Taha Ghula

Tasks Done Comment

Research ● Include a wide range of example adverts for You could add
inspiration more adverts.
● Look for similarities and differences between
the adverts e.g all place product image small Video - are these
at bottom right or all use humour, most use ‘conventions’ ie.e
celebrities etc…..are the adverts stereotypical what normally or
for the product type? often happen in a
trainer advert or
just things you
have noticed? You
might need to look
at more than one
advert to find out
and then show.

Detailed advert ● One advert Look again at what

analysis ● Analyse the style & persuasive techniques ‘denotation’ means
● Comment on the deliberate use of colour
● Explain the narrative or theme Explain WHY the
● WHat order is the information delivered in? branding stands
● Is an image of the product included, where is out.
it placed?
● Is the price included? What are the
● Celebrity endorsement? persuasive
● Branding, logo, slogan or house style? techniques?

How is Kobe
represented as a
team player?

Think about what

the slogan and sell
line are
saying….how does
that link to the
image?

Comparing ● Magazine advert conventions I have added this

platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s)
Audience ● Gender
● Social economic background
● Aspirations
Moodboard ● Images
ideas ● Colours
● Typography, text styles & colour

Brand name & ● Connotations You need to invent

Slogan ● Aspirations a brand name and
● Colour a slogan
● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour You need to invent

● Placement & size a logo and
● How it links to the product consider the style
● Market research - ask friend and family which of fonts you will
they prefer & why use

Location ● 2-3 different possible locations You have

● Which location did you pick and why? mentioned on your
● Access/permission? mood boar but this
● How busy? really needs more
● Natural light at different times of the day details, picture a
● Logistics - getting model(s) and equipment choice of locations
there (see list to left)

Models, ● Pictures Again you need

makeup and ● Description of their ‘look’ and why they might ALOT more dtails -
clothes be a good fit for the product and brand see list to left
● Very brief bio, any modelling experience or
confidence in front of a camera
● Make up - ‘look’ and who will do
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they A brief mention so
Equipment needed? far!
● DSLR/tripod/lights/reflectors/greenscreen etc.
Include a full list with images

Photos & Draft ● Some unedited photos

edits ● Photos from any second photoshoots
● First rough edits to decide on placement of
images and text etc
● Refined edits as your ideas develop
● Final adverts
(MAGAZINE/BILLBOARD/SOCIAL MEDIA
BANNER)

Focus group ● Which adverts do the focus group prefer?

● Pie chart and/or bar graph to show results
● Quotes from feedback
Evaluation ● Your own final evaluation of WWW and TIF

Comment

Taha, I like slide three and your detailed analysis is coming along well. You do, however, have quite a
lot of work missing or unfinished! You MUST catch up as soon as possible.

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*