FACULTY OF PHARMACY

ACADEMIC SESSION 2020/2021

BATCH 2020 YEAR 1 SEMESTER 1
BUSINESS PLAN

Group Members :LEE AI MEI (P20100702)

OOI SHERMIN (P20100775)
WONG MEI WEI (P20100692)
CHUAN JING TING (P20100666)
CHUAH CHANG HUA (P20100750)
EDWIN YII XUN YONG (P20100764)
THOMAS GOH WEI HONG (P20100674)
SIMON CHAN SIEW MENG (P20100748)

Course : Introduction to Entrepreneurship (MPU3232)

Intake : October 2020
Coursework name : Introduction to Entrepreneurship
Lecturer’s Name : Miss Magesh

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TABLE OF CONTENTS:

No. Contents Page number

1. Executive Summary 3-4

2. Business Philosophy (Mission and 5-8

Vision)

3. Industry Description 9-12

4. Product or Service Description 13-19

5. Feasibility Study 20-24

6. Organizational Plan 25-30

7. Marketing Plan 31-36

8. Financial Plan 37-40

9. Other relevant information 41-42

Questionnaire

10. References 43-44

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1. EXECUTIVE SUMMARY
Want to know your body conditions in just a split second? And are you the person
who always forgot to take your medicine on time? If you belong to one of these two
or both of them, you must check out our company's new product which is
SCANZOID!

1.1 SCOUTMATIC.CO company

SCOUTMATIC.CO company was founded in 2018 and our mission was to make
people’s life more convenient with our high tech medical products. Our company
mainly produces high tech medical product that benefits many people. For example,
touchscreen blood sugar testing, migraine-preventing headbands, and more. Our spirit
is based on “Easy, Convenient, Accurate”. Our slogan is “Alone We Spark, Together
We Illuminate”. Our company is located at Amanjaya, Kedah and our industry factory
is located at Bukit Tengah, Seberang Tengah Perai, Penang. 

1.2 Business / Product

Our company managed to invent a new product (SCANZOID ) which brings a lot
of benefits to people and it is now in the introductory stage which means that it is new
in the market and sales are slow. Your body temperature, respiratory rate, ECG
activity (electrical activity of the heart), oxygen level, stress level and your diastolic
and systolic blood pressure readings can be examined by this home medical apparatus
and displayed for your reference. We plan to sell it at RM2250 which is affordable to
everyone in this modernization era.

1.3 The Market

Across the world, there was an explosive growth of the medical technology
business in the past few years. Our market research has shown that out of 10 people, 9
people would buy a medical tech product to make their life more convenient. For
example, people will buy a migraine-preventing headbands that can be used for many
years instead of going to a pharmacy shop buying pills for pain relief. We currently
hold 60 % of this market and we aimed to capture about 80 % of it by 2020 with our
new product with lower pricing and many benefits. Our main target is people that are
40-60 years old. Research had shown that most of the teenagers in this era not

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concerned about their health and changed their behavior at 40 years old since they felt
that pain was present everywhere in their bodies. So, it is logical for most people that
lies between 40 and 60 years old to have a SCANZOID along with them so that they
can check their health condition all the time and maintain it.

1.4 Competition
We compete directly with company Scanadu that offering the similar product.
However, we have a competitive advantage because our product is unique, cheap,
multifunctional and we also have a discounting event. 

1.5 Marketing strategy

Since our product is still new to everyone, we planned to promote our product
through Facebook, Instagram, Exhibition, YouTube, and also by distributing leaflets.
This will allow people to recognize our product in a short time. Besides, finding some
influencers to promote our product also can bring a good impact in promote our
product.

1.6 Funding needed

We are seeking an operating line of RM 626272 to finance our first-year growth.
The money will be used in preparing the material and equipment in making the
SCANZOID and for renovation purposes. The loan estimated can be paid off after 10
years with a payment of RM 8481 per month.

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2. BUSINESS PHILOSOPHY
2.1 Our Mission
We design future growth markets.
1. We put our customers at the center of all actions.
2. We are constantly committed to targeted innovation in the field of sensor
technology.
3. We are firmly committed to improve the quality of our products and processes.
4. We follow the procedures strictly and focus on outstanding results with a high level
of profitability.
5. We regularly reflect on our actions and make decisions based on the best results.

Our purpose is to discover and develop innovative products to improve human

health and improve the quality of life. We want our products to be recognized as
having a positive impact on people’s life. We seek for a stimulating environment
where creativity and efficiency are encouraged so that people can discover that their
professional aspirations and high technology can be used to invent healthcare
solutions. We intend to make contribution for society through positive influence and
social benefits provided by our services.
 
2.2 Our Vision
Our innovation and excellence are your success.
We are committed to identify and overcome future challenges through innovative
sensor technology. We take sustainable actions to bring outstanding results to our
company, our customers and our shareholders. The key to our success is a corporate
culture of mutual respect, in which we can develop our skills and expertise in the best
way. We think and act as a team. We are passionately committed to improve human
life through continuous high-level, cost-effective health and home care products.

2.3 Objective
(1) Improve profitability
(2) Ensure customer satisfaction
• Improve quality at a standardized price
• Build brand loyalty and increase customer retention

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• Show that we care about our business practices and community involvement
• Make sure that our new products can satisfy our customers
• Ensure that customers appreciate our investment in business

(3) Social and public responsibility

•Companies should take active measures and solve community problems, business-
related projects and activities
• Passive is outdated and proactive is the new standard
• Ensure that we are 100% meet the policy requirements

(4) Optimize productivity

• Maximize the value of employees’ working hours
•Total output of the business in terms of potential output of equipment and production
cost
• Improve team productivity
• Staff training
• Purchase new equipment and implement new technologies or even methods to
shorten processes
• However, reducing the total cost is a direct way to solve the balance or increase the
cost-effectiveness of production
• Realize a whole new range of solutions by using modern technology, which means
we can eliminate redundancy and increase overall output.

(5) Instill happiness in our employees

• Achieve synergies affecting everything from productivity to our brand as an
employer
• Increase employee loyalty, creativity, knowledge and talent sharing, and effective
communication
• Reduce the working hours to six hours
• The new working hours reduce work-related stress and anxiety, allowing employees
to work harder and perform better overall. It makes employees more productive.

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2.4 Our Values
Innovation, excellence and proximity are the compasses of our actions. They have
shaped a strong corporate culture and made our vision a reality.

(1) Innovation
Innovation is our future. Through continuous technological progress, we have
overcome the challenges of tomorrow: with pioneering professional methods and
attention to development.
We believe: Pioneering ideas and innovative solutions are essential for achieving
market leadership.
We value: Creativity and cooperation in all innovation processes-with our customers
and for our customers.
We take action: Act in a far-sighted way, so that we always stay one step ahead of the
competition.

(2) Excellence
Excellence is our desire to provide the highest level of precision and quality. Our
applications and sensor solutions are at the front line of technology. We are
sustainable and create outstanding value.
We believe: Our excellence is a necessary prerequisite for continued success.
We value: Top performance and quality, application knowledge and expert
knowledge.
We take action: Working purposefully to improve our products and processes.

(3) Proximity
Proximity is the key to our success. We are a trusted partner for employees,
customers and all other stakeholders. Personal contact is a top priority for us.
We believe: Being close will encourage commitment.
We value: Openness, respect and honest interaction with each other.
We take action: We are reliable, fair, honest and reliable to put our words into action.

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2.5 Values of SCANZOID
1. Serve unmet needs in the biosensor market
2. Excellent performance
· Sensitive and quick response
· Fast results obtained
3. User-friendly
4. Get rid of religious prohibition
 
2.6 Business
The new product, SCANZOID is a multifunctional product that consists of
biosensors, medication reminder, infrared thermometer and artificial intelligence
system. SCANZOID can measure body temperature, heart rate, respiratory rate, blood
pressure, blood test, store and separate various types of medicines and advise and act
as a medication reminder. The development and production of SCANZOID are based
on biotechnology systems to detect bio-molecules and chemicals such as human blood
sugar, uric acid and cholesterol.

2.7 Health claims and benefits

Your body warns you about many health aspects. Your belly growls when you
are hungry. A powerful yawn lets you know you are tired. Your body gives many
other valuable signals but technology is needed to detect them. It is better for us to
prevent rather than to cure. It is easier to stop something happening than to overhaul
the injury after it has happened. Biosensors have been used in many health problems.
They can continuously monitor your blood pressure without a blood pressure cuff,
help a diabetic patient to maintain a optimum blood sugar level without pricking his
fingers, advise a doctor whether to start anti-inflammatory treatment for patients with
pharyngitis, no laboratory test is needed to record the oxygen level in a patient’s
blood, the amount of alcohol in a person’s system is sensed from their skin and
diagnose patients in a low-resource area without laboratory facilities. Dr. Wisniewski
who is a biomedical engineer at a medical device company in San Francisco called
‘Profusa’, explains that health sensors have the potential to dramatically improve the
way we practice medicine and move the focus away from reactive treatments to
preventive maintenance. Biosensors quickly become part of our normal health care

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routine. New induction technology is opening the way to better health. Researchers
are developing biosensors for tomorrow.

3. INDUSTRY DESCRIPTION
Scoutmatic.Co, an up-and-coming medical device company based in Bukit
Minyak, Seberang Perai Tengah, Malaysia introduced SCANZOID to the world.
SCANZOID is a health diagnostics product that enables consumers to have a better
diagnose in common ailments. This “hockey puck-shaped device” is capable of
measuring a multitude of vital signs, including temperature, heart rate, respiratory rate
and oxygen levels in the blood. By using SCANZOID, consumers only need to place
their fingertip on the sensor pad for 20 seconds, SCANZOID collects and sends the
measurements to consumers’ cell phone via Bluetooth and the information is analyzed
and tracked through a companion smartphone application that is discovered by
Scoutmatic.Co of their own. 

3.1 Floor Plan Design Layout

OFFICE
LOADIN
PARKING
AREA
G

PACKAGING
AREA

LOUNG
E

MANUFACTURING AND
PROCESSING
PARKING
DROP OFF
AREA

Factory site ( Bukit Minyak, Seberang Perai Tengah, Malaysia )

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 we are here!!
Headquarter Scoutmatic.Co
Map showing Headquarter of Scoutmatic.Co Headquarter office design layout
  
Scoutmatic.Co has chosen Bukit Minyak, Seberang Perai Tengah, Malaysia as
factory site while the headquarters is located near Amanjaya Mall, Sungai Petani at
Kedah. Although it is separated from two different states, it only takes 1 hour to send
the products from the factory to the warehouse at headquarters by lorries.
Scoutmatic.Co has its transportation and warehouse, therefore we can guarantee that
our new product, SCANZOID will always in good condition. On the other hand, if
there are any defects or blemish found, Scoutmatic.Co is willing to make a full refund
to consumers.  

3.2 Facilities And Devices

Factory site of Scoutmatic.Co is equipped with the most advance devices and
machines. This allows Scoutmatic.Co research team to invent the hightech and
convenient product, SCANZOID. Ultrasonic cleaners is one of the most important
cleaning equipment in our factory to ensure that our products are absolutely hygienic
as it removes dust contamination from small parts using cavitation causing. Apart
from that, Scoutmatic.Co fed for around 100 engineers and mechanics included lorry
drivers. Our company provide specialized training and technical problems solving for
all the engineer's mechanics in our factory. Every single product manufactured from
our factory is printed with a specific serial number which is used for the refund

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process as we promised. A large number of employees allow the operation of the
company to go smoothly and effectively. Due to the high effectiveness of the workers,
our estimated production rate of SCANZOID is increasing continuously from year to
year. For example, in the first year, we estimated to launch 35 pieces each month and
the next year is about 50 pieces.

Furthermore, at Headquarter, Scoutmatic.Co has about 150 officers and 50

liaisons to contact with the customer to satisfy all the customers to place their order
on time as well as consultant services. For electronic equipment such as desktop, CPU
and monitor, we allocated with Macbook and also MSI CPU devices. This allows our
liaisons to reply to customers for the first time and provide technical support to all of
our Scoutmatic.Co members. Other than that, our Headquarter is also equipped with
the most modern network services, 5G and also high speed and unlimited wifi usages.
The high-speed data allow our elite team to make international discussion and
communication with colleagues from other countries which use to improve our
product.

3.3 Competitive Analysis

Scoutmatic.Co is involved in both the Foods and Healthcare industry which is
highly saturated. In addition to competing with other branded companies as well, it
competes with all the industries which manufacture products related to technology
and scrambling for a piece of action from them. Scoutmatic.Co is most concerned
with the competitors who come up with a more convenient and accurate product for
healthy purposes. But, this group of opponents is virtually non-existing in our target
area of operation and Scoutmatic.Co will be stand out as a unique entity as there are
no ones involved in this industry before in Malaysia.

The main purpose of this invention, SCANZOID is used to help elderly people,
people with limited mobility, patient, etc to take in their medicines on time and
accurately to know their body conditions from every aspect and part at any time.
Nevertheless, Scoutmatic.Co not only wishes to limit their ability in domestic
conversely it would like to internationalize their company and introduce SCANZOID
to the whole world. Since Scoutmatic.Co wishes to globalize their business, it would
face rivals from different countries such as Scanadu which is based in California.

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However, Scoutmatic.Co will have the advantage due to accreditation from Food and
Drug Administration, FDA and been recognized to act as a medical device to serve
the patient. While Scanadu company has been working with the FDA to get full
approval for their products but they failed for getting it and no longer support their
device starting from 15th May 2017.

A company is characterized by three major traits: Price, Quality and Servicing.

Although our price may be slightly higher compare to other technology products, but
our products would be made of a better quality of manufacturing raw materials and it
would be still a reasonable price for the industry. 

The major weakness of Scoutmatic.Co is the view of the customer on our

product. Some people may thought that our product, SCANZOID is not essential in
their life, but we are promoting the concept of ‘prevention is better than cure’ to the
public. For example, a stroke is a sudden interruption in the blood supply of the brain.
Most of the stroke will come without a sign and symptoms,with the monitoring
function of the device ,we can prevent it in an earlier stage.

3.4 Conclusion
In a nutshell, we believe that we are coming into the food and Healthcare industry
at an optimal time despite the bad economy of today. Although there are no rivals
compete with Scoutmatic.Co at this moment in Malaysia, but there are still a lot of
challenges that need to be faced by our company on the road to globalize our
businesses. From here, we wish to have support from the public which will give us
much more effort to go through all the difficulties on the way to revitalize the world
by eliminating all the disease from the world. By the way, we are willing to listen to
all the opinions and suggestions from the consumer about where we need to make an
improvement in the product as well as services. 

      We will be successful in our industry by keeping alert to customer trends such as
health, convenience, and ample communication and understanding between us and the
consumer needs. Alone We Spark, Together We Illuminate. Let us make this world
shine together.

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4.PRODUCT AND SERVICES DESCRIPTION
The main product that we introduce formally named SCANZOID. It is a
multifunctional health monitoring device. It is a portable electronic device used to
measure different physiological parameters for example temperature, heart rate, blood
oxygenation, respiratory rate, ECG(electrical activity of the heart), diastolic/ systolic
blood pressure, emotional stress, and different blood test. The diameter of our devices
is 2.5-inch-diameter. It is round in shape and it is easier to let people carry
everywhere with them. It will become a modern trend not only in Malaysia but
worldwide. Nowadays, people are more take care about their health than they used to
be. They understand that good health is above wealth. Through SCANZOID, quality
of life will be improved as one of the main benefits of integrating innovations into a
health monitoring device. It is created to increase the awareness of health in people's
mind. 

4.1 Product Health Monitoring Device Description

SCANZOID is suitable for any range of customers such as kids, teenagers, adults,
or the elderly. This is because everyone may be helpless when felt sick therefore we
will visit the pharmacy, clinic, or even hospital to get some professional advice. Due
to that reason, this device plays an important role in human life as it acts as a 24 hours
personal medical sensor that gives information or a reminder in our daily life. As we
all know adults and the elderly who are also more health-conscious, they need this
device to check their health condition and they could know their blood test result
immediately. They will be consulted about which drug or supplement lack of nutrition
in order to improve their health.

The main reason that we introduced SCANZOID is to provide a blood test

monitor that allows the customer to get their test results convincingly. In the general
market, they provide different test monitor which available to test for one specific test
only. For example, if we want to know the level of our blood glucose and blood
pressure at once, it is impossible as it needs to test with different devices. However,
our product can solve this problem as it provides a high technology that can show
results of blood glucose, cholesterol and even level of uric acid.

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 Next, SCANZOID is easy to handle as we just need to hold the device with one
hand. When we want to test our blood, just place one finger on top of a metal area.
Wait about 20 seconds, the results will be shown on the device’s screen or app on the
phone which can download through the app store. Place your forehead near the
infrared thermometer to measure your temperature, it also can help to measure the
temperature of an object. When the body temperature over 37.5 degrees Celcius, it
will give the reading on the screen and remind us through the app. There is a
compartment that can let us keep our supplement or medicine. The things we need to
do are just set the time in the system and the alarm will remind us in the accurate time
and we don’t have to worry about forgetting to take our medicine anymore.

The proud of the SCANZOID is having a smart A1 detect system than other

devices. It is useful because it is the brain of this device. Our system records
prescription details such as the names, the times and the amount of each medicines
that they should be taken. Then, it will save as data and we can check this data
through the app. Our system will remind the user at the prescribed time in form of a
mobile notification and a physical reminder after all this data has been entered.
Therefore, users can leave taking medicine just to our app. They will be notified when
the time for the medicine is up and they just need to take their prescriptions during
that time. If implemented properly, this will drastically decrease overdose of
medicines due to forgetfulness, reduce the frequency to visit doctors. In the long run,
technology like this could help in reducing overall medical costs.

In the future, our company's future focus will be on the introduction of a device
that suitable for physically disabled. Our future product aimed to provide for people
from all walks of life concerning the health benefits and health-conscious mind. We
expect there will be more evolutionary upgrades for system of SCANZOID after we
take all the reviews from the users. Then, the expansion will allow us to move product
offerings into new equipment sales. We will also explore our company and leveraging
our workers to come out with more creative and useful ideas that help all people
around the world. We will remain on top of new products and trends and the market
need is the most important factor in developing future products. Our understanding of
the needs in our market niche is one of our competitive advantages and we will have
our private label brand. 

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4.2 Color Of The Product
There will be two colors of SCANZOID which are white and black. We have
decided to come out with 2 colors as this lets our customers have more choices to pick
their favorite color. For white color, it seems bright and clean. The color white often
seems like a blank slate makes us feel something new and fresh. Next, the color black
can be accepted by most people. This is because the black color is stain-resistant and
show status and elegance.
 
 

SCANZOID

SCANZOID

4.3 Dimension, Shape and Weight Of The Product

The dimension of SCANZOID is a 2.5-inch-diameter device included the storage
compartment for medicine. Once the pillbox is open, the length for the whole device
is 7cm. It has lightweight and easy to bring it everywhere with us. It is rounded in
shape, that will be easy for us to hold with our hand or just keep in the bag or even a
pocket.

7cm

2.5cm

7cm SCANZOID

5cm

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 4.4 The Table Below Shows Features and Functions Of The Product

No. Features Functions Materials

It is made by a detector called a

1. Infrared Thermometer It is a temperature-sensing device
thermopile. It works based on black
that uses electromagnetic radiation
body radiation. It uses a lens to
to make non-contact surface
focus infrared light from an object
temperature readings. This allows
to the thermopile. It will absorb the
for fast, touchless measurements
infrared radiation and turns it into
from a safe distance. It can measure
heat. The higher the infrared energy,
the temperature of the body and also
the hotter the detector gets and heat
the object. It can be found at the side
will turn into electricity, and
of SCANZOID.
temperature will be measured.

2. Touch Sensor It helps to scan our finger and test It contains a photodetector which
blood content by placing one finger can measure ECG. It is applicable in
in the metal area for about 20 Photoplethysmography (PPG). PPG
seconds. It can be found on the top makes uses of low-intensity infrared
of the SCANZOID, it is easier to let light that can be used to detect blood
users put their finger on it. volume changes in the
microvascular bed of tissue.

3. SP02 Sensor It is an optical sensor that uses red This sensor has the same functions
and infrared light. It is used to detect as a pulse oximeter. SPO2 stands for
oxygen levels by looking at the color peripheral capillary oxygen
of blood. It measures the volume of saturation. It provides accurate
oxygen based on the light passes blood oxygen saturation and pulse
through your finger and delivers the rate reading. It will help us to
data to the device’s screen which monitor our condition during
will tell the percentage of oxygen in exercises and activities.
the blood. Then, the respiratory rate
can be measured.

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4. Power button /Charging The charging port is to allow the Part of power indication is made of
Port /Power Indication cable to be connected. Then electric two light that identifies the proper
power can be supplied to this device. operation electrical equipment that
For power indication, it is used to provides no audible, visible, or
connect to an electrical supply vibratory indication of the
source. If there is shortage of electric operation. The two light indicator
current, the power indicator will senses both a connection to an
light up with a red light. The power electrical supply source and any use
button is used on and off the up of electrical current which
devices. indicates operation.

It can give consultation to users

5. AI detect system It is a system that set up with all the
according to the blood test results
sickness, symptoms, and treatments.
and physiological parameters that
This puts the user in control of
will be shown on the mobile app. It
health and well-being. The system
can give suitable advice on which
reacts very fast and understands the
medicine or supplement should be
needs of the users very well. Next, it
intake. Besides, in case of any
provides a lot of health information
missed dose when a user takes their
to let users know what they need to
medication, it notifies the user.
do to take care of their health.
Thus, it reduces medical
readmissions and doctor visits, the
user can save a lot of money.

6. SCANZ (Phone’s App) It is the device of companion mobile Through this app, users can set the
apps for IOS, Android, and Window. timing interval for the dose and also
The name of the app is SCANZ. notify them by using an alarm when
This device also sync medical data the dose time comes. There is also a
with compatible phones via a function that can let users manually
wireless Bluetooth 4.0 connection. control the opening of the pillbox
User can check their data through unless the set timer and pillbox will
this app. open automatically.

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7. Blood Test Through One Time It helps to test blood content such as It works when the sensor measures
Scanning cholesterol, blood glucose, and uric the level of glucose in the interstitial
acid at once. It saves time and helps fluid which is the fluid surrounding
the people who are blood phobia. the cell every 10 seconds. After that,
Besides, user can read their test it changes into an electrical signal.
results immediately through apps. It The signal shows the amount of
tests the level of uric acid by sugar in the blood. A small
scanning where the uric acid crystals transmitter attaches to the sensor.
accumulate on the joints. Gout Thus, the system has followed the
causes the inflammation and intense standard of blood sugar levels as
pain of a gout attack. Through this normal is 4-7mmol/l before eating
test, the user may know which food and under 8.5-9mmol/l two hours
should be less consuming and what after a meal. The standard of the
medication should be taken. When it uric acid level is 2.4-6.0mg/dL for
scans for the cholesterol, it will females and 3.4-7.0mg/dL for
check whether the blood is too males. The normal standard for
concentrated or not as it will cause cholesterol is 125 to 200mg/dL.
the blood to flow very slow.

8. Alarm System It can be set as a pill reminder that This alarm system will just need to
reminds users to take medications. be set only once based on their
This alarm system also can detect names of medicine when they are
when the pillbox has been opened. required to be taken and the amount
Therefore, the alarm will on and of each medicine. It is very
users are reminded during the time convenient and it can signal by
they were supposed to take their ringing or pop out notifications on
medication. It can also set a phone.
reminder in the form of a flashing
light on the screen of alarm.

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9. Pill Box It is a compartment to keep their It is made of ABS plastic.
medicine according to the sequence Dispensers are made in transparent
of the day. It can be opened by plastic and the surface is polished.
SCANZ App manually. It is smart as This made the pillbox easy to clean
it is connected through a wireless with water and is waterproof.
SCANZOID
network. When the user is reminded Pillbox made of ABS plastic is very
to take their medication, the pillbox light and does not occupy a space.
will be automatically opened. Thus it has maximum quality with
the lowest cost.

4.5 Front View and Back View Of The Product

Alarm Clock

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6.0 FEASIBILITY STUDY
6.1 A Feasibility Study on Introducing an AI Healthcare Monitoring Device
This study purposes to examine feasibility of AI healthcare monitoring device as
an access mode to Malaysia medical industry. The study analyses prospected demand
of the healthcare monitoring device and its business feasibility on the basis of results
of respondents’ preference survey that has been conducted to estimate their choice of
methods in medical checkup. The United State private held company (Scanadu) has
developed a new type of healthcare monitoring device which exclude the use of man-
power. The device equipped with AI monitoring system which can examine the user’s
health condition in many aspects.

Although research and development efforts to deliver a healthcare monitoring

device that could identify the health condition without the aids of profession is still
insignificance. The “AI healthcare monitoring device”, as it is known, has AI
monitoring system. It uses the system to detect the condition of the user just by facial
and fingerprint scanning. The device initial development and maintenance costs are
higher than a conventional medical checkup which is required man-power, but in
other aspects such as time and frequency, it is more likely to be time consuming and
the frequency of medical checkup will be lower as compared to conventional method.
Thereby，it is drawing attention of parties concerned all over Japan and its effective
application is being sought

Figure above shows that what is nearby the factory.

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Figures above show the location and the scale of the factory.

The proposed manufacturing factory location for Scoutmatic,Co will be at Juru,

Bukit Minyak, Seberang Perai Tengah (Mainland - Central), Penang. The cost of
buying the factory is RM120, 000. The reason for choosing this location is due to its
affordable price and strategic location for our business. There are some factors
showing that the location is a strategic place to run a factory. The pivotal factor is
transportation which can affect the working routine of the labors. From the map seen
above, there is a bus stop locating in front of the factory and there are also 5 other bus
stops nearby within a distance of 60m from the factory. This will contribute to the
punctuality of the labors to go on work. Apart from that, capacity of labors is vital to
take into account in choosing a manufacturing location as minimum number of 300
labors will be needed to run the factory. Thus, settling a factory near to residential
area is very important as it can attracts the residents to work as labors in the factory.
In 470m away from the factory, there is a healthcare shop named “STAY HEALTHY
SHOP” which selling healthy supplements. Hence, we can take an opportunity to
supply our products to them. Furthermore, there is a company named “MIELIA LIA
BEAUTY” located 400m away from our factory. This will be our opportunity to
develop our product to a greater aspect. We can cooperate with the respective
company to develop new products with beautification function. Last but not least, the
factory acquire a 15000 square feet of space which is spacious enough to incorporate

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all the manufacturing machines and there will be also much space left for the labors to
work.

6.2 Industry and market feasibility

The implementation of healthcare IT programs has gained traction in recent years
in order to enhance chronic disease management (CDM) due to the growing
prevalence of chronic diseases worldwide. Increasing demand for preventive care,
combined with increased funding for various start-ups in the health sector, is boosting
market growth. Continued developments in network technology and expanded
network coverage are generating a range of growth opportunities for market players.

The emergence in technological developments to develop IT infrastructure,

including the introduction of the Internet of Thing, AI and software engineering, is
one of the main factors driving market growth. Increased customer demand for safe
and reliable care and increased awareness of upgraded technology is expected to
further fuel the market over the forecast period. In addition, continuous upgrading of
existing IT infrastructures, combined with the cloud computing technology in
healthcare, contributes significantly to market growth.

Increasing geriatric and pediatric populations, increasing demand for home health
services, and growing prices for advanced hospital facilities are driving demand for
remote health monitoring and are therefore expected to fuel market growth. In
addition, the increasing prevalence of chronic diseases such as diabetes, cancer and
congestive heart failure further boosts the demand for healthcare IT. Higher
smartphone penetration is expected to lead to the growth of the IT health care
industry. As technological advances associated with mobile technology to enhance the
diagnosis of disease are expected to drive the market.

In Malaysia, this vision is being sought by a community of doctors and

entrepreneurs. The annual telemedicine conference started in 2015. The Telemedicine
Implementation Group was set up in 2017. Last year, they changed their name to
Digital Health Malaysia (DHM) to better reflect the nature of their work. Due to the
viability of the telemedicine industry in Malaysia, we are placing our product AI
Healthcare Monitoring System, SCANZOID, on the Malaysian market in line with its

22
requirements for residents.

6.3 Product feasibility

SCANZOID is a type of monitoring digital health products with AI system which
is invented to satisfy the demands of digital healthcare in Malaysia. Due to Covid 19
pandemic situation, many people may not feel secure to go hospital or clinic for
medical checkup. By using this device, it will be a faster and easier way to know our
current health condition. For instace, body temperature, heart rate, blood oxygenation,
respiratory rate, ECG(electrical activity of heart), diastolic/ systolic blood pressure,
emotional stress and different blood test; all of these parameters can be tested using
the device. Once the product approved to be sold, we will open up our database once
the product approved to be sold and ask scientists to study abnormal heart sounds that
indicate asthma, for instance. We will have the capability to develop algorithms which
can detect abnormalities in people and treat these at an early stage. If this intention is
complied, we can develop our business into a virtual hospital, where if a test needs to
be done, for example, the patient can just go to the nearest laboratory. After that, the
results will be sent electronically to the doctor. The patient can get the medicine from
the nearest pharmacy once the result are out, which has already received the e-
prescription. Although SCANZOID is in the early stage with simple monitoring
function, but with collaboration of profession in the future, it can be used to identify
the specific disease that is underlying in a patient’s body. Thus, this products will
bring a great impact either for the aspect of profit or the future of the healthcare
industry.

6.4 Financial feasibility

Innovations need to go through a few phases, each of which requires funding.
First, funding is needed to turn an idea into a prototype. Once this has been done
successfully, the prototype needs to be tested. Then come the clinical trials. Finally,
funding is needed to turn it into a workable product and have it commercialized. Our
first capital to launch the business will be the loan from the bank with the amount of
RM626272 which covers all the operating expenses and the non-current assets. Our
product, SCANZOID will be sold with the cost of RM750 per unit and with the retail
price of RM2250 per unit. According to our estimation, we can manufacture and sell

23
about 35 units of the products monthly .Thus, the total revenue generated for first year
is RM945000 whereas the total cost of sales is RM315000. From the above
estimation, it is said that the gross profit gained for the first year is RM630000.
Eliminating the amount of operating expenses and financing expenses, RM367970
will be left as the total net profit gained for the first year. Regarding to the financial
estimation, we are confident in removing indirect competitors for making it easy to
price products and grow margins. In fact, we are planning to cross-sell our products
into non-overlapping industries to help accelerate revenue growth. Based on these
financial assumptions, investors are estimated to achieve a 5x return on our business
within the next five years.

24
6. ORGANIZATION PLAN

25
 Our company’s name is Scoutmatic.Co. The chief executive officer (CEO) of our
company is Mr. Chuah Chang Hua. He is responsible to make major corporate
decisions, manage the whole operations and resources of the company. He is the
highest-ranking executive in a company, so he is the one who leads the development
company with short and long-term strategies. CEO is also required to create and
implement the company’s vision and mission.

Following by the General Manager, Ms. Chuan Jing Ting, sometimes also known
as GM, is responsible to supervise the day-to-day operations of the company. The
general manager must be very familiar with all the areas of the business and she is
supposed to coordinate the operations across the organization. She oversees the
recruitment, training, and disciplining of the employees so that the employees work
productively and complete their tasks effectively. She also coordinates the key
performance goals’ development and design strategies in order to make improvements
in operations and performances so that the goals of the company can be achieved.

Our company has 5 major departments, which are the Administration

Department, Research & Development Department, Production Department, Financial
Department, and the last one, Sales & Quality Assurance Department. The head of the
Administration Department is Mr. Simon Chan and Mr. Edwin Yii, while the
Research & Development Department is Mr. Thomas Goh, followed by Production
Department, Ms. Ooi Shermin. Ms. Lee Ai Mei is in charge to take over the Financial
Department and Ms. Wong Mei Wei is the head of the Sales & Quality Assurance
Department.

6.2 Administration Department

The Administration Department is further divided into the Human Resources
Department, General Affairs Department and Logistics Department. Administration
Department is the linkage between the various department and responsible to ensure
the efficiency of the performance of all departments in our company. It is also the
backbone of the company because this department ensures the daily tasks of the

26
company run smoothly. In our company, the Administration Department is further
divided into three sub-departments.

(1) Human Resources Department

Human Resources Department, which is known as the HR Department, is
responsible for enhancing the company’s human resources by conducting the
recruitment, training, orienting and placing of the employees. This department is
required to know the future needs of the company and make a correct decision on the
selection of employees when hiring them. They need to know what kind of employees
the company needs to improve the performance of the company. They also in charge
of employees’ databases such as employment contracts, discipline records and other
confidential documents.

(2) General Affairs Department

General Affairs Department is responsible to arrange the time sheets and leave
records of the employees, which is sick leave and absent records. They also need to
organize a filing system for the important and confidential documents of the
company. Other necessary policies and procedures related to the Human Resources
Department are also arranged and improved by this department.

(3) Logistics Department
The role of the Logistics Department is mainly on the transportation and
distribution of our products to the customers. They ensure all the orders and stocks
purchased by the customers reached the right locations punctually with the right
amount. This department also takes responsibility for maintaining the coordination
with suppliers and vendors, even tracking the delivery details and locations of the
goods.

6.3  Research & Development Department

Next, the Research & Development Department is responsible for doing research,
planning and developing new products for the company. Their main role is to oversee
the entire development process of the new products from the initial planning phase to
the final production phase. They also need to understand and know customers’
expectations on the to-be manufactured products in order to produce products that are

27
satisfied by the customers. In our company, this department is further divided into two
sub-departments:

(1) Design Department
The design department of our company is in charge to oversee the various
creative design of our products. This department must have an up-to-date
understanding of the competitive market and always discover the latest trend with an
outstanding design before other competitors. This is very important for our company
to monopoly the market with our products which have creative design. User
experiences and needs are prioritized during the designing process. This department
paves the way for the development phase.

(2) Development Department
The key role of the Development Department is to ensure the new products of the
company meet the guidelines and other regulatory requirements. In this unit, products
are developed based on the creative ideas gave by the Design Department. They also
have to evaluate, estimate and examine the products so the products manufactured are
functional and can meet the requirements of the customers and the current market’s
demands. If any problems exist in the products, they are required to make
improvements in the products and make it a better product for the users.

6.4 Production Department

The next department is the Production Department. They are responsible to
convert raw materials into finished goods or products. Productive Department
controls every aspect in the production of the products and controls the production by
using the raw materials efficiently to prevent wastage. There are two sub-department
under this department, which are:

(1) Production & Planning Department

Production & Planning Department is in charge of planning the on-time
shipment, the efficient use of laborers and make sure all resources are sufficient for
each product. They estimate the number of products that will be produced within a
given period when customers made their orders. They will do a comparison and
decide an effective production way that maximizes the company’s operational

28
capacity and closely monitor the quality of the products coming out from the
production lines.

(2) Purchasing Department
Purchasing Department will collaborate with Production & Planning Department
to establish the machines and equipment required to fulfill the desired output level
and quantity of products. This department is required to find ways that will lower the
production cost-effectively and try to negotiate with the suppliers when the cost is too
pricey or over budget. They are also responsible to identify reliable suppliers to
purchase materials and equipment so that the production will run smoothly. For
example, they are in charge of ensuring the stocks arrive on time and in the right
quantity.

6.5 Financial Department

Following by the Financial Department, which in charge of tasks related to the
arrangement of cash and credit. They are responsible to acquire funds for the
company in order to support all business activities carried out by the company. This
department is divided into two sub-department:

(1) Accounting Department
The main duty of this department is to prepare financial statements, doing
financial analysis, paying bills, billing customers, accounts receivable and payable.
The department is taking responsibility to provide accounting and financial services to
the company. Another duty of this department is to track assets and expenditures and
also keeping track of those tax documents. This department also helps the company to
have full transparency in its financial transactions.

(2) Audit Department
The Audit Department is a unit that responds to examine the company accounts
and financial systems to ensure that they are accurate and reliable. They also have the
role to gauge the levels of risk management and determine compliance with policies
and procedures. This department also looks for the root problems of the company that
must be extirpated and also overlook the fraudulent sales practicing in the market.

29
6.6 Sales & Quality Assurance Department
The last major department of our company is the Sales & Quality Assurance
Department. Having a strong sales team will help to ensure the company’s success.
This is because this department is playing a role that interacts with customers and
maintaining the relationship between potential customers and the company. There are
two sub-department under this department:

(1) Quality Assurance Department

The main role of this department is to prevent errors in the products during the
manufacturing and production process and test the products before selling and
distribute them to customers. In addition, they also need to ensure that the products
meet certain thresholds of acceptability and reach the set standards of health and
safety according to the quality control policies.

(2) Sales & Marketing Department

This department is responsible to set the pricing strategies of the products and
decide the location to display and sell the products so that the company will gain
maximum profit. They come out with effective ways to promote the products and
ways to introduce the products to customers. They also in charge of all marketing
strategies, such as advertising, giving discounts, promotion code and rebates to boost
the sales of the products. This department communicates to customers directly in
order to know the reviews from customers and try to satisfy the customers so that our
company will not cause any disappointment to our customers and able to retain
existing clients.

Our company set targets and goals for the employees. If the goals are achieved,
there will be a bonus and commission structure to motivate and appreciate the efforts
and performances. In a nutshell, the organization plan shows more detailed structures
and responsibilities of our company.

30
7. MARKETING PLAN
The comprehensive document that outlines the overall marketing effort of a
company is a marketing plan. It is a blueprint outlining how a business will
implement its marketing strategy and use a mix of resources to achieve business
goals, including sales goals or the acquisition of customers. Part of an overall business
plan may be a marketing plan. How the product is marketed to customers determines
the success of the company and we must therefore develop a guerrilla marketing plan.

The business world has undergone immense transformations and one of the most
important developments in the entrepreneurship field is the advent of technological
advances. Social Media Marketing ( SMM) is a modern marketing strategy that uses
social networking sites such as Facebook, Twitter, Instagram, Wechat, etc. The use of
social media marketing tactics is becoming increasingly viral around the world and is
thus becoming well-known as viral marketing. The thesis explores the overall effect
of SMM on modern entrepreneurship. We will kick the ground running by informing
the public about our product, by boosting the public with various advertisements on
social media to brief them on some ideas about what our company does and what
products and services we can provide to enhance their quality of life quality. 

Discounts on products attract most individuals. Therefore, on a particular day like

Chinese New Year, Deepavali and Christmas, we can do promotion. We will offer a
15% discount on any second product or free shipping on every purchase. Other than
that, there will have our online sales shop on the internet. So, people from any area or
even other countries can access our shop to purchase any product they want and
deliver it directly to them.

7.1 Facebook

31
 To stand out among entrepreneurs, we will create a Facebook page and support
our business. Facebook profiles have more info than Twitter profiles. They make
videos, images, and longer product descriptions. Videos demonstrate how our product
can be used and when it can be used. They provide testimonials so that other
followers can share on the product pages for others. Facebook sends event
notifications by linking back to the Twitter page of the product. Facebook promotes a
product in real-time and attracts buyers. Stories to attract new fans and tactics to reach
out to Supported Facebook ads remain an increase in spending around the platform.
Through this successful approach, more and more people can learn about the
information and products of our business. They can also like our page for any updates
to our business. Information such as the new product of our company, our latest
promotions, business hours, address, contact number, and price of the company.

7.2 YouTube
YouTube is the perfect way to improve company goods and services through
video ads and video tutorials. YouTube advertising is an online advertisement that
allows our company to upload a lot of videos to promote the product and details of
our company because this online advertising system is cheap with another
advertisement. People around the world who have online videos on YouTube will be
revealed. We can make publicity videos and tutorials on the internet for free. Through
promoting videos on YouTube, our latest ideas and services can be easily shown to
people who can use YouTube. Video tutorials are the fastest way to help people

32
understand our business. Second, it can introduce our company to help create a bridge
between us and our client through YouTube ads. In addition, video ads on YouTube
will also help to promote new proposals and company product and service
announcements to each customer.

7.3 Distributing Leaflets

For the elderly who rarely use social media, we can promote our company by
distributing leaflets to the public. Leaflets are the ideal marketing tool for our
company to expand. As the leaflets are tangible, there is no possibility that they 
will be deleted or skipped because they are in the 'junk folder.'A leaflet sends the right
message to our customers and delivers our brand to a place or demographic chosen to
best target the customers it suits. The leaflets will be distributed near housing areas,
hospitals, clinics, and pharmacies at peak hours. The leaflets included all the services
we provide, some pictures of our products, and also our Facebook and YouTube page
to allow the customer to follow our page and subscribe to our channel so that they can
understand more about our company.

33
7.4 Mobile Business Apps
We will create an app and encourage our customers to download. A 15% discount
voucher will be given to customers who download our apps. By visiting our apps,
consumers can get more information about the product we are offering and the price
of the product. We also provide free shipping, so that customers who order through
our applications and do not have to pay extra postage fees. When our company
strategy brings convenience to our clients, we can create confidence and consumer
loyalty with us, so that we can still keep our current customers. On the other hand, we
will build honest, genuine, and mutually beneficial relationships with influencers so
that they can help us to promote our business app. Influencers are persons with the
ability to influence the purchase and engagement decisions of a certain group of
people. Our viewers will soon increase with the help of an influencer.
 

7.5 Exhibit A Trade show 

Business trade shows or other opportunities for exhibitions offer a wealth of
opportunities to encourage businesses, our brand, and our products and services. They
are also a great way to connect and communicate face-to-face with current and
prospective customers. We can attract visitors to our booth through banners, banner
stands, presents, competitions, and interactive features such as touch screens to collect
customer information, demonstrate our product, or perform a survey. A name card

34
along with the name of our company as well as our address, phone number, and office
hours will be distributed to attendees so that they can contact us for more information.

7.6 Application of 4Ps

(1) Price
The pricing scheme is based on industry-standard practices. The average cost of
production of our product is around RM750 per item, while the price of the product is
set at around RM2250 per item. This allows us to earn enough profit and, at the same
time, creates good relationships with consumers due to the affordable price of our
product. Our credibility and effective marketing produce more demand than we can
manage, enabling us to charge prices for our services. We train our service
technicians to update our other services. We also have a customer loyalty program in
place to reward our long-term customers with better deals and offer first-time
coupons. We also find partnerships with organizations.

(2) Product
People are still addicted to searching for something different and never lose
interest in finding a trendy and successful way to maintain their health. That's why we
are introducing a product that makes life simpler for customers. Our product offers
various functions such as blood glucose tests, blood pressure tests, medical alert
reminders, etc. Our products are at a fair price and of good quality since we always

35
guarantee the quality of the product. The uniqueness of the product would provide a
competitive advantage over other products, creating a strong market base.

(3) Place
Our company is located in Bukit Minyak, Seberang Perai Tengah. This location is
said to be the perfect location to bring benefits to our company as it makes our
products more accessible to our customers. The website of our business represents the
most important tool for connecting with our customers and is a place for our services.
We spend a lot of money and resources to keep it up-to-date and useful to our
customers. We expect to extend our website to include e-commerce and make some of
the package facilities, equipment, and accessories available for purchase online. None
of our competitors are doing this at the moment, so we're going to take advantage of
being pioneers in this regard.

(4) Promotion
Our company uses a combination of a bundle pricing strategy and a psychological
pricing strategy. In the bundle pricing strategy, we give discounted product packages
compared to the purchase of each item individually. For example, customers can
purchase 2 of our products and obtain a 10 % discount to maximize the cost and
benefit of the product. This pricing strategy helps motivate customers to buy the
company's goods based on perceived affordability. As a result, this aspect of our
company's marketing mix highlights the importance of package pricing and
psychological pricing to enable customers to purchase more of our products.

36
8.0 Financial Plan
8.1 Accounting System
Scoutmatic.Co will use the QuickBooks Desktop Premier 2020 computer
application to keep accurate records of the business’ transactions. This software is
very popular with both small businesses and large corporations. The software will
allow us to track profitability, prioritize orders, manage inventory, keep track of the
balance, customize different billing rates, compute profit and loss reports, establish
sales results and organize inventory costs. A detailed description of the software
competencies is below:

i. Track inventory reorder point by supplier

ii. Track profitability by product

iii. Easily prioritize which orders to fulfil

iv. Easily manage inventory items

v. Track your statement of financial position

vi. Set different billing rates by employee, client and service

vii. Run a profit and loss report

viii. Easily track sales results

37
 ix. Stay on top of inventory and costs

8.2 Financial Projections

The financial projections are based on the current inventory costs and revenue
projections. It also assumes that taxes, insurance and the loan rates will remain
consistent. The financial projections will be changed accordingly and the company’s
financial standings will be re-evaluated if any changes are made. In this business plan,
the loan amortization, income statements and statement of financial position can be
found in sections 8.3 through 8.5.

8.3 Loan Amortization

Loan Summary
Loan amount RM626272
Monthly payment RM8481
Interest rate 6.25%
Term 120 monthly payments
Total payments RM1017712
Total interest paid RM 391440

8.4 Income Statement for the year 2021, 2022 and 2023

2021 (RM) 2022 (RM) 2023 (RM)

Sales 945 000 1 045 000 1 145 000
Cost of sales 315 000 330 000 360 000
Gross profit 630 000 715 000 785 000

Less: Operating Expenses

Promotion expenses 5 000 4 000 3 500
Administrative expenses 83 000 90 000 99 000
Licenses fee 10 000 10 000 10 000

38
Software expenses (apps) 5 000 5 000 5 000
Electrical & water expenses 10 000 12 000 13 200
Employee’s salary 50 000 50 000 50 000
Advertising fee 10 000 10 000 10 000
Raw material 3 000 2 000 1 000
Total 176 000 183 000 191 700
Operating income 454 000 532 000 593 300

Less: Financing Expenses

Interest on term loan 39 144 39 144 39 144
Insurance 6 000 6 000 6 000

Net profit before tax 408 856 486 856 548 156
Tax 40 886 48 686 54 816
Net income after tax 367 970 438 170 493 340
Retained earnings b/f - 367 970 806 140
Retained earnings c/f 367 970 806 140 1 299 480

8.5 Statement of financial position for the year 2021, 2022 and 2023

2021 (RM) 2022 (RM) 2023 (RM)

Non-Current Assets (Book Value)
Land & building 230 000 230 000 230 000
Machinery & equipment 176 000 174 500 173 000
Furniture 12 000 11 500 12 000
Renovation 11 000 3 000 2 000
Patent and trademark 10 000 10 000 10 000
439 000 429 000 427 000

Current Assets
Inventory 300 000 530 000 800 000
Accounts Receivable 2 000 5 000 17 000

39
Cash 5 000 100 000 181 110
Bank 100 000 190 000 290 000
407 000 825 000 1 288 110
Total Assets 846 000 1 254 000 1 715 110

Owners’ Equity
Paid in Capital 100 000 100 000 100 000
Retained Earnings 319 460 708 850 1 152 420
419 460 808 850 1 252 420

Current Liabilities
Accounts Payable 9 310 10 690 11 000
Long-term Liabilities
Term loan 101 772 101 772 101 772
Total Liabilities 111 082 112 462 112 772
Total Owners’ Equity & 846 000 1 254 000 1 715 110
Liabilities

Financial Ratio
Ratio 2021 2022 2023
a) Current Ratio = 43.72 : 1 77.17 : 1 117.1 : 1
b) Quick Ratio = 11.49 : 1 27.60 : 1 44.37 : 1
c) Net Sales to Total Assets = 1.18 : 1 0.83 : 1 0.68 : 1
d) Net Profit on Sales = 0.67 0.68 0.69
e) Net Profit Margin = ×100% ×100% ×100% ×100%
= 67% =68% =69%
f) Net Profit to Equity = 0.84 0.54 0.39
=84% =54% =39%

40
9. OTHER RELEVANT INFORMATION

We expect there are more upgrade system of SCANZOID after we take all the

review from the users. Besides that, expansion will allow us to move product

offerings into new equipment sales. We will also explore our company and leveraging

our workers to come out with more creative and useful ideas that help all people

around the world. We will remain on top of new products and trends and become the

most important factor in developing future products. Our understanding of the needs

in our market niche is one of our competitive advantages and we will have our own

private label brand.

9.1 Our Logo

9.2 Our Poster

9.3 Our Spirit

41
 “Easy, Convenient, Accurate”

9.4 Our Slogan

Alone We Spark, Together We Illuminate

9.5 Questionnaire

Please rate the following aspect from 1 to 5, with 1=lowest score, 5= highest score.

No. Aspect Score

1. Price

2. Service

3. Design of SCANZOID

4. Uniqueness

Suggestion to improve:

1)

2)

3)

10. References

42
1. Diaa Salamam, Abdul Minaam, Mohamad, Abd-EL fattah, December 2018, “Smart
Drug : Improving Healthcare Using Smart Pill Box For Medicine Reminder and
Monitoring System”

https://www.sciencedirect.com/science/article/pii/S2314728818300230

2. Tan Zhai Yun, 14 August 2019 , “Cover Story : Bringing The Future Of Healthcare
To Malaysia”

https://www.theedgemarkets.com/article/cover-story-bringing-future-healthcare-
malaysia

3. George Deeb, 8 August 2019, “How To Pitch Your Business- Investment”

https://www.entrepreneur.com/article/336256

4. Property Guru ,“For Rent- Corner Unit Semi-Detached In Juru Industry”

https://www.propertyguru.com.my/commercial-property/for-rent-corner-unit-semi-
detached-in-juru-industry-for-sale-by-esther-sim-30416547#location

5. Joe, 28 December 2017, “The Logistics Department -Supporting The Entire

Operation”
http://bestlogisticsguide.com/basics/logistics-department/

6. Sara Mcguire, 16 July 2020, “What Is A Marketing Plan And How To Make One”

https://venngage.com/blog/marketing-plan/

7. James Chen, 21 August 2019, “Merketing Plan”

https://www.investopedia.com/terms/m/marketing-plan.asp

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