when

Caktiong said the brands that they started but failed to grow included
Mary's Chicken and Copenhagen ice cream.”Maybe not a major
mistake but it's a failure we have in our
history,” Caktiong said. Caktiong concludes that the main thing is to
dream, dream big and not be afraid of it. As he solved this problem
seized a franchising opportunity with Magnolia Dairy Ice Cream and
opened two ice cream parlors.