SWOT analysis and Confrontation matrix

of

Deshi Bazar

Prepared by

Mohammad Sazzad Hossain

Prepared for

Oronno

Submission Date: 19 September 2020

Introduction:
Bangladesh is an over dense populated country. Nowhere else can such a large
number of consumers be found in a low density. ‘Desi’ will be the name of a brand
that will supply all the desi products to the consumers with utmost fidelity. Just as
there is a huge demand for domestic products from the consumers, innumerable
products are being produced locally in different parts of the country. Through
DesiBazar.com, our job is to collect various types of local products produced by
local farmers in different parts of the country and deliver them to the consumers in
an unadulterated manner.
Our products:
At this moment we have some products on sell and some are on arrival.

On Sell Products:

1. Pure natural honey

2. Black seeds honey
3. Litchi flower honey
4. Mustard seeds honey
5. Premium Ghee
6. Mustard seeds oil
7. Black seeds oil
8. Extra virgin coconut oil
9. Power loom made lungi
10. Palm gur.
11. Dry fish (Loitta)
12. Dry fish (Nailla)

Upcoming products:

1. Peanut oil
2. Arabian Dates cultivated in Bangladesh
3. Fig fruit cultivated in Bangladesh
4. Indian black grapes cultivated in Bangladesh
5. Cashews nuts cultivated in Bangladesh.

SWOT Analysis
Strength:

1. Free delivery charge for a customer’s first 2 orders.

2. Variety of commodities.
3. Inclusive participation and producer involvement.
4. Strong network for sourcing pure and organic products.
5. Complementary services.
Weakness:

1. Lack of manpower.
2. Lack of implementation for existing partnerships at project level.
3. Lack of business knowledge.
4. Lack of family support.
5. No specialized strategy for startup business.

Opportunities:

1. High demand for the local products.

2. Favorable conditions.
3. Highly experienced manpower to produce or cultivate pure and organic
products. .
4. High accessibility to social grants by participants.
5. Making a strong relationship with consumer and farmer.

Threats:

1. Lack of resources, funding in particular.

2. Poor road conditions.
3. Conflict and politics.
4. Government policy problem.
5. Syndicate problem.
Confrontation Matrix:

Findings:
1. (S1, O1) I have to stack on it very strongly.
2. (S2,O3) I have to collect and use proper man power in right place.
3. (S3,O4) Maintain this properly in right channel.
4. (S1,T1) I must collect more loyal and experienced worker.
5. (S3,T3) Follow the govt. rules and regulation.
6. (S5,T5) Try to handle syndicate diplomatically.
7. (W1,O3) Use this and try to make some different from others.
8. (W4,O5) It should be implementing because only than family will
understand my progress.
9. (W1,T1) It should make some strategy to overcome this.