UR STOR

GO AHEAD AND ASK.

WE KNOW YOU’RE CURIOUS.
WHY WHEAT?
The short answer: we view wheat as a foundation for growth. It’s an organic breeding
ground for brilliant marketing ideas. It’s where those ideas take root; where they
get fed, nourished and cultivated into masterpieces. Whether that masterpiece is a
lead-alluring website or a compelling content strategy, Wheat, is where it begins.
BIG AGENCY CAPABILITIES,
BOUTIQUE AGENCY
ADVANTAGES.
We meet deadlines. We exceed expectations. We keep people happy by doing the
little things right and the big things better.

Our lean, homegrown team is filled with passionate people who have refined their
respective marketing crafts. Experience has taught us what works, but it has also
taught us that there is always a better way. Pursuit of the “better way” is what keeps
us up at night and at the top of our game.
PPROAC MEASURABLE, NEEDLE-
MOVING GROWTH DOES
NOT HAPPEN OVERNIGHT.
THERE’S A METHOD TO
OUR METICULOUSNESS.
We’ve seen many a marketing trend come and go - especially those online.
Much like fad diets, the latest and greatest are only great for so long.

In order for marketing efforts to be truly effective, they must be well-thought-out and
precisely executed - but more than that - they must be customized for your company,
and designed with your industry, competitors and customers in mind.

We do our best work when we can partner with clients for the long haul -
planting seeds along the way, measuring growth as we go.
PHASE 1: DISCOVER
EVALUATE. EDUCATE. GET TO KNOW YOUR PROJECT AND OBJECTIVES.
Your company is unique and so is your product or service. We’ll get to know what makes
you tick and what makes your customers take notice.

PHASE 2: DEFINE
SCOPE. SPECIFY. LOOK AT ALL POSSIBLE SOLUTIONS.
With plenty of your input, we’ll map out a customized plan, refine our joint vision and
begin to plant the seeds.

PHASE 3: DELIVER
DESIGN. BUILD. DEPLOY. LET THE IDEA TAKE ROOT.
A plan is only as good as its implementation. We’ll dig deep to create and perfect the
tangible parts of the plan and begin to move everything forward, keeping a laser focus on
our objectives.

PHASE 4: DRIVE
WE HAVE ONE SIMPLE RULE: IF IT DOESN’T HELP YOU GROW, STOP WATERING IT.
Your time and money are too valuable to waste on ineffective marketing. That said,
measurable improvement doesn’t happen overnight. In the perfect world of Wheat
Creative, we prefer to partner with clients long-term, implementing strategies that produce
tangible results over time. We want to be the change that triggers growth.
XPERTIS
AT WHEAT, WE SPEAK
FRANCHISING FLUENTLY.
The franchise marketing world is full of nuances, lingo and relationships unique
to the franchise industry. Luckily, we are well versed in all of them. Our founders,
Justin and Susan Baloun, spent significant portions of their marketing careers
developing some of the most recognized and well-respected recruitment strategies
and websites in the industry.

That extensive knowledge is the foundation for our current franchise expertise.
Whether a franchisor is starting from the ground up, or could simply use a fresh
perspective on their development efforts, Wheat is where it begins. Zero learning
curve required. Let our experience help you plant your own seeds of success.
 WHAT WE DO
Do you do ? Yes.
In today’s crowded marketplace, the emotional response
your brand evokes is key, and standing out in the crowd is the only way in.
Your brand is powerful. Your brand has influence.

CREATIVE

INTERACTIVE

CONTENT

VIDEO & MEDIA

CREATIVE
How does exceptional creative
help your company grow?
Great creative work does not have to be outlandish, over-the-top and packed
with shock-and-awe punch. But rather, it should be awe-inspiring, representing a
company and its brand promise so well that the emotional experience meets and
even exceeds the physical one.

To us, exceptional creative is that intangible bridge that connects the idea of
your brand to the real-life experience that is your company.

• Marketing Strategy • Brand Identity

• Logos • Tradeshow Collateral
• Ads • Posters
• Sales Presentations • Fliers
• Brochures • Infographics
INTERACTIVE
How does your online presence
help your company grow?
Nine out of 10 customers will seek out your company online, and your website
will deliver their first impression. Make sure it’s a good one. We treat websites as
functional pieces of art that play a critical role in your overall marketing success.

Your website should be the center of your marketing universe - a place where
email campaigns, landing pages and social media all point. If your funnel is falling
short, we’ll figure out how, where and why.

• Online Strategy • Web Development

• User Experience • SEO
• Adwords / PPC • Web Analytics
• Emails • WordPress Programming
• Responsive Technologies
CONTENT
How does thought-compelling
content help your company grow?
With each passing day, Google places increased importance on the quality of
your online content. It has to be engaging, informative and helpful - not boastful,
promotional or keyword-ridden.

What your brand needs is a professional, consistent tone and voice across all
mediums – a voice that represents your company in the most accurate and
favorable light possible. You need to be found and you need content that’s fully
optimized in order to do so.

• Website Content • Email Campaign Content

• Ad / Brochure Copy • Social Media Content
• Blogging
VIDEO & MEDIA
How does exceptional video
production help your company grow?
In catering to the increasingly short attention span of today’s customer, it’s often
better to show it than to simply say it.

When it comes to our video creation capabilities, seeing is truly believing. If you
have an idea, we’ll take it to a new level. If you don’t know what you need, we’ll
figure it out with you. From script writing to storyboarding and full animation,
we’ll deliver a finished product that’s worth well over a thousand words.

• Audio / Visual Capabilities • Post Production

• Video Animation • Explainer Videos
• Script Writing • Storyboarding
• Radio Commercials
WHAT
WE’VE BEEN UP TO
DUNKIN’ BRANDS /
FRANCHISE DEVELOPMENT MARKETING COLLATERAL
The two brands beneath the Dunkin’ Brands umbrella – Dunkin’ Donuts and Baskin-Robbins – have created
such stellar consumer brands, it makes our job that much easier on the franchise end. We love to push the
envelope…and we love that they let us.

A FRANCHISE NATIONAL #1
COFFEE AND
NUMBERS WITH BAKED GOODS
OPPORTUNITY LOCAL IMPACT
CATEGORY
Entrepreneur Magazine Franchise 500

WITH SPRINKLES No matter where you open your Dunkin’ Donuts

ON TOP. franchise locations, you’ll be welcomed to the

neighborhood with open arms and outstretched

94%
coffee cups.

Seize the bold and bustling Minneapolis and

Mankato markets before they’re gone!
BRAND
AWARENESS
CBIG Awareness Omnibus Study, 2012

RANKED ONE OF
SPECIAL DEVELOPMENT
THE TOP 100
INCENTIVES AVAILABLE
IN MINNESOTA, TEXAS COMPANIES FOR U.S.
FRANCHISE GROWTH
#1
CUSTOMER
AND LOUISIANA Nation’s Restaurant News 2014 LOYALTY
FOR 8 YEARS
Brand Keys 2014

Take advantage of our growth trajectory

and stake your claim now!

We’re seeking experienced

#1
COFFEE AND LET’S TALK
FRANCHSING Apply today at dunkinfranchising.com
QSR Operators and Multi-Unit Franchisees
to join our family. BAKED GOODS MINNESOTA
CATEGORY
Entrepreneur Magazine 2014 Franchise 500

LET’S TALK FRANCHISING GET

EXTRA BUCKS
For more information visit
DUNKINFRANCHISING.COM
or email us at dunkinfranchising@dunkinbrands.com.

WITHOUT BREWIN’ OR SCOOPIN’

FRANCHISEE REFERRAL PROGRAM
You qualify for both the Dunkin’ Donuts and Baskin-Robbins referral programs.

Details on back.
NUTTY SCIENTISTS /
WEBSITE
When it comes to making science fun, no one does it better than Nutty Scientists. Speaking of fun - we
enjoyed completely revamping their consumer site. The colors were bright and the content was exciting.
Nutty Scientists makes science stick and now their website will make a lasting impression, too.
MATHNASIUM LEARNING CENTERS /
FRANCHISE DEVELOPMENT WEBSITE
Math not making sense is a universal problem and Mathnasium is the solution. However, the franchise site
wasn’t adding up to their desired results, so they brought us into the equation. We amped up the emotion
and intrigue while improving the process and navigation. Mathnasium knows how to make math make
sense and we knew how to make their online presence better.
LO-LO’S CHICKEN & WAFFLES /
WEBSITE
More than a mom ‘n’ pop, Lo-Lo’s has proven its concept in the Phoenix area with four locations. As we
helped them prepare to franchise the concept nationwide, we first had to overhaul their consumer site to
reflect a viable, impressive, national presence. This included new design and development of brand voice.
LO-LO’S CHICKEN & WAFFLES /
FRANCHISE DEVELOPMENT WEBSITE & EMAIL
On the franchise side, we started from the ground up. We worked very closely with Lo-Lo’s small team to
develop an online presence that was more impressive than they could have imagined. Within seven days of
its launch, the site tallied nearly 40 qualified franchise leads.
LO-LO’S CHICKEN & WAFFLES /
FRANCHISE DEVELOPMENT MARKETING COLLATERAL
To push leads to the new franchise sales site, we developed various marketing collateral including an
informative e-brochure, creative print ads, and enticing online banner ads. Throughout each piece, we
maintained our established design elements and unique brand voice.
MARCO’S PIZZA /
FRANCHISE DEVELOPMENT MARKETING COLLATERAL
Marco’s Pizza was in need of a year-long offline campaign to promote its delicious pizza franchise
opportunity. We developed print ads and brochures specifically for various target markets across the U.S.
The result was a vibrant campaign that directly aided in Marco’s 175+ store growth over the last year.
W h at a r e y o u
Waiting For?
The time is now. A $40 Billion industry awaits, and
Marco’s is the fastest growing pizza chain in America
today. By the end of 2016, we anticipate having over
1,575 stores built or under contract for development.
We currently have stores operating in 29 states and
the Bahamas. Marco’s is ranked 103rd on Entrepreneur
Magazine’s Franchise 500 Rankings for 2013 and 4th
amongst all pizza franchising companies.
pat - c i r c a 1 9 8 0
pa s q u a l e “ pat ” G i a m m a r c o
My Marco’s
Join marco’s pizza,
The Fastest GroWinG BranD
I n A $ 4 0 B I L L I O n I n d u s T r y.
aWarD-WinninG
Franchise Process
the marco’s proven Business system
proDuct quality
There’s pizza, and then there’s Marco’s Pizza. From FRESH-made, Whether it’s financing, purchasing, marketing, training or real
Below are the next steps toward becoming a part of never frozen dough to vine-fresh tomatoes in our sauce to our estate development, we’ve refined our systems over the past 35
the fastest growing pizza chain in America: proprietary blend of fresh cheeses, Marco’s is all about FRESH years to maximize the potential of every one of our franchisees.
ingredients and robust, Ah-thentic flavors.
 complete an application
Available for download online at marcosfranchising.com.
 revieW Franchise Disclosure Document
This document will explain every ingredient of our success.
Dough Made FRESH Daily In Marco’s Pizza Sauce Is One Marco’s Cheese Is FRESH,
 meet With marco’s Franchise Development Each Store Of A Kind Real And never Frozen
Department
We’ll give you the brand overview and answer any questions you a F r e s h approach to the
have about the Franchise Disclosure Document.
 Discovery Day
Italian Pizzeria
$40 Billion inDustry leaDership
m u lt i p l e D e v e l o p m e n t
options BranD With Buzz
You’ll either come to us in Toledo, Ohio or we’ll meet you in a local The pizza business is BIG business. Some Marco’s Pizza is led by a literal “Who’s Who” Marco’s is smart business no matter how you package it. Options Marco’s Pizza is the fastest growing pizza company in
When Pasquale “Pat” Giammarco first came to this
market for this day-long mutual discovery experience. three billion pizzas are sold every year in the of the top officers and managers in the vary from delivery/carryout or drive-thru pick-up to dine-in. We the u.S. with 1575 stores under contract and a devoted
country as a child from Italy he brought with him a u.S. and 91% of Americans eat at least one foodservice industry. These executives have will even explore conversion possibilities of existing food service customer base of raving fans. From Fox news to Forbes to
 speak With Franchisees pizza per month. Even better, over 50% of the combined hundreds of years of franchise locations. Facebook we’ve been all over the news and social media.
vision of the Tuscan neighborhood pizzeria—a gathering
You’ll no doubt want to talk to some Marco’s folks who have been existing pizza industry is regional or too small operations experience with some of the most
in your shoes. place where friends and family would delight in fresh, to compete with a leader like Marco’s. respected and recognized brands in the world.
John (Jack) a. Butorac
President and CEO
robust flavors and share the authentic Italian pizza
experience. Today, at every one of over 350 Marco’s
neighborhood pizzerias, our customers experience that
Franchise OPPORTunITY prime territories traininG & support technoloGy reachinG your
very delight in what can only be described as “Ah-
ava i l a B l e lonG-term Goals
To explore the Marco’s Pizza opportunity further: thentic” Italian pizza.
marcosFranchisinG.com Marco’s Pizza offers tremendous territory potential not found in From our comprehensive Marco’s university training to ongoing Between our proprietary Restaurant Management System (POS) Is your lifestyle and current career path in synch with your
marcosFranchisinG.com other restaurant franchise systems, including exclusive territories. operational support to a dedicated in-house marketing department and our Ciao net intranet, franchisees, area representatives, key personal and professional goals? Have you accomplished
1.800.262.7267 We are still a “ground-floor” opportunity and have entire states you’ll have access to the best franchise support in the business. vendors and corporate are all networked to help franchisees your long-term wealth dreams? Marco’s franchising could
and prime regions available for development. manage and grow their businesses. be the opportunity you’ve been looking for to realize your
dream of business ownership and personal success.
at a Glance
the marco’s investment
 initial investment cost of $228,500 to $427,000  royalty rate is 5.5% of net sales. C O n TA C T u S T O D AY !
per unit.
 the initial Franchise Fee is $25,000 1.800.262.7267
 initial cash investment cost of $80,000 to for each franchised location. marcosFranchisinG.com
350 Existing $120,000 per unit based on net worth.
Locations  the creative ad Fund Fee is 1% of net sales.
Criteria Options
Available Markets
R E A L E S TAT E DEVELOPMENT
Marco’s is smart business no matter how you package
MARCO’S REAL ESTATE it. Options vary from delivery/carryout to drive-thru
pick-up to dine-in. We will even explore conversion URBAN STREET FRONT LIFESTYLE CENTER
• Charlotte • Los Angeles
possibilities of existing food service locations. Send us
• Denver • New Jersey your real estate and we’ll let you know if it fits.
• Chicago • Knoxville
BASIC REQUIREMENTS
A G R E A T B U S I N ENSE ISG H BRO REHQO OUD IPRI ZEZ ESR I AA
Reinvented
Great Location
• Natural gas or propane available (natural gas preferred)
ENORMOUS POTENTIAL
for Expansion
• 200 Amp electrical service (3-phase preferred)
Current Franchises
When Pasquale “Pat” Giammarco first came to this • Can be fitted with standard Marco’s layout; minimum of
country as a child from Italy he brought with him a 1,200 - 1,500 square feet and 20 feet of frontage
Marco’s is the fastest growing pizza chain in the U.S., Anticipated Stores for Growth
vision of the Tuscan neighborhood pizzeria—a gathering
and the pizza business is BIG business— a $40 billion • No competing pizza or Italian restaurant in the center
You don’t becomeplace
thewhere
fastestfriends and family
growing brandwould delight
in a $40 in fresh,
billion
industry. It becomes even more appealing when you
consider 52% of the industry is regional and mom/ industry withoutrobust flavors and share the authentic Italian pizza
significant expansion. Marco’s Pizza opened
pop players who do not have the purchasing power or
experience. Today, at every one of over 350 Marco’s
100+ stores in 2013, and is on track to open 200 stores in R E TA I L S T R I P C E N T E R F R E E S TA N D I N G
neighborhood pizzerias, our customers experience that
marketing experience to contend with a well-positioned 2014. Help us find
verythe rightin real
delight whatestate.
can only be described as “ A” L O C AT I O N S
leader like Marco’s.
“Ah-thentic” Italian pizza. • Have good visibility from the street; set back less than
150 feet with limited obstruction
• Good access in and out of the parking lot (traffic light,
AWARD-WINNING curb cuts, etc); two points of ingress/egress preferred
HAVE A GRE AT L OCAT I ON ? G R E AT P IZ Z A Product Quality • Adequate parking for customers and delivery drivers
Let us know. Even Better Business! • Have 10,000 households within a 3 mile radius;
SUBM I T SI T E S T O 1. 800. 262. 7267 By staying true to our Italian recipe of fresh ingredients, 2.4 people per household
RE AL E STAT E @M ARC OS.C OM M A R CO S FR A NCH IS ING . CO M robust flavors and superior product quality, Marco’s
• Median income of $45,000 - $85,000
Pizza has developed a customer base of raving fans
and is consistently awarded “Best Pizza” in nearly every
market we serve.
GROUND-UP PROJECT
Ah-thentic Dough - Is made
EXTRA INCENTIVES
FRESH from scratch everymorning • High traffic co-tenants in the center
HAVE A GREAT L O CAT I O N ?
right in the store. Let us know.
• Space that was formely a restaurant
SU BMIT SIT ES T O
Ah-thentic Sauce - The secret is • Be located on the “going home” side of the road if there REALESTAT E@MA R C O S . C O M
the recipe Pat developedyears ago is a commuting traffic pattern in the market
with a little help from his Dad. • Pylon sign visible from the road in both directions
Ah-thentic Cheese - A special and • An end cap in a small strip center with a pylon sign
proprietary blendof FRESH cheese
for a savory taste deserving of our
Italian heritage.
QUAKER STEAK & LUBE /
CONSUMER MARKETING
Paying homage to old gas stations and muscle cars, and known for their wings, the brand’s fun vibe allows us
to put the creative back into marketing. We design Quaker’s menu inserts and t-shirts, along with their radio
spots, quarterly. Staring at those delicious food images is a tough job, but we’re happy to do it.

$10GIFT •
10off
every

%
order
CARD every
visit
$10 off a $30 purchase
so KEEP
THIS CARD

Find tHe Lube® Near You @

INTRODUCING THE NEW

Sweet.BOLD.

BURGER
100
PROOF
For fully-loaded flavor with a hint of southern sweetness,
try smothering all your favorites in our new Kentucky
Bourbon Glaze. Hand-crafted especially for you, it’s sticky
KENTUCKY BOURBON GLAZED
FLAVOR deliciousness that won’t stick around for long.
BABY BACK

Our popular hand-smashed burger topped quick Quality RIBS

KENTUCKY
quarter-pound
with Kentucky Bourbon-glazed onions, crisp
bacon, fresh jalapeño and your choice of

BOURBON
QBURGER
Swiss, Pepper-Jack or Bleu Cheese with
lettuce on a buttery Brioche roll. Served with
skin-on Lube Fries.
Hand-smashed, seasoned and grilled Steakburger
SINGLE 7.25 / DOUBLE 9.25 topped with house-made Chipotle Cheddar-Pepper
spread with crisp sweet pickles and lettuce on a
buttery brioche bun. Served with skin-on Lube Fries.

SINGLE PATTY 6.95 DOUBLE PATTY 8.95

IT’S QUITE POSSIBLY OUR BEST EVER.

ICEBERG WEDGE 8.50

CHICKEN SALAD
Our award-winning, lip-smacking baby back Crisp cold iceberg wedge
KENTUCKY ribs basted with our new Kentucky Bourbon
Glaze signature sauce. Served with your
topped with bacon chunks,
tomato, red onion & Bleu
BOURBON
BABY BACK
choice of two sidecars.

RACK 13.95 / FULL RACK 18.75

cheese crumbles served
with creamy Avocado Lime

RIBS dressing. Choose grilled

boneless skewers or
hand-breaded Top Gear Tenders.

GRILLED CHICKEN 8.50

SALAD
Grilled & chilled chicken tenders
atop fresh baby greens with diced
mango, oranges, sugar pecans,
ADD KENTUCKY BOURBON GLAZE TO “Sauce Up” red peppers & scallion served with
YOUR FAVORITE JUMBO WINGS, GRILLED BONELESS WINGS,
BREADED BONELESS WINGS & SALMON! Mango Asian dressing.
CATCHFIRE FUNDING /
DIGITAL MARKETING
Getting prospects comfortable with the notion of using their retirement money to fund their business is no
small task...but it’s exactly what we’ve done. From eye-catching Google ads to interactive landing pages
with engaging videos to a world-class website, the company’s sales funnel looks as good as it sounds!
FRANCHISING GIVES BACK /
WEBSITE
The goal of Franchising Gives Back is to raise awareness for the charitable acts and leadership performed
by the franchise community year-round. We developed a website where franchisors, franchisees and
franchise suppliers (like ourselves) are invited to share stories about how they give back in their own
communities. The organization, and the new site, is something everyone can feel good about.
JUST A FEW OF
OUR CLIENTS
WHAT
WE’VE BEEN HEARING

From creative video scripts to direct mailers to full page ads, Wheat takes our ideas and
brings them to life while surpassing our expectations (and staying within brand standards
of course). With all of that said, we are very happy customers here at Dunkin’ Brands and
their services are highly recommended!

Pam Gore / Senior Manager Franchise Recruitment @ Dunkin’ Brands

I’ve worked with both Susan and Justin in some form now for nearly six years.
As marketing individuals, they are phenomenal; as a team, they are unstoppable.
Wheat Creative has developed my new website, my landing pages, produced my explainer
videos and testimonial videos, and refined my content strategy. It’s a relationship I don’t
see changing for the foreseeable future.

Bill Seagraves / President & CEO @ CatchFire Funding

I would like to congratulate you and your team for all the hard work over the last year!
You guys directly affect our growth – we will open 175 locations in 2014 and another
175 planned for 2015. I look forward to seeing what your team can do from here.

Lauren Borer / Franchise Recruitment Coodinator @ Marco’s Pizza

OUR GREAT IDEAS
GROW
YOUR FRANCHISE

L ET’S TALK
phone 702-823-0827
email grow@wheatcreative.com
web wheatcreative.com