Laith Abdulsalam

Tasks Done Comment

Research ● Include a wide range of example adverts for I am not sure the
inspiration version I have is
● Look for similarities and differences between finished? You only
the adverts e.g all place product image small have 2 bullet
at bottom right or all use humour, most use points for the video
celebrities etc…..are the adverts stereotypical advert….
for the product type? It would be a good
idea to have two
video adverts to
compare.

Detailed advert ● One advert

analysis ● Analyse the style & persuasive techniques
● Comment on the deliberate use of colour
● Explain the narrative or theme
● WHat order is the information delivered in?
● Is an image of the product included, where is
it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this

platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s)
Audience ● Gender
● Social economic background
● Aspirations

Moodboard ● Images
ideas ● Colours
● Typography, text styles & colour

Brand name & ● Connotations

Slogan ● Aspirations
● Colour
● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour

● Placement & size
● How it links to the product
● Market research - ask friend and family which
they prefer & why
Location ● 2-3 different possible locations
● Which location did you pick and why?
● Access/permission?
● How busy?
● Natural light at different times of the day
● Logistics - getting model(s) and equipment
there

Models, ● Pictures
makeup and ● Description of their ‘look’ and why they might
clothes be a good fit for the product and brand
● Very brief bio, any modelling experience or
confidence in front of a camera
● Make up - ‘look’ and who will do
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they
Equipment needed?
● DSLR/tripod/lights/reflectors/greenscreen etc.
Include a full list with images

Photos & Draft ● Some unedited photos Some great photos

edits ● Photos from any second photoshoots in google
● First rough edits to decide on placement of classroom, please
images and text etc get them on your
● Refined edits as your ideas develop blog and explain
● Final adverts which you will be
(MAGAZINE/BILLBOARD/SOCIAL MEDIA using and why.
BANNER)

Focus group ● Which adverts do the focus group prefer?

● Pie chart and/or bar graph to show results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW and TIF

Comment

Laith, I am very concerned, none of your work for Brief 12, Assignment 2 is on your blog. I can’t give
you feedback until I see your work. Please ask if you need help.

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*