Professional Documents
Culture Documents
[Campus Round]
Preserving an entrepreneurial culture in a mature startup (a culture of taking bold bets
without the fear of repercussions)
About Flipkart
Flipkart, which started operations in 2007 by selling books, is today the largest e-commerce player in
India — with approximately 200 million subscribers operating across 80+ major categories. With the
internet base expanding in India, Flipkart is eyeing this opportunity to come up with many new
initiatives to ensure top-of-the-mind brand recall for online shoppers. Customer First is one of the core
values at Flipkart since inception and here are some of the initiatives that the company has
experimented with to increase customer engagement and mindshare:
2018 Grocery, Shopper Audience Platform (tie-up with Hotstar), Flipkart Plus
2019 Buy Now Pay Later, 2Gud, Supermart, Supercoins, Games, Travels
● Keep context and compatibility of Flipkart in mind while benchmarking best practices with global
companies.
● Implementation timeline should not exceed 1-2 years
● Depth of employee motivation understanding and business depth
● Consumer first and employee champion as the two key pillars to be considered while forming the
strategy
● Feasibility of the solution to be used even with company scaling up in future
Deliverables
● Each team must submit a presentation with maximum number of 5 content slides
● Supporting information/graphs/data sheets/other aids can be clubbed as annexures
● Any assumptions made in the analysis should be stated along with the analysis
● In the Campus rounds, each team will have exactly 20 minutes to present, followed by a
10 minute questionnaire round