The ParkingBot

APP
Marketing plan
 App for
AFFORDABLE &
CONVENIENT
parking of

CARS
PARKING is Inefficient around the globe
 Goal For Customers
Help Customers
Save Time and Money

Safe & Affordable Parking

 Goal For
The ParkingBot
INCREASE CONSISTENT
NUMBER OF CONVERSION
DOWNLOADS - TO PREMIUM
FREE VERSION
THE VERSION
ParkingBOT

GENERATE CONTINUOUS MOMENTUM

 GOAL OF The ParkingBOT
Save
Time

and Money
 COMPANY REVIEW
AFFORDABLE PARKING APP
MINIMAL CONVENIENCE FEE CHARGED
FREE AND PREMIUM VERSION
AVAILABLE
INCREASING COVER OF AREAS
(PARKING LOTS BOOKING) WITH APP
COMPETITION
 City Managed Facilities
 Commercial Building Developers
 Companies that provide parking for employees
 Restaurants and Hotels that provide Parking
 Other Parking Apps Available
 TARGET CUSTOMERS
Target Segment-
 Employees – During Working Hours
 Concert-Goers/Trade Show
Attendees/Shopping Complex
Visitors
 Travelers (Airport/ Metro/
Railway Parking)
Achieve 200+
downloads a day
within a week of
launch
Get 3-5%
conversion into
Premium Version
Increase Relevant Traffic to
landing Page with conversion
rate 3-5%

Upload App on Google Play and

Amazon App Store

Good Press Coverage

for Apps

Optimize App
Maintain momentum
HIGHLIGHTING
Headline – To get the BEST and Cheapest parking in Vicinity

Benefits – Free Version

Features – services provided by ParkingBOT

Premium Version – available packages

What is New? – Updated services
 FREE VERSION
 Lowest price
 Accept Credit Cards
for payment
 Provide basic
amenities in Garage
 Option to Compare
Prices for Best Deal
Way finding to destination and Parking lot
Promise Security measures – 24 Hours
Displays Number of Parking spaces available
 PREMIUM VERSION
 Car Washing
 Parking Lot Booking , a day in
advance
 Valet Parking with Drive Home
option available
Average Amount spent on Parking
per Day =$10
Amount spent in a month = $300
Premium Price Offered by
ParkingBOT=$250/Month
Other Benefits –
 Valet Parking
 Car Washing
 Book Parking a day before
 Creating FB adds & drive traffic to landing page
 Tie Up with Press Reporters for good press
coverage
 Use App Store Optimisation for user friendly
experience and to attract traffic
 Analyse Customer Behavior and Improve service
 Using Coupons (1 day free Parking
for 2 days Parking ) – Ensuring
Commitment of Customers
 Co-Branding
 Sponsorships in events attended
by Target segment
 Upgrading App after every
6 months with additional features
in Free and Premium Versions
 VERSION
 Valet
Parking
Available
 Car
Washing
Team
 Collaborate with
Online Payment
Company
 Contract with Parking
Lot Owners
 Option for owners to sign in
through this app to get booking
for their parking Space – EARN
MONEY
 Hire Sales Team, App
Development Team, Valets, Car
Washers, Security teams
The ParkingBot
APP