BUSINESS STUDIES (CLASS XII C)

UT III QUESTION PAPER

3 Marks

Q10 . Identify the Marketing Management philosophy adopted in the following cases: 1. Mansi, a shoe manufacturer for school
students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of
production. 2. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a
water bottle holder to the existing design. 3. Jasdeep, a dealer in school uniforms, decided to maximize his profit by using
different aggressive promotional efforts. 4. Amar is engaged in manufacturing of refrigerators. He surveyed the market and
found that customers need a refrigerator with a separate provision of water cooler in it. He decided to launch the same
refrigerator in the market.

Q11 Tata International Ltd. earned a net profit of Rs. 50 crores. Ankit the finance manager of Tata International Ltd. wants to
decide how to appropriate these profits. Identify the decision that Ankit will have to take and also discuss any three factors
which help him in taking this decision.

4 MARK

Q12 The directors of a manufacturing company are thinking of issuing Rs. 20 crores worth additional debentures for expansion
of their production capacity. This will lead to n increase in debt equity ratio from 2: 1 to 3: 1. What are the risks involved in it?
What factors other than risk do you think the directors should keep in view before taking the decision? Name any four factors.

Q13 Atul and Ajay are good friends. They decide to set up a digital printing press together as both of them are compute
wizards. They plan to offer various types of printed products including labels, manuals, marketing material, memo pads,
business order forms, T-shirts, mugs etc. They set standards for every aspect of their work in order to create an efficient
working environment. As per the standards, an average person types between 38 and 40 words per minute. Keeping this in
mind, they engage two typists Bitto and Raju and assign them work accordingly. Within two days, they realize the output in
terms of typing work done by Raju is too less as compared to the desired output. On inspecting, Atul finds out that Raju’s typing
speed is between 18 and 20 words per minute only. But Raju exhibits great skills in designing work and is a good human being.
Hence, Atul and Ajay decide to retain him for doing creative work and appoint a new typist. In context of the above case: 1.
Identify and explain the function of management being discussed here. 2. List the steps involved in the function of management
as identified in part (a).Also, quote the lines from the paragraph relating to each step.

5 MARK

Q14 Roshan is the chief of ‘Khidmat’ restaurant located in the city of Bangaluru. The place is known for its exquisite Mughlai
cuisine especially mutton briyani and kababs. All the food is prepared under Roshan’s purview. The various activities in the
kitchen are initiated in accordance to his instructions. He is very clear and specific in issuing instructions to his subordinates in
order to ensure smooth working of the department. He personally oversees the method followed by the chefs for preparation
of each dish. He misses no opportunity to praise his subordinates for their good work. All his team members feel very happy
and satisfied under his direction. He provides constant guidance to them in order to improve upon its taste and presentation
and also encourages them to innovate and be more creative in their work. In the above context:

1. Identify the various elements of directing mentioned in the above paragraph by quoting lines from the paragraph. 2.
Describe briefly any two points to highlight the importance of directing as a function of management.

6 MARK
Q15 Rajiv is working as Personal Manager in a company. The specialty of the company is that financial position of all the
employees is good. The employees working here are honest punctual and hardworking. The CEO of the company asked him to
suggest a method of motivation. The CEO asked him to suggest a method which is happily accepted by all the employees. Rajiv
spoke to many employees in this connection. Some employees suggested give more importance to individual autonomy,
another suggested good performance should be appreciated another group suggested to award, certificate, trophies to
recognize the good performance. Mr. Rajiv mixed all and suggested a method of motivation to CEO. The CEO happily accepted
that and it was immediately implemented. Within few days the company’s growth rate appeared to have become fast.

1. Identify the functions of management indicate in the above paragraph. 2. Which motivation methods were suggested by
different group of employees? 3. Which motivation method combines all the above stated and was suggested by personal
manager?

Q16 Nischay, after completing his masters in computer engineering decided to start his own business. He visited his uncle Mr.
Jaiprakash who has been running a successful business in web designing. He shared with Nischay that the main reason for his
success in the business lies in his approach of building web sites according to the specifications of the clients but also providing
continuous online assistance to them and handling their grievances effectively and doing all this at a profit. He provides these
services at competitive prices. Anybody interested in getting the web solutions can contact him through his website. Moreover,
whenever the market is sluggish he tries to create demand by offering short-term incentives to the buyers. In the context of
above case: 1. Define the term ‘Marketing Management’. 2. Briefly explain the various elements of marketing mix being
pursued by Mr. Jaiprakash by quoting liens from the para.