ASSIGNMENT ON

MARKETING PLAN
 Course Details:
Principles of Marketing
Code: MKT101
Submitted To:

Sigma Islam
Lecturer,
Southeast Business School (SBS),
Southeast University.
Submitted By:

Name ID No.

Redwan Riyad 2019010000121

MD. Shafayet Hossain 2019010000124

Kamrul Islam 2019010000032

MD. Shafikul Islam 2016010000210

Shahriar Rahaman Tanmoy 2018210000009

MD. Shaidur Jaman 2019010000112

 Letter of Transmittal

To,
Sigma Islam,
Lecturer,
Southeast Business School (SBS)
Southeast University,

Subject: To submit an assignment on “Marketing Plan”

Dear Ma’am,
It gives us immense pleasure to submit the term paper on “Marketing
Plan”, as requirement of the course “Principles of Marketing”
MKT101.
Apart from the academic knowledge, we have got the golden
opportunity to acquaint with the role of marketing plan.

It has to be mentioned further that without your expert advice and

guidance and the contribution of all member it would not have been
possible to complete this term paper. We will be pleased to answer
any sort of query you may regarding this report.
Thank you.
Sincerely Yours,
(On behalf of the group)
MD. Shaidur Jaman
2019010000121
Acknowledgement:
“It is not possible to prepare a project report without the assistance &
encouragement of other people. This one is certainly no exception.”

I am ineffably indebted to all my teammates for conscientious

guidance and encouragement to accomplish this assignment.

I am extremely thankful and pay my gratitude to my faculty “Sigma

Islam” for her valuable guidance and support on completion of this
project in its presently.

I extend my gratitude to “Southeast Business School” for giving me

this opportunity.

On the very outset of this report, I would like to extend my sincere and
heartfelt obligation towards all the personage who have helped me in
this endeavor. Without their active guidance, help, cooperation &
encouragement, I would not have made headway in the project.

At last but not least gratitude goes to all my friends who directly or
indirectly helped me to complete this project assignment.

Any omission in this brief acknowledgement does not mean lack of

gratitude.

Thanking you,
MD. Shaidur Jaman
 Table of Contents

No. Content Name Page no.

1. Executive Summary 01

2. Current Market Situation 02

3. Market Description 03

4. Product Review 03

5 Competitive Review 04

6. Channels and Logistics Review 05

7. S.W.O.T Analysis 05

8. Objectives & Issue 08

9. Marketing Strategy 09

10. Marketing Communication Strategies 10

11. Marketing Research 10

12. Action Programs 10

13. Budget 11

14. Controls 11

15. Conclusion 12