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Communication is a process of exchanging thoughts and ideas between two or more peoples who hold 888-888-8888 Text me
different standpoints and aim to achieve mutual harmony. Communication is a dynamic process to express
and share thoughts and ideas and knowledge within peoples. The seven elements that affect the By providing your phone number, you agree to receive a one-
communication process are: automated text message with a link to get the app. Standard
messaging rates may apply.
Sender: the person who intends to convey the message to another person is known as the sender.
Ideas: it is the thought that one person wishes to share with others.
Encoding: communication needs some signs, words, codes, and certain other symbols to make the ideas
understandable to other persons. Encoding is the process of making ideas or thoughts meaningful to
others. My Textbook Solutions
Communication channel: the sender has to choose a channel to send his or her messages to other people.
It can be verbal or nonverbal communication. It can be written or technical coding. It also can be formal or
informal communication.
Receiver: the receiver is the person who receives the message.
Decoding: after receiving the message receiver decodes the meaning hidden behind that message.
Successful decoding indicates a complete understanding of the meaning of the messages.
Feedback: Feedback is the process through which the receiver ensures that he has got the message and
Management Introduction
understands them successfully. 14th Edition to...
All of these elements of communication should be used by marketers to reach the target market. Hence, it 5th Edition
is essential to focus on the idea and process through which marketers can communicate with their target
recipients. Marketers should use unique and innovative ideas to deliver them in an effective manner called
promotion.
Google and Amazon are the two most contemporary brands that use communication elements very well.

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