BUSINESS PLAN

THE ANONYMOUS FARM

We aim to serve you

Prepared by
NB BAKASHALA
+27 67 8888878
MM KABULA
+27 63 0648113
Merveillekabula243@gmail.com

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THE ANONYMOUS FARM//BUSINESS PLAN
 Table of Content

1.0 Executive Summary

1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
3.0 Products
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Industry Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 SWOT Analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2 Competitive Edge
5.3 Marketing Strategy
5.4 Sales Strategy
5.4.1 Sales Forecast
5.5 Milestones
6.0 Management Summary
6.1 Personnel Plan
7.0 Financial Plan
7.1 Start-up Funding

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THE ANONYMOUS FARM//BUSINESS PLAN
 7.2 Break-even Analysis
7.3 Projected Profit and Loss
7.4 Projected Cash Flow
7.5 Projected Balance Sheet
7.6 Business Ratios

Appendix

Table: Sales Forecast

Table: Personnel
Table: Profit and Loss
Table: Cash Flow
Table: Balance Sheet

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THE ANONYMOUS FARM//BUSINESS PLAN
 Statement of confidentiality
and non-disclosure
This document contains proprietary and confidential information. All
data submitted to [Receiving party] is provided in reliance upon its
consent not to use or disclose any information contained herein
except in the context of its business dealings with THE ANONYMOUS
FARM. The recipient of this document agrees to inform its present and
future employees and partners who view or have access to the
document’s content of its confidential nature.

The recipient agrees to instruct each employee that they must not
disclose any information concerning this document to others except
to the extent that such matters are generally known to ad are available
for use by, the public. The recipient also agrees not to duplicate or
distribute or permit others to duplicate or distribute any material
contained herein without THE ANONYMOUS FARM’s EXPRESS
WRITTEN CONSENT.

THE ANONYMOUS FARM retains all title, ownership and intellectual

property rights to the material and trademarks contained herein,
including all supporting documentation, files, marketing material, and
multimedia.

BY ACCEPTANCE OF THIS DOCUMENTS, THE RECIPIENT AGREES TO BE

BOUND BY HIS AFOREMENTIONED STATEMENT.

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THE ANONYMOUS FARM//BUSINESS PLAN
1.0 Executive Summary

The Anonymous Poultry is a small farm located in Pretoria, Gauteng.

The company is requesting funding of $11500.00 for immediate
purchase of the land, building and other assets necessary to open an
organic chicken farming operation. The company will be the only farm
in the area to provide the local community with organically raised
chickens and goats, goat milk, cheese & butter and eggs.

During the year 1 start-up phase, The Anonymous Poultry will require
a period of time to raise the products the company intends to market
for sale. As soon as the company has accumulated sufficient product
to sell, The Anonymous Poultry will establish a customer base at local
point of sale farmers’ markets. The projected Profit and Loss Table for
both Year 2 and 3 for The Anonymous Poultry reflects the company
operating at then expected full capacity. After the demand of this
market has been adequately serviced, The Anonymous Poultry plans
to consider expanding operations by including various other venues to
market their products including but not limited to obtaining shelf
space at small local grocery businesses within the target market area
and possibly expanding the product line to include ducks and geese.

The Anonymous poultry will inject new life into the farming and
basically in the boiler poultry market, with engineering method of
continuous improvement we benchmark existing business to bring
efficiency and effectiveness, using our new system and skills to
develop creative new farming options.

A team composed with hard works and skilled mates that will
contribute as possible as they can to bring advanced skills, industry
insight, and a great market opportunity will allow to reach a
profitability.
Team composition and task allocation.
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THE ANONYMOUS FARM//BUSINESS PLAN
1.1 Objectives

The objective of The Anonymous Poultry for this business plan is to

obtain funding of $11500.00 for the following:

• Purchasing land and a building.

• Purchasing machinery and equipment.
• Purchasing animals and feed.
• Purchasing fencing.
• Hiring employees.
• Advertising and marketing expenses.

1.2 Mission
The mission of The Anonymous poultry is to establish an organic
farming business capable of servicing the local community by creating
jobs and producing healthy, high-quality products that customers will
benefit from.
The Anonymous poultry will offer a large menu repertoire, from
traditional favorites to creative inventions. All the production
facilities, process and final products will be done under strict
supervision of the authority.

1.3 Keys to Success

The key to success is to meet and exceed the customer's needs in
terms of quality of food and excellence of service.

Location

Still in the process of finding a place.

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THE ANONYMOUS FARM//BUSINESS PLAN
2.0 Company Summary
The Anonymous Poultry is a farming operation that provides the local
community with organically raised chickens and goats, goat milk,
cheese & butter and eggs. The company will establish a customer base
at the local farmers’ market and expand operations through internet
marketing and other venues. The company’s products may be
acquired at various local point-of-sale markets, they may be picked-up
at the business location or they may be freshly delivered to the
customers.

2.1 Company Ownership

The Anonymous Poultry is a subchapter S corporation located within
a township in Pretoria Gauteng. The Anonymous poultry is a common
proprietorship owned by MM KABULA, NB BAKASHALA, SMITH and
ROSE LUBWANGA who are also loyal employees and each have a 25%
ownership stake in the corporation.

SHARES
Name Title (if Applicable) Number of Shares Percentage

NB BAKASHALA Mr 1 25%

MM KABULA Mr 1 25%

SMITH Mr 1 25%

R LUBWANGA Ms 1 25%

Total 4 100%

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THE ANONYMOUS FARM//BUSINESS PLAN
2.2 Start-up Summary

The Anonymous Poultry is requesting total funding of $11500, 00.

Start-up expenses of $500 will be incurred prior to opening for legal
fees, labor, office equipment & supplies and feed. Before The
Anonymous Poultry can begin operations, $8500, 00 of the requested
funding is required to purchase the start-up assets including the land,
building, fencing, machinery & equipment, and an inventory of
animals. The remaining $2500, 00 of the total funding is to be retained
as available cash which will permit the company to maintain
operations during the initial start-up period while the company must
wait for sufficient product to become available for sale.

Table: Start-up
Start-up

Requirements
Other $2500
Start-up Expenses $8500
Legal $250
Labor $250

Total Start-up Expenses $11500

Start-up Assets $0
Cash Required $11500
Other Current Assets $0
Long-term Assets $0
Total Assets $0

Total Requirements $11500

Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required $11500

Assets
Non-cash Assets from Start-up $11500

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THE ANONYMOUS FARM//BUSINESS PLAN
 Cash Requirements from Start-up $0
Additional Cash Raised $0
Cash Balance on Starting Date $11500
Total Assets $11500

Liabilities and Capital

Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0

Capital

Planned Investment

BARON $2875.00
MERVEILLE $2875.00
SMITH $2875.00
ROSE $2875.00
Total Planned Investment $11500.00

Loss at Start-up (Start-up Expenses) ($0)

Total Capital $11500

Total Capital and Liabilities $0

Total Funding $11500.00

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THE ANONYMOUS FARM//BUSINESS PLAN
 Products/ Services
Bringing to the customer the best service in processing
Products/ Services Description
Broiler poultry

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THE ANONYMOUS FARM//BUSINESS PLAN
EGGS

Other meats
Turkey: the huge peace of any part of turkey will be putted in a
beautiful box of any size for the best service of our customers

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THE ANONYMOUS FARM//BUSINESS PLAN
Pig: in many form customer accordingly

Lamb: unbelievable variety in an identical quality performance

Goat: specialty in the enjoyment

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THE ANONYMOUS FARM//BUSINESS PLAN
Unique Features or Proprietary Aspects
A simple word of “More benefit with less Recourses”
Research and Development
In term of technology and industry development there is nothing
better than an industrial combine with a geological engineering also
an environmental technician to create such a complex sanitary
business.
4.0 Market Analysis Summary
Price premiums are important for the profitability of small organic
farmers, and so many sell directly to consumers in farmers ‘markets.
The decreased costs on these expenses, along with the premium
which consumers pay for organic products.
The Anonymous Poultry is a small proprietorships business that
exercises care and diligences in managing operating expenses while
providing a variety of healthy products that costumers will enjoy and
consider an exceptional value.
4.2 Target Market Segment Strategy

The Anonymous Poultry will establish a customer base at the various

local farmers’ markets and proceed to solicit customers through
internet marketing. The website will include pictures of the farm and
animals as well as a brief description of the products and services
offered by the company. The company’s products may be acquired at
the various local point of sale markets. They may be picked-up n at the
business location or they may be freshly delivered to the customers.

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THE ANONYMOUS FARM//BUSINESS PLAN
4.3.1 Competition and Buying Patens.

The competition for The Anonymous Poultry consists of several large

farms using traditional chemicals and pesticides in their operations.
The higher yields and lower prices are factors to consider for the
company to compete in the market. Although costs for organically
produced products are lower, the increasing trend of consumers and
the premium pricing for healthier, more nutritious products will
permit The Anonymous Poultry to operate successfully in the local
target area.

Main Competitors

Name Sales Market Share Nature/Type

Endura Poultry 1 Common Broilers
Earlybird Farm 4 Common Pork, Turkey, Lamb, Goat
Hy-Line Chicks 1 Common Layers
Kroon's Chickens 2 Common Broilers and Layers

5.0 Strategy and Implementation Summary

As soon as The Anonymous Poultry has accumulated sufficient
product to sell, the company will establish a customer’s base at local
point of sale farmers’ markets. After the objective has been met, and
the company adequately meets the demand within the immediate
local target market area, The Anonymous Poultry intends to expand
operations. It is the intentions of The Anonymous Poultry to be the
first company in the area to supply organic products to the growing
trend of consumers seeking healthier eating alternatives.

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THE ANONYMOUS FARM//BUSINESS PLAN
 5.1 SWOT Analysis
The Anonymous Poultry is the only farm using organic farming
methods in the area. The company is a relatively small operation and
faces competition from many larger traditional farms in the area that
use pesticides. The Anonymous Poultry should be able to take
advantage of the trend of consumers towards healthier eating habits
with the product it offers.

Sales Strategy
- Delivery services to satisfy customers.
- Low prices on all the products according to the competition.
- Use of social media along with a website to reach more people and to be reached in the easiest
way.

FORECASTING/capacity planning

PRODUCT QUANTITY UNIT COST/$ TOTAL Time consumption

COST/$
Boilers 1000 5 5000 6 months
Eggs(box) 350 42 14700 14 months
ANIMALS N/A 13 N/A N/A
Total cost 19700 20 months

Break-Even Analysis

INPUT: $11500
OUTPUT: $19700
Net income: $8200
Net income per month: $410

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THE ANONYMOUS FARM//BUSINESS PLAN
 ANIMALS
Goat 550kg $12/kg $6600
Beef 800kg $7/kg $5600
lamb 350kg $10/kg $3500
Total: $15700

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THE ANONYMOUS FARM//BUSINESS PLAN