Surf Excel surprises doctors with complementary painting on Eid

Surf Excel topped up its ‘NekiNahiRukegi’ campaign on Eid ul Fitr as it

put up a life size mural to fire up the spirit of doctors and nurses
battling the novel coronavirus.

To uplift the spirit of the doctors and to pat them on the back, Surf
Excel displayed a giant artwork lauding the medical community outside
xxx hospital. The painting left the healthcare officials pleasantly
surprised and stirred emotions as well as they headed to work on Eid ul
Fitr.

This is not the first time Surf Excel surprised the community with a
moment of delight as ‘NekiNahiRukegi’ Ramazan campaign
commended all those workers who stayed away from their homes to
help mitigate the effects of Covid-19.
As the holy month concludes and Pakistan celebrates Eid ul Fitr with
religious reverence and fervor, doctors are taking up a huge task of
administering healthcare to the Coronavirus victims and they are
rendering their services selflessly on the eve of Eid as well.

Surf Excel wanted to lavish praise on such doctors and nurses by

portraying the complementary drawings of the kids and the effort paid
off as doctors were seen smiling broadly as they caught a glimpse of the
mural.

The perfectly timed gesture is aimed at bringing smiles to the medics

besides endorsing their resilience and appreciating their sacrifices
rendered in the line of duty.

The artwork pays gratitude to all those who had been on their toes in
dealing with the Coronavirus patients and is intended to keep their
spirits alive as Pakistan battles the pandemic. The death defying doctors
and nurses have truly depicted that irrespective of harsh conditions,
their motto is in line with Surf Excel’s ‘#NekiNahiRukegi’ vision.

As the Covid-19 pandemic hit Pakistan, the doctors rolled up their

sleeves and performed their duties with minimum resources but
relentless passion and unflinching dedication. Some of the medics,
staying true to their commitment, also lost their lives while others
brushed aside their comfort and have not been to their homes to ease
the sufferings of the Covid-19 victims.

Besides monetary benefits, these medics deserved attention and

recognition by the society for which Surf Excel cherished these health
workers and provided succor to them in tough times. The act served as
a catalyst to reinvigorate the medical practitioners performing their
duties away from their loved ones on Eid.

Original Idea and Purpose (Aghaz-e-Haqooq-e-Balochistan)

The package announced by the federal government in 2009 is aimed at

addressing longstanding grievances of Balochistan and it combines
political, administrative and economic initiatives. It also included a
dialogue with all major stakeholders in the political spectrum of the
province to bring them into the mainstream as well as addressed the
issue of political prisoners.

Development projects were initiated under the banner of the said

package and as far as the human resource is concerned, apart from
offering scholarships, the quota of people hailing from Balochistan in
federal government departments was enhanced to 6 percent, giving a
major relief to the people.

The establishment division keeps an eye on federal government

departments and ensures that the quota prescribed is being observed
by the departments so that the package is implemented in letter and
spirit.