Professional Documents
Culture Documents
COMMUNICATION
- Derived from the Latin words con which means “with”, munus which means “a
business”, communis which means “common” and communico which means “to confer”.
- It is therefore defined as the process of accomplishing a goal
According to Sanchez (2017), effective communication is the most critical component of
total quality management.
- described as the transfer of information, thoughts or ideas to create a shared
understanding between a sender and a receiver.
- It is a dynamic, two-way process
- Therefore, communication is the process of transferring information from one point to
another where the receiver
TYPES OF COMMUNICATION
* According to Mehrabian (2017), 55% of information gathered when people are speaking to
each other in person is determined through body language, 38% of the information relayed in
a conversation through tone of voice, and only 7% of the words that are spoken are used to
understand what is being said.
*In verbal communication, meanings are also taken from non-verbal forms and are better
known as non-verbal cues.
*Non-verbal cues - make the message clearer and give the listener an indication in what
way the information should be received.
*These are similar to non-verbal type of communication; but these are used to accompany
verbal communication.
*In high-context cultures, the manner of saying the word is more important than the word
itself.
High-context cultures - those who communicate in ways that are implicit and rely heavily
on context. These are the collectivistic in nature.
Low-context cultures - those who communicate in ways that are explicit. These are the
individualistic in nature.
ASPECTS OF COMMUNICATION
The importance of communication is related to various aspects.
1. Content - refers to the information and experiences that are provided to the receiver of the
communication process.
* The message must be presented in a language that makes a grammatical sense.
* Words have different meanings and may be used or interpreted differently.
* Therefore, content should be tailored or edited for the public to ensure effective
communication.
“Context Clues”
Example:
1. If the weather is cold, I can watch movies all day.
Context: what the speaker can do if the weather is cold
WATCH (VERB)
2. The Rolex watch of my uncle is expensive.
Context: the expensive watch of the speaker’s uncle
WATCH (NOUN)
PRINCIPLES IN COMMUNICATION
2. Principle of Attention - the receiver’s attention should be drawn to the message to make
the communication effective. In order to achieve successful communication, the receiver
should be listening to the sender to understand the message. There are many distractor that
may cause the receiver to lose the focus on the message. Avoid any circumstances that may
lead to the loss of attention of the receiver.
It deals with the behavior of an individual or a group which is governed by their morals
and in turn affects communication.
The National Communication Association (NCA) formulated the Credo for Ethical
Communication in November 1999. It reminds us that ethical communication is relevant
across contexts and applies to every channel of communication.
1. Avoid plagiarism.
The Instrument of Judicial Governance defines plagiarism as “the intentional representation
of another person’s words, thoughts or ideas as one’s own.”
2. Data gathered from participants for a research or study should be kept confidential at all
times, unless given the permission of the participant.
3. Students should always show respect to authorities in school.
4. Transactions or communication plans should follow a protocol for their acceptance or
approval.
5. Never tell a lie or misrepresent facts to your teachers, classmates or any people.