COLLEGE OF BUSINESS, UUM

SECOND SEMESTER SESSION 2019/2020 (A192)

BPME 2023 CREATIVITY AND INNOVATION
(GROUP E)

Individual Assignment
Case Study 1

LECTURER’S NAME:
PROF. MADYA DR. AZAHARI BIN RAMLI

PREPARED BY:
Joel Ling Chung Hieng
(262318)

SUBMISSION DATE: 15/6/2020

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 1. Your company need to have their own uniqueness. Describe this statement.
(5 marks)

Uniqueness mean something that will make your business different with other
business or the only one in its kind of business. To let a company have their own
uniqueness it must come to the unique business idea first. Before you start your
business, you must come out a business idea but a unique business idea will let you
business get more advantages from the beginning of the business. It is because a
unique idea will let your product or service be different with other and it will attract
the customer, thus to help you have a better sales. People are always get interest in a
new things or the different things their never or rarely to see before. So it is the must
to let a company or a business have their own uniqueness. For example, form the case
given, Mr Hafiz start a business that sell baked tapioca cake and not everyone can
make the prefect baked tapioca cake, Mr Hafiz have the unique and rare in term of
cooking skill to make this baked tapioca cake. This make Mr Hafiz have uniqueness
in his business.
Beside that, a company that have own uniqueness like unique in brand name can
increase brand visibility. This is because a unique and special name can build an
identity in consumers’ minds that transcends products. When the brand name is inside
the consumers’ mind, consumers’ will think of your product first if they need the
things that similar to your product.
A business or a company have their own uniqueness is very important, it can let
you have different compare to your competitor and also have the competitive
advantages. So, every company or businesses must have their own uniqueness to get
benefit in long term.

2. Put your shoes as the owner of food industry, how do you define the relationship
of food and culture? (5 marks)

The food and culture are linked, its were related to each other. Foods can represent a
country culture or a ethnic culture. For example, Nasi Lemak, the Malaysia traditional
food and it represent the Malaysia culture. This is because when we heard Nasi
Lemak, we all know it come from Malaysia.

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 Food also be used for every single culture and religion in their celebrations.
During the Hari Raya Aidilfitri, one of the biggest festival for Malaysian Muslim,
they will prepare some food for celebrate the festival like, Rendang, Lontong,
Lemang, Dodol, and Tepung Pelita. They will also invite friends to visits their house
together to celebrate the festival.
Beside that, the way we prepare, serve, and eat are all related to the culture. For
example, Chinese using chopstick to eat noodle and Western people use folk to eat
noodle. Different culture represent different way, culture and food are inherently
connected.

3. Provide your views on how to better manage the raw material?(5 marks)

A raw material is a lifeblood for a business. Without raw materials, you cannot
produce your product. For a better business operation, a good raw materials
management is a must. For a better raw materials management, we must analyze and
understand our suppliers. An unreliable supplier will cause you many problem. If you
have a suppliers that have many problem like late delivery, simply increase the price,
and simply short an order, we must take action on these suppliers. We can discuss
with the suppliers about the problem and prepare to change the suppliers if the
suppliers do not want to take the problem seriously.
Beside that, always audit your raw materials. It is a important things to do in
managing the raw materials. Every businesses will do a comprehensive count once a
year, also got once a month and every day. Audit the raw materials can let you ensure
the raw materials are matching up with what you think you have. So if want to have a
better raw materials management, always audit your raw materials.
Last, use the technology to manage raw materials. Nowadays, technology let
many work became easy and bring many benefits to us. There will some raw
materials management software that can help you to better managing the raw
materials. The software can save your time and make you easier to manage your
materials. It also will let you have a good control on your raw materials.

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 This study source was downloaded by 100000834465092 from CourseHero.com on 01-04-2022 22:09:27 GMT -06:00

https://www.coursehero.com/file/72246714/case-study-cipdf/
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