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Renewable Energy and Green Building Entrepreneurship Summer Training
Renewable Energy and Green Building Entrepreneurship Summer Training
SUMMER TRAINING
Submitted in Partial Fulfillment of the
Requirement for Award of the Degree
Of
BACHELOR OF TECHNOLOGY
In
CIVIL ENGINEERING
By
Raunak Singh
(Reg. no :- 11804674)
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TABLE OF CONTENT
Page
S.NO. Content
No.
About coursera
1. 4
2. About course 5
Part 1
3. Importance of entrepreneurial thinking 6
for green building industry
Conclusion
11. 20
Universities such as Stanford, Duke, Penn, Princeton, Michigan, Peking, and HEC Paris. Coursera has also
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started partnering with companies like IBM, Google, and PwC — these companies are also launching
courses on Coursera.
Coursera is the most popular MOOC provider in the world based on the number of students (over 45 million
learners) and has an active catalog of 3,800+ online courses.
As well as these individual courses and 16 online degrees, Coursera offers 400 groups of courses known as
Specializations, MasterTracks, and Professional Certificates.
About Course
In this course is about learn new business in the energy, finance, real estate, design, engineering, or
environmental sectors, while also helping you create positive environmental and human health impacts
around the world. In this introductory module, you will get to meet the instructor from Duke University and
have a brief overview of the course
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consists tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and
generating wealth in the renewable energy and green building sectors. This is not a course about theory.
Instead, we focus on real world application, step-by-step advice, and case studies.
key learnings: -
Define key business opportunities, challenges, and potential solutions in the renewable energy and green
building sectors.
- Analyze a successful business in renewable energy or green building.
- Plan for engaging with investors who might finance a new business.
Part 1
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where entrepreneurial thinking comes into play. Entrepreneurs think and act differently than the rest of the
population. In doing so, they also see different results. For us, how might we see more LEED buildings with
higher performance and better economics.
After getting one of the first PhDs in green building, and focusing on environmental science, policy and
business, I was not equipped or trained to start a new venture. However, after about ten years working
with Cherokee Investment Partners, a private equity firm and startup investor and incubator, I got the bug.
While still a Senior Advisor there, I now have two small businesses: (1) IronOak Innovations, a boutique
strategy consulting firm, focused on finance and business development in the green building and solar power
sectors; and (2) g-bit, a market intelligence company providing subscription services.
I wanted to see things done differently, to solve problems like information overload in the green economy
and subpar green building and business decisions.
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Here, a study by Booz Allen looking at benefits to the US economy in 2018, projecting $190 billion in labor
earnings and roughly 3 million US jobs focused on the green building sector.
That is more than one-third of the entire US construction sector,
India Environmental regulations are also an important driver for the growth in green building anticipated in
India. However, respondents express concerns about the lack of public awareness and the need for public
incentives for the green market to continue to nourish, similar to many other developing nations.
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Part 2
What is entrepreneurship? You probably think that the answer is obvious, and that only an academic would
bother to ask this question. As a professor, I suppose I am guilty of mincing words. But like the terms “strategy”
and “business model,” the word “entrepreneurship” is elastic. For some, it refers to venture capital-backed start-
ups and their kin; for others, to any small business. For some, “corporate entrepreneurship” is a rallying cry; for
others, an oxymoron.
while lacking access to required resources, entrepreneurs face considerable risk, which comes in four main
types. Demand risk relates to prospective customers’ willingness to adopt the solution envisioned by the
entrepreneur. Technology risk is high when engineering or scientific breakthroughs are required to bring a
solution to fruition. Execution risk relates to the entrepreneur’s ability to attract employees and partners who can
implement the venture’s plans. Financing risk relates to whether external capital will be available on reasonable
terms.
It was formulated by Professor Howard Stevenson, the godfather of entrepreneurship studies at HBS. According
to Stevenson, entrepreneurship is the pursuit of opportunity beyond resources controlled.
“Pursuit” implies a singular, relentless focus. Entrepreneurs often perceive a short window of opportunity.
They need to show tangible progress to attract resources, and the mere passage of time consumes limited cash
balances.
“Opportunity” implies an offering that is novel in one or more of four ways. The opportunity may entail: 1)
pioneering a truly innovative product; 2) devising a new business model; 3) creating a better or cheaper version
of an existing product; or 4) targeting an existing product to new sets of customers. These opportunity types are
not mutually exclusive.
“Beyond resources controlled” implies resource constraints. At a new venture’s outset, its founders control
only their own human, social, and financial capital. Many entrepreneurs bootstrap: they keep expenditures to a
bare minimum while investing only their own time and, as necessary, their personal funds. In some cases, this is
adequate to bring a new venture to the point where it becomes self-sustaining from internally generated cash
flow.
First, it sees entrepreneurship as a distinctive approach to managing rather than a specific stage in an
organization’s life cycle (i.e., startup), a specific role for an individual (i.e., founder), or a constellation of
personality attributes (e.g., predisposition for risk taking; preference for independence). In this view,
entrepreneurs can be found in many different types of organizations, including large corporations.
Second, the definition provides a guidepost for entrepreneurial action; it points to tactics entrepreneurs can take
to manage risk and mobilize resources.
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No doubt, how a company powers itself and the negative or positive impacts of that type of power generation
are up there near the top of the list for items in sustainability, more broadly said, that employees increasingly
care about. One of the biggest developments in the renewable energy marketplace in the last 12–24 months
has been the rapid growth in corporate renewables purchases. Some leading commercial and industrial
companies are now playing an increasingly important role in the evolution of the renewable energy sector.
Their share of renewables is growing, their demands of providers are rising, and their approaches to energy
procurement are becoming more sophistic
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what if there was a one percent increase, right, on the front part of that, in the construction cost, a one
percent of that 25 percent versus a one percent savings,
let's say, in operational cost over the building's lifecycle? Just that simple math, it's a 3x return, right? And
then that's not the case. It's too simple of a math problem. But the point is, to make the business case, A, you
get rid of the misperception about excessive extra first cost, and then,
B, you talk about considerable savings, call it 30 percent in the energy and water use for that building. This
is the fun one – the criticism that green buildings are ugly. Now, part of the reason for this is that many early
green buildings either were part of kind of a back-to-the-land, natural building, cob or Strobel construction.
And while I personally find that interesting and fun and has lots of merit, it is not mainstream. The other
reason there is this perception about green buildings being ugly is that many, many early on had maybe more
of a modern design and some people just don't like modern architecture. But I'll tell you that green buildings
can look almost any way you want them to look. Not like the slide right here, although I find that fascinating,
not mainstream and many would not choose that. The homes, the corporate buildings, the government
buildings, etc. There's a huge difference between those two buildings. And again, if you want to walk the
talk, to stand out among the competition, that label does does matter. A few key conclusions. I've said it a
few times, I'll say it again. The first cost of green buildings is very comparable to conventional buildings
despite perceptions that they're still too expensive.
Part 3
In this case, it's a great way to identify problems where you are the target market, right? Which means you
should know something about your options and how painful it is and what you'd be willing to pay perhaps to
solve that pain. So part of the key here in you being a representative of the target market is you don't want to
solve a problem that no one really has, right? You don't want to imagine or project a problem out in the
market. You want to feel it ideally firsthand and or through candid conversations with a number of
prospective customers. Next ask yourself, have others already designed solutions? So if the answer is no,
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it's really kind of a binary and extremes here. If there is no competition, it could be that your idea is great or
more likely that it's terrible. Now yes, there's the break out Apple I, fill in the blank, that does not exist
yet. And so not much competition, but the reality is that there's always competition, even if competition is
business as usual :-
1. Watch a random Mixergy interview.
2. Read Business Model Generation.[3. The ‘Design’ section especially has some incredible exercises
on….business model generation.]
3. Flip to a random page in your idea slate and write, “It sucks when…” on the top and then fill it up with
everything that annoys you. Many of those annoyances could be turned into products or services.
4. Look through the customer service sections of websites and find out what people are complaining about.
5. Look at the ideas that the YCombinator wants to fund.
6. Ask yourself, “What type of business would you want to run if there was absolutely no chance of failure?”
7. Look at something people are trying to do, and figure out how to do it in a way that doesn’t suck.
8. Look for new opportunities out of the new changes that are taking place (Twitter, HackerNews, Quora,
Google+, Mixergy, TED , iTunesU are good sources for inspiration).
9. Glance through the different Craigslist categories. It surprisingly might spark an idea for a startup.[5. The
“Gigs” section may be especially insightful as many people are immediately looking for solutions.]
10. Ask yourself, “What’s never been done by anyone?”
11. Take something apart and put it back together.
12. Look at where your industries and markets of interest are going.
13. Look at the most commonly searched phrases on Google and Amazon.
14. Stay up to date on your fields of interest as this will continuously spark new ideas.
15. Look through your bank statement to see where your money is going. (Could you be doing any of those
tasks better? Cheaper?)
16. Try out some scientifically proven psychological creativity techniques.
The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the
improvisation of a ‘back of the napkin’ sketch without the fuzziness (and coffee rings).
Together these elements provide a pretty coherent view of a business’ key drivers–
1. Customer Segments: Who are the customers? What do they think? See? Feel? Do?
2. Value Propositions: What’s compelling about the proposition? Why do customers buy, use?
3. Channels: How are these propositions promoted, sold and delivered? Why? Is it working?
4. Customer Relationships: How do you interact with the customer through their ‘journey’?
5. Revenue Streams: How does the business earn revenue from the value propositions?
6. Key Activities: What uniquely strategic things does the business do to deliver its proposition?
7. Key Resources: What unique strategic assets must the business have to compete?
8. Key Partnerships: What can the company not do so it can focus on its Key Activities?
9. Cost Structure: What are the business’ major cost drivers? How are they linked to revenue?
The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Fundamentally,
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1. Focus: Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, I’ve seen users of the
BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting
in the way).
2. Flexibility: It’s alot easier to tweak the model and try things (from a planning perspective) with
something that’s sitting on a single page.
3. Transparency: Your team will have a much easier time understanding your business model and be
much more likely to buy in to your vision when it’s laid out on a single page.
If you’re not familiar with it, Google Doc’s is a web-based office suite, similar to MS Office. If you have a
gmail account, you can access it (no guarantees- that was the case last time I checked).First, you’ll want to
link to the template file: BUSINESS MODEL CANVAS TEMPLATE IN GOOGLE DOC’S.Once you’re
accessed the file, you can make make it your own by going to the File menu and either ‘Make a copy…’,
creating a copy in your own Google App’s domain or you can use the ‘Download as…’ option to download
it as PowerPoint (and a few other formats).
So here it's a broader discussion but really again as I mentioned in other videos, this is the reason that I
moved from being an environmental scientist, an environmental manager.
And someone literally in the rain forests of Central America 20 years ago, to working in finance, because
there is great power in moving capital in directions where you can create, yes, environmental or social
benefits. While also delivering market rate financial returns. And sometimes better managing financial
risks. First, how much money do you need?
So hopefully, you've gone or you will go through the process of creating a spreadsheet in order to understand
how much the business needs, both for external costs, so paying who knows, designers or a whole host of
other things, servers, branding, etc. As well as the soft costs, let's say, to cover you. To cover those ramen
noodles that you'll be eating. Stereotypical, of course, but your needs as well. Sometimes investors will fund
those, other times they won't.
Certainly the more money you're asking for there's the expectation of course that you
will use some of those capital to feed yourself. So like of it its a small amount, in this case I'm drawing the
lines based on roughly what these would look like in the US. Lots of variation by company, by sector, by
region of the US still. So these are all wrong of course but generally correct. Less than $50,000 that's kind of
your family and friends round as they call it. Of course this also includes your own capital.
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IRR the internal rate of return For this project is roughly 22% and the equity multiple or total cash out versus
total cash in is roughly 2.5x. How long can they wait to see the financial return? Then the average for an
Angel level investment 45 years certainly.
Working your network is a key part of the game it's nice to know someone who knows
someone who can be that connection between you and the investor. So seek out those mutual
connections. LinkedIn, of course, or similar tools are very very helpful in this regard. And consider ways to
develop rapport, things you have in common with them as well.
Whether it's geographies, where you've lived, or studied or what not. Travel for fun even.
Places you went to school, hobbies you have, university studies, or online groups that you both belong
to. These are starting points. Much much more is required to get in the door.
Things like, I don't know, are you credible? Accomplished? Does your business have a strong pitch? Which
we'll talk about in the next slide.
I'm guessing ashrams and the like in India. So very very cool individual. But my point is he talked about the
difference between kind of passion and determination where determination is what you really want. That if
you get knocked down, you get back up again and again and again,
and again, etc.
Angel Investors
Angel investors are typically high net worth individuals who invest very early into the formation of a new startup
company, usually in exchange for convertible debt or equity. The role of angel investors serves as a critical bridge
between the startup financing needs of a company and their larger capital needs later on.
Angel investors invest their own money, so it can come from a variety of sources. Maybe they sold their own
startup. Maybe they made a lot of money in another industry. Maybe it’s family money. There’s no one “where”
that we can point to as a primary source of funding for angel investors.
Have made at least $200,000 a year (or $300,000, for a couple) for the past two years and must have the
expectation of making that amount again
OR
Have a net worth over $1 million, either alone or together with a spouse (excluding the value of the
person’s primary residence).
Venture Capitalists
Venture capital is financing that’s invested in startups and small businesses that are usually high risk, but also have
the potential for exponential growth.
Venture capitalists (VCs) are employees of venture capital firms that invest other people’s money (which they hold
in a fund) into companies.
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3. It would be difficult for anyone to make a multi-million dollar decision on a restaurant if all they have ever
known were microchips. When it comes to big dollar investing, VCs tend to go with what they know.
4. The other reason VCs tend to invest in a few industries is because that’s where their domain expertise is the
strongest.
The typical angel investment is $25,000 to $100,000 a company, but can go higher.
2. What are the six most important things for angel investors?
The market opportunity being addressed and the potential for the company to become very
big.
A clearly thought out business plan, and any early evidence of obtaining traction toward the
plan.
A prototype or working model of the proposed product or service (or at least renditions).
It's my rule of thumb that it will always take longer to raise angel financing than you expect, and it
will be more difficult than you had hoped. Not only do you have to find the right investors who are
interested in your sector, but you have to go through meetings, due diligence, negotiations on terms,
and more.
5. What financial questions should the entrepreneur anticipate from angel investors?
Do you have detailed financial projections for the next two years?
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6. What questions should the entrepreneur anticipate about marketing and customer acquisition?
The angel investor will want to get a sense of how the company plans to market itself, the cost of acquiring a
customer, and the long-term value of a customer. So the entrepreneur should be prepared for the following:
How does the company market or plan to market its products or services?
7. What questions should the entrepreneur expect concerning the management team and founders?
What key additions to the team are needed in the short term?
It's very risky, and an angel will only invest if he or she is comfortable with potentially losing all of
his or her investment. At best, only one in ten startups are successful.
Entrepreneurs
AngelList
No. Angel investors see too many deals and you don't want to impose a roadblock to getting an investor
interested in your company. The entrepreneur will have to be careful and not disclose highly confidential
information.
12. What are typical terms for convertible note seed financings?
Angels will often invest in the company through a convertible note. They key terms negotiated are:
Unsecured or secured on the assets of the company - this is almost always unsecured.
Interest rate and payment - the interest is usually accrued and not paid currently.
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15. How often should an entrepreneur give updates to his or her angel investors?
It's best to give monthly updates to your angel investors, whether you have good or bad news. If you are
having issues, this can be a way to seek help or advice. And if you need extra investment, this might
facilitate a discussion. No one likes to be surprised, so regular communication is important. Jason Calacanis,
a noted angel investor, has said, "There is another really awesome reason to keep investors updated: they
didn't give you all their money -- they have more!!! They want to give you more!!! If you keep your
investors engaged with honest updates, they will reward you by participating in future rounds."
16. What are typical reasons angel investors will reject an investment?
There are many reasons an angel investor will reject your pitch. In fact, the great majority of prospective
investors are likely to reject you. Here are some of the typical reasons for rejection:
The market opportunity or potential size of the business is perceived as too small.
17. What legal documents will the angel investors expect to review for a company prior to investing?
The investors will expect these documents prepared by experienced counsel to already be in place:
Bylaws
Confidentiality and Invention Assignment Agreements for all employees and contractors
18. What mistakes are made by entrepreneurs in a pitch meeting with angel investors?
Bringing your team to the pitch meeting, but only having the CEO speak
Other than money, some or all of these benefits are obtainable from good angel investors:
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Contacts to venture capitalists
20. What should an entrepreneur do to prepare for a pitch meeting with an angel investor?
Here are some key things an entrepreneur should do in preparation for a pitch meeting:
Conclusion
After completing this course : -
1)I am able to define business opportunities, challenges, and potential solutions in the renewable energy and
green building sectors.
2) I am able to Analyze a business in renewable energy or green building. I learned about the catalytic
capacity of investment in entrepreneurship. And today I spend little time talking about biodiversity
metrics, air pollution control technology or organic chemistry, instead I focus on financial
modelling, business partner dynamics, risk management, legal lingo and startup tools.
3) Plan for engaging with investors who might finance a new business.
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4)Take real world first steps towards launching a new business or corporate initiative, by applying the 1-page
business idea summary template and the Business Model Canvas to generating and refining your own new
business ideas.
5) After completion of this course I will surely do something in future in concept of green building. This
course teach me the importance of environment and how I can use environmental problem as an business
model. renewable energy will the only way in future for energy. humans still need to make technologies
which provide us maximum power from renewable source.
6)After completion of this course I’m able to understanding business terms and how to develop business
ideas. The knowledge from this course will surely help me in future in two ways. First as an civil
engineering I will study more about green buildings. Second as an Entrepreneur now I know things which I
will need in coming future.
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