PRESENTS

IMMUNOPAEDIA 2020
BEEMARIYO SE DOORI
IMMUNITY ZARURI
 EVENT BRIEF

NAME OF THE EVENT: IMMUNOPAEDIA 2020

EVENT TYPE: CSR EVENT

DURATION: ONE DAY

DATE: 10 NOVEMBER 2020

EVENT LOCATION: 11 GOVERNMENT SCHOOLS (1 from each district)

THEME: WORLD IMMUNITY DAY CELEBRATION

 CONCEPT NOTE :

Dabur Chyawanprash, as we know is a time-tested Ayurvedic formulation of Ayurvedic

herbs renowned for boosting the immune system and thereby providing several health
benefits and protection from everyday infections.

The event is, therefore, a wonderful opportunity for Dabur Chyawanprash to raise
awareness of the value of immunity and health benefits amongst students and teachers
in a variety of Delhi Governments Schools.

The event also allows the students of the participating schools to get acquainted with the
Dabur Chyawanprash while learning the benefits of a healthy lifestyle and the
importance of building immunity as they celebrate World Immunity Day together!
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Event Proposal

Prepared for:

DaburEvent
Chyawanprash

Event: Immunopaedia 2020

 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

About us:
While the world is evolving and where change is the only constant, outstanding and
brilliance is now on the edge of old-fashion, and the market seeks indispensable change.
Kult World, as it says, we strive to craft, create and engineer something which is less
common, unique and tilted towards a bit more cult.
We are a nationally recognized event planning & organizing company based out of Delhi.
We started with a purpose to provide one stop solutions for all your Event-related
worries. Kult World specialize in corporate events management, BTL activation. We
are also highly recommended for conference event organizing and exhibition stall
designing.

We’ve always delighted ourselves in being more than just an event organizer firm. We
proudly present STAGE WORLD, a complete production house having all the experience
& capabilities of producing & managing exhibitions & events. The in-house staging unit,
fabrication & designing workshop, audio visual equipment & basic sound and catering is
our biggest asset to provide the state of the art equipment, technical staff and
experienced event support around the world.

Why us?

● End to End solution for all your event related requirements

● Creating a great customer experience each time

● Long standing business relationship with best companies

● Accreditation with multiple Corporate and Brand Promotions

● Experience of 10 years in delivering value added services

 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Our Services:

● MICE
We organize, plan & execute Meetings, Incentive, Conferences and Exhibitions
(MICE) events according to the business and provide end to end requirements of the
clients.

● Production & Technical

Our top of the line equipment and highly talented sound & light engineers and
the Production team shall be able to materialize the idea and concept that you have in
mind in producing a great show and entertainment for your guests.

● Catering Services
We are associated with the best and the finest catering service providers in the
city to make sure your guests will get the best food and drink experience in your event.

● Artist Management
We are among the leading artist management companies in Delhi which deliver
exceptional services to match the expectations of the client. we are proficient in
coordinating with them according to the requirements of clients.

● Security
We always put in mind your guest safety and security. We have the best and
highly trained security crew for protection and first aid that will ensure your guests
safety in your event.
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Details about the proposed event

● Who?

Target Group: Students from class 1st to 9th

Geographic: Delhi, NCR

● What?

The event will focus on celebrating “The World Immunity Day” in 10 different
government schools by carrying out a day filled with fun activities for the students of
classes 1st to 9th in a way that also creates awareness about the benefits of a healthy
lifestyle and the importance of Immunity.
The event will be a CSR campaign event where Dabur Chyawanprash will not be just
creating awareness but will also be providing/sponsoring Mid-Day meals to these
particular schools where the event will take place.
The event also focuses on how Dabur Chyawanprash is an easy and a great way of
boosting immunity and staying healthy!

● When?

Since the Dabur Chyawanprash is known for its immunity boosting benefits, the event
will be a one day event and will be carried out on the occasion of the World
Immunitzation Day, i.e November 10, 2020
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

● Where?
Below are the list of top 10 delhi govt. Schools where the event “Immunopaedia 2020”
will take place :

S. No. School Name School Address

1. Sarvodaya Kanya Vidyalaya Kiran Vihar - East Delhi
2 Sarvodaya (Co-ed) Vidyalaya Hari Nagar, L- Block- West Delhi
3 Sarvodaya Vidyalaya Shakti Nagar - North Delhi
4 Sarvodaya(Co-Ed)Sr. Sec. School Safdarjung Enclave - South Delhi
5 Rana Pratap Sarvodaya Vidyalaya Rajender Nagar - Central Delhi
6 RDJK (G) Co-ed Sr. Sec. School Bhajanpura - North East Delhi
7 Rajkiya Pratibha Vikas Vidyalaya Lajpat Nagra - South East Delhi
8 Harewali-G(Co-ed)Sr. Sec. High School Harewali - North West Delhi
Government Sarvodaya Co. Ed. Senior R.K. Puram, Sec - 6, South West
9
Secondary School Delhi
10 P&T Sec. School Atul Grove Road - New Delhi
Bipin Chandra Pal Government Sarvodaya
11 Babar Pur - Shahadra
Kanya Vidyalaya

● Why?

- To Promote Dabur Chyawanprash as an Immunity Boosting Healthy food

product.
- To create awareness about the importance of Immunity and a healthy lifestyle.
 - To celebrate World Immunity Day

011-27515617 / +91 9999555500

info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

● How?
The event will be carried out by creating a schedule of activities that helps us
justify the objectives of the Immunopaedia. The schedule is as following:
011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Activities Details:

Common Activities for all the classes

1. Introduction Session: The representative of our agency will interact with the
students and will explain them about the event and will discuss with them a few
information regarding Dabur Chyawanprash

2. Zumba and Aerobics: Fun activity for the students to make them physically active
and explain them the importance of including physical activities in their daily routine.
For this activity we will be sending 2 instructor in each school.

3. Movie Screening: Animated movies based on ‘Functioning of Immune System’ will

be shown to the the students. The movies will be selected on the basis of student’s
mental ability to understand the concept and thus the students will be divided into 3
groups: Group 1 will be from 1st to 3rd, Group 2 will be from 4th to 6th and Group 3 will be
7th to 9tth During the time of screening a member from Kult will be there with the
students to have an interaction with them.

4. Final Interaction with the students: After the completion of all the activities a
last interaction will be done with the kids, where the agency representative will
distribute Dabur Chawanprash goodies to the students along with a participation
certificate
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Individual Activities

1. For class 1st to 3rd

A ‘Coloring’ competition will be organized for the kids in which they will have to fill
colour in a Dabur Chawanprash bottle. One student from each grade will be selected
from all the 11 schools, who’s coloring presentation (in terms of color combination) is
the best. The select student’s colored design will be used as Dabur Chayawanprash’s new
bottle design.
2. For class 4th to 6th
The students of class 4th to 6th will hav e an ‘Poem Recitation’ competition where they
will have to write and recite poem, having ‘Immunity’ and ‘Dabur Chyawanprash’ are
key elements. The students will have the freedom to write the poem at home and recite
them in the school. One student from each grade will be selected from all the 11 schools,
who’s poem will be used as Dabur Chyawanprash’s new Jingle.

3. For class 7th to 9th

The students of class 4th to 6th will hav e an ‘Ad. Mad’ competition where they will have 5
mins to write a script and 3 mins to enact it. The script must include two words
‘Immunity’ and ‘Dabur Chyawanprash’ . For this activity the students will be divided
into groups. One script from each grade will be selected from all the 11 schools, which
will be used for making Dabur Chyawanprash’s new T.V. Commercial.
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

Agency’s Role
The Agency will provide all the support from the preparation stage to the post-event
assessment. The Agency would approach all schools, traders, mid-day food NGOs and
media houses for reporting. The agency will also design the creatives, write a press
release, and even execute the event.

Promotion Techniques
1. Goodies having Dabur Chyawanprash logo on them
2. Post Event Press Release
3. Social Media Promotion
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

EVENT BUDGET

Items Quantity Cost

I Creatives
Gate Banner 1x11 14,850
Stage Banner 2x11 44,000
Poster 12x11 39,600
Standee 6x11 8,250
Total 1,06,700

II Talents
Zumba Instructors 2x11 66,000

Total 66,000

III Goodies and Certificates

Crayon Box 480x11 1,58,400
School Bags 1440x11 19,00,800
Dabur Sachtes 4320x11 4,75,200
Participation Certificates 1440x11 1,58,400
Coloring Sheets 480x11 26,400

Total 27,19,200

IV Mid-Day Meal
For classes 1st to 5th 800x11 88,000
For classes 6th to 9th 640x11 1,05,600

Total 1,93,600

V Travel Allowance 2x11 11,000

VI Equipments
Projector 1x11 55,000
Music System 1x11 1,10,000

Total 1,65,000
 011-27515617 / +91 9999555500
info@kultworld.in
13-B/1 Vikas Tower,
Janakpuri, New Delhi 110046

BUDGET SUM-UP

Sum up

Creatives 1,06,700
Talents 66,000
Goodies and Certificates 27,19,200
Mid-Day Meal 1,93,600
Travel Allowance 11,000
Equipment 1,65,000
Miscellaneous 8,500

Total 35,80,000
 POST EVENT PRESS RELEASE

Press Release
Dabur Chyawanprash Celebrated Immunopeadia in Delhi’s
Government Schools

Delhi, November 11, 2020: Intending to improve the health of the country’s future
generation, Dabur Chyawanprash the flagship health-care brand from the House of
Dabur, celebrated World Immunization Day. First, in it’s kind, Dabur Chyawanprash
celebrated this day by organising immunity awareness workshops and activities, with
the aim of educating the students about the need and importance of a strong immune
system. To grab the attention of the students towards the concept, two short films were
screened along with some sports activities for government school kids in Delhi. This
Immunopaedia initiative by Dabur was in addition to the company’s many community-
driven activities to provide a better and healthy environment for the children.
To highlight the importance of having a proper immune system Dabur showcased short
animated films to the children that talked about the importance of practicing proper
hygiene, on-time vaccination, physical activities, and healthy eating habits. Keeping
these key points in mind various fun activities were organized for the kids like educating
them about the importance of regular hand wash and proper sanitization, getting them
involved in Zumba and Aerobics and many more fun activities. Also, keeping in mind the
importance of healthy eating, Dabur Chyawanprash, took the initiative of providing mid
day meals filled with immunity boosting ingredients to these schools for a week.
The company believes that a proper nutritious diet is a key component in building a
child’s immunity and Dabur Chyawanprash helps in giving the immunity build up a boost.
To encourage the students to adopt healthy eating habits, the company will provide
small Dabur gift hampers to the children after every meal.
Speaking on the occasion, Mr. Rajeev John, Marketing Head-Health Supplements of
Dabur India Ltd., appraised the efforts of Dabur’s Chyawanprash team towards
securing a healthy future of the kids. Mr. Malhotra said that he firmly believes that by
acting as an immune booster, Dabur Chyawanprash will facilitate the healthy growth of
a child. He also said that with the help of Dabur Chyawanprash, parents can make their
children healthy as well as active and attentive in school.
Dabur India Ltd. plans to organise more such initiatives at the school level, to improve
the health of youngsters.

About Dabur Chyawanprash

Made with 2,500 years old Ayurvedic formula, Dabur Chyawanprash is one of the best
immunity building products as it is completely chemical-free and is made of all the
natural ingredients. This immunity booster by Dabur is a combination of herbs and plant
extracts in a base of Amla fruit pulp.
About Dabur India
With 135 years old legacy, Dabur India Limited is one of the leading FMCG companies
in India. India’s most trusted Ayurvedic brand, Dabur India includes five flagship brands
with distinct brand identities with Dabur being their master brand (dealing in natural
health care products), Vatika for premium personal care, Hajmola for digestives, Réal
for fruit-based drinks and Fem for fairness bleaches & skincare.

For further media queries, please reach out to:

Kult World
Aastha Chowdhry at +91 9810575499 or aasthachowdhry@kultworld.in
 VENUE CHECKLIST

Requirements

Capacity (Approx. 2000 Students) Yes 30m x 50m Ground Area

Auditorium Hall Yes

Multiple Class Rooms Yes 4 Section of Each Class

Stage Area Yes

Entry exit gates Yes 2 Gates

Notice boards Yes 1 board in each corridor

Parking Area Yes Outside the school building

Reception Area Yes 1 Reception

Mics Yes Min. 2