Module

In
SOCIO 101: The
Contemporary World
Unit 3(Market Integration)
Let’s begin
Your mother told you to go to the market and buy any vegetables for your dinner. What do
you think are the best vegetables to buy? Provide at least 10 list of vegetables that you
choose for your dinner.

1o list of vegetables that I choose for a dinner

1. Okra
2. Eggplant
3. Potato
4. Carrots
5. Squash
6. String beans
7. Gabi
8. Ube
9. Kangkong
10. Ampalaya
We’re on our way
If you are to build a store in the market, what are the goods that you want to sell?
Draw a store and list the products that you want to sell for your business.

List of my products:

 Fruits and vegetables

 Foot wears
 Beauty products
 School supplies
 Branded shirts and pants
 Sports wear
 Under wears
 Kitchen materials/ equipment
 gadgets
Let’s dig deeper
NAME: Laguna, Dantchilane N. SCORE:____________
COURSE CODE: SOCIO 101 SCHEDULE: MWF 4:00-5:00 INSTRUTOR: Mr. Marvin Quilaqil
Direction: Answer this activity base on your understanding on “Market Integration”.

1. Discuss your concept of “Market Integration.”

● Market Integration happens when prices among different locations or related goods
follow similar patterns over a long period of time. Market Integration is an indicator that
explains how much different markets are related to each other. A market plays the role of an
integrator in the sense that he collects feedback or vital inputs from other channel members
and consumers by coordinating multiple functions of organizations.

●Horizontal integration when firm of agency control of other of other firm and agencies
performing similar marketing functions at the same time level in marketing sequence. The
main benefit in horizontal integration is the huge amount of investment and capital gained
from acquiring or merging two companies.