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  • The Story Strategy Blueprint: Created For Date

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    CooperMboroma
    28 views2 pages
    Story telling

    Original Title

    thestorystrategy-blueprint

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    Story telling

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    28 views2 pages

    The Story Strategy Blueprint: Created For Date

    Uploaded by

    CooperMboroma
    Story telling

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    TH E STORY ST R ATEGY BLU EP R IN T

    Created for Date

    1. STORY 3. PRODUCT

    CUSTOMER COMPANY

    4. EXPERIENCE 2. INSIGHT
    © 2015 Bernadette Jiwa. All Rights Reserved.
    THE STORY STR AT EGY B LU E P R I N T

    1. STORY BREAKING POINT


    (where many companies fail) 3. PRODUCT

    her
    life solution

    a l
    fit ion
    ne at
    be le/r
    s
    ib
    ng
    ta
    perception
    change CUSTOMER COMPANY opportunity

    her
    al
    on
    problems
    fit oti
    ne m
    be le/e
    s
    b
    gi
    ant
    in

    problem
    solved

    4. EXPERIENCE 2. INSIGHT
    © 2015 Bernadette Jiwa. All Rights Reserved.

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